Onalytica B2B

NOVEMBER 17, 2016

The hurdle some brands cannot quite see beyond is that it can often take slightly longer to reap the rewards from influencer marketing- but as the saying goes, Rome wasn’t build in a day ; but when it was finished, we were left with one of the most beautiful cities in the world. EMPLOYEE ADVOCACY.

Work Management 204

Work Management Marketing Management PR Thought Leadership 204

Onalytica B2B

NOVEMBER 22, 2018

Petya , Global Influencer Marketing Manager at NetApp drove this point home in the context of building a business case internally, too: “start small, get the results and then present that as a business case. Are you engaging these different personas inside your company with the right #InfluencerMarketing tactics?

Planning 266

Planning Tips Top of Funnel Work Management 266

Onalytica B2B

SEPTEMBER 6, 2017

Influencer relations – organically building long term relationships with a variety of different influencers (brand advocates, micro-influencers, mid-range influencers). These resources have the ability to build a better program and attract influencers. Great, now we can start talking strategy! Brand & Market Opportunity.

Marketing & Strategy 191

Marketing & Strategy Marketing Strategy Webinar Metrics Advertising Agencies 191

Onalytica B2B

NOVEMBER 7, 2017

Each consecutive year I switched companies and worked hard to gain higher positions that demanded greater responsibility. I truly saw massive potential when I eventually started building my personal brand presence on Social Media. This hugely-varied experience proved invaluable on my journey.

Storytelling 180

Storytelling Advertising Agencies Work Management Paid Search Agency 180

Onalytica B2B

DECEMBER 11, 2017

The first would be to use technology to tear down barriers between people, not build them. I believe this is more true than ever, and more important, I really see it happening at companies of every size. Too many companies all doing the same thing. Too many companies all doing the same thing. A third theme is empowerment.

P2P 164

P2P Ad brokers Social Media Word of Mouth 164

Onalytica B2B

FEBRUARY 20, 2017

I attended a very interesting business lunch a few years ago, in which an employee at a tech company described how she’d identified influential bloggers and had a great blogging programme going with them. Companies like Onalytica can do this with much more robust methodologies, greater consistency and real insight. Making a start.

PR 170

PR First-Mover Advantage Blogger Advertising Agencies 170

Onalytica B2B

MAY 25, 2018

Carme Artigas – Co-founder and CEO, Synergic Partners , a Telefonica Company. Bio: Carme Artigas is the co-Founder and CEO at Synergic Partners, a company that specializes in Big Data that was acquired by Telefónica in 2015. Key Topics: Data Science, Analytics, Big Data, Telecommunications, Innovation. Location: Madrid, Spain.

Work Management 138

Work Management Marketing Management Ethics Advertising Agencies 138

Onalytica B2B

AUGUST 30, 2017

If you don’t involve whoever ‘owns’ the company social channels – and therefore controls what goes out, and when – in the early planning stages, you’re likely to come unstuck.” 4) Build Relationships. ” Luke Brynley-Jones , CEO, OST Marketing. The 6 main areas are: 1) Outbound Engagement. 2) Inbound Engagement.

Planning 192

Planning Work Management Marketing Management Paid Search Agency 192

Onalytica B2B

DECEMBER 13, 2017

Facebook hired Mari to go on tour with the company and teach SMBs at the Boost Your Business 2015 series of events. Mari is an expert webinar leader and live webcast host, and serves as Brand Ambassador for many top companies. Shopify — I love this Canadian-born ecommerce company and their fun Facebook posts and ads.

Webcast 146

Webcast Marketing Automation Services Social Media Facebook 146

Onalytica B2B

APRIL 4, 2017

The Collier Company. If you want to see who ranks from 1-50 be sure to download the full report by clicking the download button below! Download The Full Report. DOWNLOAD NOW! Twitter Handle. Influencer Score. Mike_Stelzner. Social Media Examiner. GuyKawasaki. Guy Kawasaki. ChrisDucker. Chris Ducker. Youpreneur. Social Media Examiner.

Lead Scoring 0

Lead Scoring Lead Ranking Marketing AI Marketing Management 0

Onalytica B2B

SEPTEMBER 14, 2017

Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training company that empowers marketers internationally with the skills they need to drive success at their companies. I write books.

Webinar Metrics 186

Webinar Metrics Internet Marketing Custom Publishing Social Media 186

Onalytica B2B

NOVEMBER 10, 2016

WHAT BRANDS CAN DO: Have a long term outlook; build genuine, organic relationships with the influencers relevant to your brand. They care just as much, if not more about the experiences, their image and company ethos, rather than owning the product itself. EXPERIENTIAL MARKETING.

Advertorials 195

Advertorials Opinions Statistics Marketing & Strategy 195

Onalytica B2B

MAY 25, 2018

Carme Artigas – Co-founder and CEO, Synergic Partners , a Telefonica Company. Bio: Carme Artigas is the co-Founder and CEO at Synergic Partners, a company that specializes in Big Data that was acquired by Telefónica in 2015. Key Topics: Data Science, Analytics, Big Data, Telecommunications, Innovation. Location: Madrid, Spain.

Work Management 100

Work Management Marketing Management Ethics Advertising Agencies 100

Onalytica B2B

JANUARY 12, 2018

The broader lens into the company and its people and process is where the compelling discussions around martech really happen. Technology is a powerful enabler of the kinds of transformations in the brand/customer relationship, but it’s just that – an enabler. WHICH MARTECH INFLUENCERS INFLUENCE YOU? I love this question!

Marketing Automation Services 131

Marketing Automation Services B2B Thought Leadership Forrester Thought Leadership 131

Onalytica B2B

JANUARY 30, 2018

The article hones in on one company in particular, Devumi. Do we blame Devumi and companies alike for providing such a service? “Companies relying mostly on reach to determine which influencers to work with are at a gross disadvantage when it comes to finding those who are most relevant and effective.

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Onalytica B2B

APRIL 5, 2018

Bio: Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media , an award-winning 38-person web design company in Chicago. Networking, sharing, building connects with experts is all part of influencer marketing, but it’s also great for your skills. Location: Chicago, IL, USA.

Social Media 180

Social Media Network Marketing Conference Work Management 180

Onalytica B2B

JANUARY 8, 2019

My very first professional job was an inside sales rep for a PC-based software company that sold developer tools in the early 90’s. This is a complete contrast to today where companies must make as much relevant information as possible broadly available to prospects and customers through a vast array of offline and digital channels.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Onalytica B2B

NOVEMBER 22, 2017

However, today’s statistics are compelling: “Socially engaged companies are 40% more likely to be perceived as competitive, 57% more likely to get increased sales leads and 58% more likely to attract top talent.” Ask them if they’re interested in building their professional brand online and set their expectation up front.

Social Media 84

Social Media Tips Peer-to-peer Media 84

Onalytica B2B

JULY 26, 2018

The most alarming statistic here is that it took two weeks longer for the company to find the relevant influencers, largely due to the niche requirements from the weight loss brand. Are there awareness months or awareness days that you could build up to and create a legacy from? What are the key brand events? Map Everything!

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Onalytica B2B

MAY 26, 2016

Funding for edtech companies is booming. billion of private investment in edtech companies. Edtech is one of the fastest growing sectors and with new companies flooding to the market all the time, edtech innovation is likely to accelerate in the coming years. . ” Jaime Casap – Google Education Evangelist.

Brand Identity 101

Brand Identity Branding Lead Scoring Lead Ranking 101

Onalytica B2B

MARCH 1, 2017

With added superiority comes added pressure to deliver; senior executives will only invest their time and effort into activities that will drive results and ultimately contribute to their company’s success. 3) Improve company culture. This is most certainly the case for social media platforms outside of LinkedIn.

Social Media 100

Social Media Media Ideal Customer Profiles Cold Calling 100

Onalytica B2B

MAY 16, 2018

As a customer service expert and keynote speaker, Shep works with companies who want to build loyal relationships with their customers and employees. In 1983 Shep founded Shepard Presentations and since then has worked with hundreds of companies and associations on their customer service and loyalty initiatives.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Onalytica B2B

MARCH 16, 2016

More than 2,200 companies attended, exhibiting their new products aimed at transforming our personal and working lives. At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. We also build some very cool software to manage all of these influencers. Download The Full Report.

Lead Scoring 100

Lead Scoring Lead Ranking Brand Identity Branding 100

Onalytica B2B

MAY 12, 2016

billion in 2018: VR technology has evolved dramatically in recent years, companies like Samsung, Sony, Google and Oculus and HTC are now all names associated with VR for gaming, social and mobile platforms. “My company, DangerKatt, focuses primarily on creating graphic novels and developing their transmedia potential. RickKing16.

Work Management 0

Work Management Brand Identity Branding Lead Scoring 0

Onalytica B2B

APRIL 18, 2016

Manchester Growth Company. At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. We also build some very cool software to manage all of these influencers. Be sure to hit the download now button below to download the full report. Download The Full Report. DOWNLOAD NOW!

Brand Identity 0

Brand Identity Branding Lead Scoring Lead Ranking 0

Onalytica B2B

FEBRUARY 24, 2016

What companies need is a social selling process that empowers their employees and drives business results. At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. We also build some very cool software to manage all of these influencers. Download The Full Report. DOWNLOAD NOW!

Enterprise Management 0

Enterprise Management PointClear Brand Identity Branding 0

Onalytica B2B

SEPTEMBER 3, 2015

This puts a lot of pressure on companies to constantly be investing in the latest technology, and installing new infrastructure to deliver better coverage in rural areas. At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. This is expensive and may only deliver limited returns.

PageRank 100

PageRank Brand Identity Branding Lead Scoring 100

Onalytica B2B

SEPTEMBER 9, 2015

Global Investment in Fintech companies has steadily risen over the last 5 years and is expected to grow further in the years to come. “FinTech companies are shaking up the traditional finance industry by making services more accessible, affordable and easy to use. WHAT ARE THE EXPERTS SAYING? Gemma Godfrey.

PageRank 60

PageRank Brand Identity Branding Marketing Management 60

Onalytica B2B

MARCH 18, 2015

At Onalytica we have been building these influencer lists for over two years and we love to see the community embrace our analyses. The FDA (Food and Drug Administration) recently approved the marketing of consumer genetic testing company 23andMe’s test for Bloom Syndrome , which allows for risk-based family planning.

Brand Identity 100

Brand Identity Branding PageRank Marketing Management 100

Onalytica B2B

MARCH 2, 2016

Individuals who engage around the company or organization’s work have more power because of the human authenticity factor: See @PlanAMikeBarry or @NeilCHawkins. At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. SustainabilityLeader.

Lead Scoring 100

Lead Scoring Lead Ranking Brand Identity Branding 100

Onalytica B2B

JULY 19, 2018

Twitter’s own words on this mission: “As part of our ongoing and global effort to build trust and encourage healthy conversation on Twitter, every part of the service matters. As an influencer marketing software company whose social media remit covers Twitter, we at Onalytica can’t see this in any way other than positive.

Work Management 137

Work Management Marketing Management Peer-to-peer Ethics 137

Onalytica B2B

MARCH 9, 2016

In a 2015 survey Black Duck Software estimated 78% of companies are now running open source. At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. We also build some very cool software to manage all of these influencers. Download The Full Report. DOWNLOAD NOW! Twitter Handle.

Lead Scoring 80

Lead Scoring Lead Ranking Work Management Brand Identity 80

Onalytica B2B

SEPTEMBER 16, 2015

The ability to find like-minded people within MySpace groups and communities allowed lesser known artists to reach out to individuals in an attempt to build their fan base. Companies can search, via Twitter or with the help of many outside tools, for specific demographics or potential customers and directly engage with them.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Onalytica B2B

APRIL 19, 2018

It’s a way to engage with your influences, get on their radar and build a relationship, while optimising your content marketing. A great example comes from Cherwell, a leading IT Service Management company (ITSM), dedicated to helping their customers use intuitive technology that enables better, faster, yet more affordable innovation.

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

Onalytica B2B

JULY 8, 2015

CooperKatz & Company. At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. We also build some very cool software to manage all of these influencers. Global Alliance PR. FK Interactive. CooperKatzPR. StripeCommunications. Get a free demo today by clicking the button below!

PR 100

PR PageRank Brand Identity Branding 100

Onalytica B2B

FEBRUARY 17, 2016

The Internet of Things (IoT) is the term used to describe the networking of physical objects, such as consumer electronic devices, vehicles, buildings, air conditioners, heating systems and other items. But how can companies act on these insights? We also build some very cool software to manage all of these influencers.

Lead Ranking 50

Lead Ranking Brand Identity Branding Lead Scoring 50

Onalytica B2B

APRIL 20, 2016

Finally; build relationships, be yourself and push your name through social media. “We’ve reached peak social – a point at which the signal to noise ratio of social updates is unsustainable – companies, Individuals and automated tools are cranking out so many social updates that post engagement rate is getting crushed.

Paid Content 30

Paid Content Enterprise Management Lead Ranking Work Management 30