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Smashmouth Marketing

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Building a Demand Gen Tribe: The Seth Godin Lead Gen Program

Smashmouth Marketing

One part of Seth's talk was on building a tribe. Not sure I've got the quote verbatim, but basically he was saying "marketers that build tribes of loyal prospects and customers will win." How can b2b marketers, especially those who DON'T have audiences of millions or hundreds of thousands, build a tribe? LinkedIn Groups.

Lead Gen 100
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Mike Farrell joins the Training Unleashed Podcast with Evan Hackel

Smashmouth Marketing

If your company needs a new kind of functionality, should you build it or outsource it? If you outsource a function – be it marketing, lead generation, or anything else – you will only need to spend money on it for as long as you retain the company you hired to handle it. There are strong arguments for doing either.

Training 163
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Green Leads CEO, Mike Farrell, joins 'Profit From The Inside' podcast with Joel Block

Smashmouth Marketing

Listen as Green Leads CEO, Mike Farrell, gives Joel Block the inside track on how he has built companies to grow pipeline and ultimately revenue. Mike discusses his extensive experience selling into B2B and public sector markets, building sales development organizations as well as developing channel partnerships.

Leads 160
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Activate Acquires Green Leads

Smashmouth Marketing

Two Founders’ Farewell and Leaving the Company We Founded in Good Hands. But here we are fifteen years later with a company that has employed over 1200 people over four continents. Activate, a wholly-owned subsidiary of Next Fifteen Communications Group (LON:NFC), announced that it has acquired the company. Enough business.

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Event Marketing Leads Plummet Due To Coronavirus Cancelations

Smashmouth Marketing

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. Add to that the fact that many prospects are cancelling face-to-face sales meetings as companies mandate social distancing. Companies obviously have to prepare. A company has choices.

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Sales Ready Leads: Quality vs. Quantity

Smashmouth Marketing

Director of Marketing at Jive Software shares with us, "With the focus we all have right now on building pipeline that will convert to revenue, quality leads are called for. It's a small world--find out who you or your colleagues know at those companies (use LinkedIn). As David Greenberg, Sr. Then you check them out with your network.

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Sales Qualified Leads (SQLs): Quality vs. Quantity

Smashmouth Marketing

Director of Marketing at Jive Software shares with us, "With the focus we all have right now on building pipeline that will convert to revenue, quality leads are called for. It's a small world--find out who you or your colleagues know at those companies (use LinkedIn). As David Greenberg, Sr. Then you check them out with your network.