Paul Gillin

AUGUST 20, 2013

Many salespeople see no upside in sharing information, which is a practice which is essential to building social capital. Sales pros are naturally competitive, so make the process of building social capital a game. Make the process of building social authority a game and let the instincts of your sales people take over from there.

Social Media 50

Social Media Training Media Opinions 50

Paul Gillin

JANUARY 16, 2012

When building a collaborative workplace, a “build it and they will come” attitude is a recipe for disappointment. The company already had a mix of stand-alone blogs, forums and wikis that had sprung up to address specific problems, but there was no integration between them.

Peer-to-peer 50

Peer-to-peer Wiki Enterprise Management Communities 50

Paul Gillin

JANUARY 6, 2011

Social marketing is about building relationships over time. I’ve talked to several companies recently that have information-rich community websites that are going nowhere. I’ve talked to several companies recently that have information-rich community websites that are going nowhere. It takes patience to get there.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

FEBRUARY 24, 2011

Why don’t more companies let the people who build and support their products come out of the shadows the way IBM did? Entrepreneurs excite us when they share their vision, yet successful companies bury enthusiasm under layers of approvals and official spokespeople. Some companies understand this.

Trade Show 50

Trade Show Youtube Statistics Social Media 50

Paul Gillin

MARCH 13, 2012

Outdated perceptions about emerging markets blind North American technology companies to the substantial IT investments being made there, according to a top International Data Corp. There is demand for the expertise that western companies can bring. researcher. Misperception: Emerging markets have large and low-cost labor forces.

Planning 50

Planning Forecasting Mobile Marketing Paid Search Agency 50

Paul Gillin

JANUARY 25, 2012

Depending on the business, goals might range from generating orders to attracting subscribers to building thought leadership. Each company matches its offer to its goal, whether it’s a free trial, information or downloadable assets like ringtones. Just because you build it doesn’t mean people will come.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

APRIL 24, 2012

They hang out where customers hang out, build relationships and help them become part of our family,” he said. The tools help build trusted relationships.”. Amadori is an Italian food processor specializing in poultry that created a network of micro sites that combine company and public information to answer common questions.

Business 50

Business Work Management Customer Satisfaction Marketing Management 50

Paul Gillin

FEBRUARY 14, 2012

About 15 years ago the CEO of the company where I worked decided that it was important that employees should learn to use the technology they were writing about. He asked my business unit to build a computer lab that employees could use at any time to play and experiment. Why did the directive from the CEO of the company go unheeded?

Enterprise Management 50

Enterprise Management Social Networks Webcast Paid Search Agency 50

Paul Gillin

JANUARY 26, 2016

The company benefits from more authentic communication, and employees build personal brands.” – Cheryl Burgess. “If you have 30 reps, each sharing just five pieces of content per week, that’s an opportunity to get your message out 7,200 times!” – Shannon Pham. Workforce brand ambassador programs are] a win/win.

Peer-to-peer 50

Peer-to-peer B2B Marketing Trends Sales Qualified Leads 50

Paul Gillin

JANUARY 24, 2013

Customers are taking their complaints about companies and products to the Internet in record numbers, and a new book tells what is driving this trend and how businesses can avoid being victims of customer attacks. Recent research has shown that 70% of large companies have experienced an attack on their reputations during last two years.“Decision-makers

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

MARCH 13, 2012

If [technology companies are] going to drive large-enough volumes to support the revenue levels they’re used to, they’re going to have to drive the number of customers way up. Technology companies will need to overhaul their business models to accommodate these shifts. today to 82 cents.

Work Management 50

Work Management Marketing Management Word of Mouth Mobile Marketing 50

Paul Gillin

JANUARY 16, 2012

The company is rolling out a series of technical workshops and consulting services to help customers develop a culture that fosters open collaboration and sharing among employees, clients and partners. . IBM is partnering with partners to deliver training and specialized consulting services.

Work Management 50

Work Management Marketing Management Demand Generation Agencies Service 50

Paul Gillin

AUGUST 26, 2011

Financial services firms – and insurance companies in general – are often seen as boring, but what these companies are doing within the confines of a heavily regulated business is anything but that. Everyone in this room has the power to change things at your company. million Facebook likes by boring people.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

AUGUST 4, 2011

Nevertheless, some B2B companies have mined gold out of Facebook’s audience, particularly for recruiting young college graduates. This is an under-utilized tool that enables companies to present an HTML page as their default front door. Use welcome pages to present an attractive and exciting introduction to your company.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

AUGUST 1, 2013

Now let’s build our summary from the material we highlighted. The research challenges common perceptions that only big companies have the scale and computing power to realize the opportunity of “Big Data.” They are also motivated by the same goal as their corporate counterparts: to create a competitive advantage.

Business 50

Business Content Paid Search Agency Analytics 50

Paul Gillin

JUNE 29, 2013

Comment: Sort of a restatement of the results above, but it’s further evidence that companies in emerging markets are more adept at internalizing information from many sources. If they continue to build better products at lower cost than we do, we should pay attention to that.

Social Media 50

Social Media Internet Marketing Facebook Class 50

Paul Gillin

OCTOBER 31, 2011

If we can build robotic tools that help people, we can get incredible productivity. Spector : It’s machines and humans working together to build things we couldn’t build separately. I think we’d be better off if universities were smaller and did more basic research that companies like IBM would never do. the right way.

Barriers 50

Barriers Google Differentiation Research 50

Paul Gillin

MAY 27, 2010

Spiceworks is a technology company that acts like a media company. Spiceworks builds the community into every facet of its operations, even asking members to vote on proposed new features. The social network is so essential to the company’s business that user generated content overflows onto the corporate homepage.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

MARCH 10, 2011

Here are a few ways B2B companies can leverage LinkedIn for prospecting and promotion: Ask and Answer. Cross-post new entries from the company blog or new presentations on SlideShare to appropriate groups of which you’re a member. Use Company Profiles for Prospecting. LinkedIn has a unique approach to company profiles.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

FEBRUARY 22, 2011

So if you’d like to have myself or Paul present on B2B social media at your company or conference, we’ll present and autograph your 200 copies in person. Some of the topics we can address include: Building the Business Case for B2B Social Marketing. Generating Qualified B2B Leads with Social Media.

Sales Qualified Leads 50

Sales Qualified Leads Case Studies Conference Amazon 50

Paul Gillin

OCTOBER 7, 2010

If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. It’s incumbent on all companies these days to track comments from customers that might indicate an opportunity or a problem. But it’s not 2.0

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

OCTOBER 31, 2011

This is one in a series of posts that explore people and technologies that are enabling small companies to innovate. We had to build many different ways to combine them. We bring a huge wealth of background knowledge to interpreting what an image means. The Next Big Thing. Watson Architecture.

Ad Building 50

Ad Building Buzz Domain FAQ 50

Paul Gillin

OCTOBER 19, 2011

Against the Grain This is one in a series of posts that explore people and technologies that are enabling small companies to innovate. In other words, experiment with different offers and incentives to build fans and then measure those that deliver engagement and return visits.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

FEBRUARY 7, 2011

But there’s nothing underhanded about CareOne, a nine-year-old company with 700 employees and a philosophy that “There’s no reason to be ashamed of being in debt,” according to Social Media Director Nichole Kelly (right). One of the more impressive aspects of the whole effort is the company’s focus on ROI metrics.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

JULY 29, 2010

CIThread has spent the last 15 months building an inference engine that uses artificial intelligence principles to give curators a kind of intelligent assistant. The company is attacking the labor problem by making curators more productive rather than trying to replace them. CIThread is still pretty early stage.

Curation 50

Curation Enterprise Management Web 2.0 Work Management 50

Paul Gillin

AUGUST 29, 2012

The company typically logs two complaints for every one million diapers sold, and there was nothing to indicate that Dry Max had moved that needle. The company was well aware that the entire Pampers franchise depended upon customer trust. Not that P&G expected big problems. Let’s seek treatment.’”.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

JULY 15, 2011

The whole concept of enabling negativity to appear on your own website rubs a lot of marketers the wrong way, but I’d argue that it’s great for building integrity. In his opinion, everyone in a company should learn to use the tools. Because a little negativity reinforces the validity of the positive comments you publish.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

OCTOBER 5, 2011

Both turned out to be promotions for companies exhibiting at the conference. With the exception of Gizmo, all the companies have something to sell. If you want access to my inbox and to my network, help me build my professional profile by making it easier for me to help my friends and contacts.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

MAY 25, 2010

I have the e-mail from that company on my wall next to a sign that asks ‘Is there any value in blogging?’” He isn’t an engineer, but with more than 20 years at the company, he understands the lingo and is able to write in the customer’s language. And as we know, Google loves blogs. Cahill approaches his job with a reporter’s eye.

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

APRIL 18, 2012

Facebook is the overwhelming favorite of business-to-consumer companies because the action is free-wheeling and fun. Both Facebook and LinkedIn permit brands to create their own pages to communicate with advocates, build awareness and create persistent relationships. Good content sells itself. Understanding Twitter.

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

APRIL 27, 2012

So when IBM began to introduce the concept of “social selling,” it chose a test base of a few hundred salespeople and their managers to build a set of integrated systems that improved productivity and reduced administrative overhead. Read more coverage of Burnette’s session.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

SEPTEMBER 14, 2010

225 : German scientists have developed a steel version of Velcro that is strong enough to support buildings. 226 : A company from Scotland has invented bionic fingers, which enable people with missing digits to pick up a glass, hold cutlery and even write. Steel Velcro – pg. Bionic Fingers – pg. Warning Suit – pg.

Cable 50

Cable Tagging Design Features 50

Paul Gillin

AUGUST 26, 2010

Thanks to Facebook, they had been building connections with future classmates since the late spring. They will wonder how anything gets done in environments like these and they will gravitate toward those companies that discard tradition. They already knew many of them, of course. They’re young, confident and coming to your town.

Multi-Channel 50

Multi-Channel Facebook Communities Course 50

Paul Gillin

DECEMBER 1, 2010

Did you know that 320 million people have played a Zynga game and that the company now employs 1,300 people? Founder Mark Pincus said the company has peak usage of more than three million concurrent users. Consider Cisco’s myPlanNet , a game that challenges players to build a business as the CEO of an Internet service provider.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

OCTOBER 12, 2011

This is one in a series of posts that explore people and technologies that are enabling small companies to innovate. ” Now the customer is saying “Here’s what I want and you build it for me.”. At companies that do this well, how is the organization different? But most companies don’t operate that way.

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

JANUARY 16, 2012

The Social Business platform that IBM is building has these components: Social networking. A demo show how a website manager can use a tablet to change a company website to deliver an optimized experience on any platform. ” Childrens ia building a solution in partnership with several other hospitals. User Presentations.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

JANUARY 24, 2013

Stand Out Social Marketing starts a little slow, but if you stick with it you’ll be rewarded with truly actionable insight that can help your whole company become more social. For example, “Content should be focused on the needs of your prospects and customers – not on you, your company or your product.”

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50