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Manny Kostas, Symantec CMO: How to Build a More Holistic Marketing System [Podcast]

Crimson Marketing

As of October 9 th , 2014 Symantec declared that the company would be separated into two independently publicly traded companies. One company will focus on security while the other on information management. The post Manny Kostas, Symantec CMO: How to Build a More Holistic Marketing System [Podcast] appeared first on.

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Heidi Melin, CMO of Plex Systems: How CMOs of High Growth Companies Can Achieve Rapid Scale [Podcast]

Crimson Marketing

In order to successfully scale in this new paradigm, high growth companies must think carefully about their business processes and the infrastructure needed to support them. In this Moneyball for Marketing podcast, Heidi shares her tips for implementing the marketing technology and tactics of a “revenue process” for high growth companies.

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Paul Alfieri, Turn’s SVP Marketing: How to Build an “Audience First” Product Marketing Strategy Around Big Data [Podcast]

Crimson Marketing

“Big data isn’t in itself the strategy,” says Paul Alfieri, Senior VP of Marketing at marketing software company Turn, “Big data is the enabler for a much richer, more personalized (product marketing) strategy.” Paul Alfieri is the Senior Vice President of Marketing for Turn, a marketing software company. Podcasts Product Marketing'

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Marge Breya, Informatica’s EVP and CMO: How to Build a Successful Content Marketing System For Demand Generation [Podcast]

Crimson Marketing

Marge Breya, EVP and CMO of data integration company Informatica and architect of the company’s marketing system, works on the front lines of these changes. Industry Change: The changes that Marge predicts in sales model and content marketing strategy for her company and the industry in the coming years.

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Why Does Marketing Technology Matter To Business Evolution?

Crimson Marketing

On one side, major enterprise-software companies are building and acquiring large “marketing cloud” offerings. Digital marketing operations sits at the core of the capabilities companies need today. Three fundamental and overlooked building blocks of #martech: vetting, procurement, and governance Click To Tweet.

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Jim Herbold, Infer’s CRO: How Predictive Lead Scoring Technology Works in B2B Marketing

Crimson Marketing

These days, with monthly lead flow for some companies in the thousands or tens of thousands, those old-school methods no longer cut it. That is exactly the work done by predictive analytics technology company Infer. Jim was Infer’s first customer while he was at Box and also served as an advisor to the company since 2012.

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Katy Keim, Lithium’s CMO: How to Create Brand Advocates from Your Social Media Strategy [Podcast]

Crimson Marketing

Therefore, the key question CMOs should ask themselves about their social media strategy is “how can I build a trusted online community of brand advocates?”. Katy names them and explains how CMOs can incorporate these motivators into their company’s social media strategy to build communities and increase engagement with buyers.

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