KoMarketing Associates

NOVEMBER 12, 2019

Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. Adapt them to your company, your audience, and your resources. SaaS marketing is fierce. SaaS marketers also tend to be intensely data-driven.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

KoMarketing Associates

AUGUST 27, 2019

B2B companies are doubling down on social media and it’s paying off. Below are some examples of actual B2B companies on social media and what they’re doing right to connect with their audience and leverage social media in the right way. It’s a place to make connections and build customer trust and loyalty.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

OCTOBER 7, 2016

E-Commerce & Smart Logistics: Building The Right Digital Foundation. Key questions to ask vendors when considering new partnerships for building out online experience. My presentation from The Alabama Global Supply Chain & Logistics Summit in Mobile Alabama this past October 2016. About The Summit.

Ad Building 221

Ad Building Vendors Conference Tactics 221

KoMarketing Associates

SEPTEMBER 4, 2018

Link building is not something B2B marketers think about regularly. While most marketers realize the importance of links for search engine optimization, experience has shown that link building does not often stay top of mind with everything else that commands attention in a B2B marketing program. Contributed Community Activity.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

KoMarketing Associates

JULY 11, 2019

LinkedIn relaunched their Company Pages as LinkedIn Pages last November. The relaunch included a number of new features and upgraded features that let B2B marketers manage a company page on LinkedIn more effectively than before. Make Sure Your LinkedIn Company Page is COMPLETELY Filled Out. Add your company size.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

KoMarketing Associates

SEPTEMBER 21, 2017

Attuned as they are to the importance and profitability of sustained relationships that build loyalty, B-to-B programs can leverage dedicated support to build and sustain relationships with their own business members,” explained the researchers of the report.

B to B 136

B to B Paid Search Agency Companies B2B 136

KoMarketing Associates

JUNE 27, 2017

We’ve done a few lists over the years showcasing B2B companies doing exceptional things in marketing and Cisco is usually on there (see here , here and here ). In addition, they use video across their entire site, encouraging users to watch videos about the company, webinars about specific product lines, hear from customers, and much more.

Paid Search Agency 120

Paid Search Agency B2B Marketing Video Marketing Companies 120

KoMarketing Associates

MARCH 13, 2018

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. But link building is not easy. The Quick Link Building Hits. Tactics that build brand awareness first and inbound links second.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

FEBRUARY 20, 2018

Here is some of the information we request from each of our clients at the beginning of the program: Overview of Business – company history, competitive advantages, key products and services, etc. We frequently refer back to this document as we get the online marketing program launched.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

KoMarketing Associates

SEPTEMBER 27, 2018

Social media isn’t just essential for brand awareness and customer support; it can also be an extremely effective channel to support SEO strategies, including link building, content marketing, and more. Align with Link Building Initiatives. Social media can be especially useful to support link building efforts.

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

KoMarketing Associates

JANUARY 20, 2015

So, what does this mean for B2B companies? This is the key element I am referring to: Instagram allows companies to tell their story without any interruption. The importance of building a brand through consistent storytelling became even clearer to me as I watched a webinar the other day, Cracking the SEO Code for 2015 by Rand Fishkin.

Paid Search Agency 120

Paid Search Agency Companies Examples B2B Thought Leadership 120

KoMarketing Associates

NOVEMBER 30, 2017

While most marketing teams understand the importance of link building in coordination with a search engine optimization strategy, few are able to prioritize it on an ongoing basis. Fortunately, it just takes a bit of focus and organization to get an ongoing link building program in place. Know Your Objectives. Know The Competition.

Link Building 169

Link Building Planning SEO Ad Building 169

KoMarketing Associates

OCTOBER 25, 2013

Link building campaigns are the #1 cause for search marketer balding in the U.S . B2B marketers enjoy link building campaigns not only because of the referral traffic and positive brand awareness generated, but also the ultimate gratification which accompanies acquiring a spectacular link. Link apples just waiting to be picked!

Link Building 120

Link Building Ad Building B2B Trade Show 120

KoMarketing Associates

OCTOBER 18, 2018

But despite the proof that adding a call-to-action can boost response, it appears many B2B companies are still publishing posts without a call-to-action. To find out just how prevalent this was, we analyzed the social media accounts of 10 B2B companies, across four social media platforms (LinkedIn, Facebook, Twitter, and Instagram).

Social Media 129

Social Media Analysis Paid Search Agency Media 129

KoMarketing Associates

DECEMBER 6, 2016

The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. We’re able to build really targeted campaigns based on the audience characteristics that we really care about. Why or why not? “At

Paid Search Agency 120

Paid Search Agency Top of Funnel Linkedin B2B Marketing 120

KoMarketing Associates

MARCH 14, 2017

For social media performance, the report findings showed B2B industries build audiences on LinkedIn. Another recent report found B2B product companies spend 9.4 TrackMaven’s latest “Digital Marketing Analytics Performance” report took a look at how various industries’ digital marketing performance compares.

Linkedin 121

Linkedin Ad Building B2B Marketing Budget Creation 121

KoMarketing Associates

MAY 1, 2014

While I’ve presented on a number of topics ranging from link building to WordPress to content marketing, I’m really excited about the topic for this show, “ Building Your Online Brand Through Customers.” So how can companies get their customers to recommend them? 12 Most Important Ways to Build Brand Advocates.

Ad Building 120

Ad Building Brand Identity Branding POS 120

KoMarketing Associates

AUGUST 5, 2015

Without it, your communication efforts surrounding link building and content marketing may fall flat and your message go unheard or unread. Here are 18 ways you can build trust in your online network. Finding opportunities like these on a regular basis is a simple way you or your company can start building trust and brand online.

Ad Building 120

Ad Building SMS Marketing Management Trust Marketing 120

KoMarketing Associates

OCTOBER 15, 2015

Business strategists recognize interchangeability as the death knell for a company. 3 Steps To Build Trust for More Meaningful Customer Relationships. Can you think of ways your company could take a lesson from Canva’s book? How can you make your company more likeable? Get to know your prospective customers.

Marketing Management 120

Marketing Management B2B Marketing Ad Building Lead Ranking 120

KoMarketing Associates

MARCH 24, 2014

While Facebook may be king of the social networks among the general public, Twitter’s business benefits for B2B companies far outweigh those of Facebook. Why It’s Notable : When building a successful Twitter profile, one of the things we aim to do is create a high ratio of “followers” to those we “follow.”

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

KoMarketing Associates

DECEMBER 5, 2013

So instead, here are 12 simple ways to build links through events: Pre-Show. Introduce yourself, your company (no selling) and get to know your fellow attendees. Other times, events need companies to sponsor giveaways or donate items for giveaways. If you’re presenting, put your slides up on your company site ahead of time.

Peer-to-peer 120

Peer-to-peer Ad Building Conference Search Engine Marketing 120

KoMarketing Associates

JUNE 2, 2014

Last year Google updated their webmaster guidelines to specifically call out questionable link building practices used in press releases. We wouldn’t build links with the sole objective of benefiting search engine performance and not keeping users and business objectives in mind. What Does This Mean for My B2B Marketing Strategy?

Link Building 120

Link Building PR SEO Ad Building 120

KoMarketing Associates

FEBRUARY 18, 2014

You might find that building out content for an old photo gallery can be just as valuable, if not more valuable, than writing an additional blog post. Three Recommended Practices When Building Custom 404 Error Pages. How do you maximize your existing content? Let me know in the comments below, or feel free to tweet me @DemiCohen.

SEO 120

SEO Paid Search Agency B2B Companies 120

KoMarketing Associates

JANUARY 6, 2014

it’s not a browser), so companies have the opportunity to be with the user “all the time.” VideoIQ , for example, was a client who initially saw themselves as a hardware company selling cameras (memory/processing) until they launched a mobile camera solution. ” It may help to think of it this way: What are your ideas?

Mobile Marketing 120

Mobile Marketing Ad Building Search Engine Marketing Startups 120

KoMarketing Associates

APRIL 19, 2023

Statistics derived from the survey indicated that marketing spend on brand building, the customer experience , and CRM is projected to fall by about 50%, compared to data from last year’s report. This comes as marketing budgets as a percent of company budgets fall to 12.3%, on average, from 11.8% in February 2022.

Budget Programs 223

Budget Programs Marketing Report Spending Marketing Management 223

KoMarketing Associates

AUGUST 31, 2022

Nielsen released its “Era of Alignment: Future-focused Strategies for Brand Building and Customer Acquisition” report, and statistics indicated that 36% of marketers still find data access to be “extremely/very difficult.” About 35% claimed that they also find their data accuracy/quality to be “extremely/very difficult.”.

Marketing Report 244

Marketing Report Statistics Analytics Acquisitions 244

KoMarketing Associates

JUNE 1, 2022

Nielsen recently published its annual global marketing report titled , “Era of Alignment: Future-focused Strategies for Brand Building and Customer Acquisition,” and statistics indicated that most marketers are still challenged by elements of audience data. Marketers See Organizations Falling Short with Data.

Analytics 232

Analytics Statistics Validation Acquisitions 232

KoMarketing Associates

JULY 20, 2022

Nielsen released its “Era of Alignment: Future-focused Strategies for Brand Building and Customer Acquisition,” and statistics suggested that 36% of marketers find data access to be “extremely/very difficult.” Furthermore, 35% of respondents stated that data accuracy/quality is often “extremely/very difficult.”.

Marketing Attribution 213

Marketing Attribution Touchpoints Statistics Marketing & Strategy 213

KoMarketing Associates

SEPTEMBER 22, 2021

Moveable Ink recently conducted its “Audience of One: Consumer Expectations and the Power of Personalization” report, and statistics showed that companies lose credibility among the majority of customers (28%) due to inaccurate personalization. Nearly 15% say that they cancel their service or decide not to purchase from the business again.

Personalization 209

Personalization Custom Publishing Statistics Marketing & Strategy 209

KoMarketing Associates

JUNE 29, 2022

Nielsen conducted its “Era of Alignment: Future-focused Strategies for Brand Building and Customer Acquisition” report, and statistics indicated that 36% of marketers still find data to be “extremely/very difficult” to access. Furthermore, 35% admitted that their data accuracy/quality is “extremely/very difficult.”.

Account Based Marketing 223

Account Based Marketing Marketing Report B2B Marketing B2B 223

KoMarketing Associates

MAY 6, 2020

For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. There are a multitude of event formats companies can choose from when hosting virtual events. Facebook Events. Live Streams.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

FEBRUARY 18, 2020

Many marketers are now using social media to promote their company and build their brand, but new research suggests that a large portion of them are still not measuring the impact of their efforts. Only 36% of marketers measure the frequency of shares and interactions on social media, and 34% measure search volumes.

Social Media 157

Social Media Social Marketing Ad Frequency Media 157

KoMarketing Associates

NOVEMBER 24, 2020

Google organic search visits to company websites continue to increase in general, according to the report. Additionally, approximately 60% of CMOs are already building scenario plans that include a second wave of outbreak. Overall, phones and tablets combined to generate 64% of Google organic search visits to brand sites in Q3.

Organization 256

Organization Trends Gartner Mobile Marketing 256

KoMarketing Associates

OCTOBER 15, 2020

About 24% are already building or testing journey maps, while 26% have and utilize defined journey maps. About 94% of companies with “extensive” personalization agree that it distinguishes them from their competitors.

Planning 250

Planning Customer Surveys Marketing Budget Creation Marketing Plans 250

KoMarketing Associates

JANUARY 12, 2023

When KoMarketing made a commitment to building our own inbound marketing channel that demonstrated our expertise in the B2B digital marketing space, I’d write a blog post a week. We’re starting the new year by sharing the news that KoMarketing is now a Walker Sands company.

Demand Generation Agencies 259

Demand Generation Agencies Paid Search Agency B2B Marketing Ad Building 259

KoMarketing Associates

OCTOBER 24, 2018

Although B2B marketers may see an ROI from basing their strategies on lead generation, new research suggests that it may be best to build a foundation on revenue instead. Marketing organizations with sophisticated attribution are 127 percent more likely to rate their company as being able to effectively measure marketing performance.

Planning 155

Planning Marketing Report Marketing Attribution Barriers 155

KoMarketing Associates

SEPTEMBER 29, 2020

For one thing, it significantly reduces the face-to-face business interactions marketers used to rely on for relationship building. Advertising can’t replace all those opportunities for connection, but it can at least keep B2B companies top of mind. It wasn’t just software companies that spent like this.

Paid Content 296

Paid Content Spending Advertisements Advertising 296