Cintell

NOVEMBER 9, 2015

At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. We share personas, or information about our buyers with the rest of our company in more ways than I can list.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Cintell

JANUARY 27, 2016

If your personas are wasting away at the bottom of a desk drawer, gathering dust up on the wall of your office, or sitting ignored on the company intranet, it’s time to reimagine their potential. Use buying committee insights to craft your content so that it builds consensus among the group by speaking to distinct, various perspectives.

Demand Generation Agencies 100

Demand Generation Agencies Lead Ranking Paid Search Agency Ideal Customer Profiles 100

Cintell

JANUARY 27, 2016

Are they wasting away at the bottom of a desk drawer, gathering dust up on the wall of your office, or sitting ignored on the company intranet? Help your sales executives understand the various members of the buying committee, what they each distinctly care about and how to build consensus to close the deal.

Buyer Personas 100

Buyer Personas Cross-Selling Sales Cycle Training 100

Cintell

NOVEMBER 25, 2015

As Rachel said, “many companies struggle to apply persona insights to innovation, content, and campaigns, and leverage this knowledge across functional workstreams.”. The company, as he noted in the presentation, is undergoing a modern marketing transformation. They help you build an emotional connection with your audience.”.

Marketing Management 100

Marketing Management Buyer Personas Blast Campaigns Buzz 100

Cintell

APRIL 21, 2015

In the world of business-to-business marketing in 2015, personas have become synonymous with strategies used to help companies focus its efforts on targeted groups of customers. This means their context must build from this new status quo to what’s next.

Work Management 100

Work Management Buyer Personas Marketing Management Cross-Selling 100

Cintell

FEBRUARY 3, 2016

A custom Share URL to distribute persona insights throughout the company along with related content resources and a feedback loop. In 2016, we look forward to helping you build & sustain a customer-centric business. An 85-attribute persona wizard to easily create and edit in-depth, custom buyer personas including images.

Eloqua 100

Eloqua Buyer Personas Marketing Automation Services Marketo 100

Cintell

FEBRUARY 25, 2015

In fact, 73% of companies currently use, or plan to use, buyer personas (ITSMA). 85% of companies aren’t using buyer personas correctly, according to the same survey. Why then are they so hard to find, trapped in PDFs and Powerpoints at the bottom of a desk drawer, or at best, maybe on the company intranet?

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100

Cintell

OCTOBER 23, 2017

What do you value in a company? For a company? Build specific persona profiles. How do you prefer to communicate? Analyze your data and segment your customers. You may need to create more than one buyer persona. From the data you gathered, narrow down the groups of people who are purchasing your product and why.

Buyer Personas 166

Buyer Personas Ad Building Ideal Customer Profiles Marketing Analytics Tools 166

Cintell

FEBRUARY 24, 2016

Julie’s Take on Customer-Centricity: To me, the phrase “customer-centric” means: shifting from a mindset of the “thing” you build or “stuff” you sell to align your culture with the needs of your best customers. If companies are struggling to put buyers first, I recommend remembering you’re a consumer.

Planning 100

Planning Paid Search Agency Cross-Selling Buyer Personas 100

Cintell

JULY 15, 2020

Although buyers in the past may have decided where to spend their resources based on the value they receive from your product, today’s customers have been much more concerned with the quality of a company’s customer service. Driving strategy with intelligence. Final thoughts.

Optimization 100

Optimization Paid Search Agency Ad Frequency Buyer Personas 100

Cintell

MARCH 20, 2015

Helping companies to understand their buyers has become an industry in and of itself – one that is growing in both size and importance. At a deeper level, customer research can reveal what’s going on in the minds of buyers, giving companies critical insights that can guide strategic decisions. 1] Christensen, Clayton M.;

Research 100

Research Work Management Buyer Personas Advertising Agencies 100

Cintell

FEBRUARY 15, 2016

Buyer personas at my company are a passion. ” Companies and marketers who are customer-centric: outperform their competitors by driving more pipeline and revenue. I think the biggest challenge for marketers when understanding buyers and/or building buyer personas is keeping them up to date.

Buyer Personas 100

Buyer Personas Buyer's Journey Marketing Qualified Leads Lead Ranking 100

Cintell

DECEMBER 19, 2018

Many companies do go the extra mile to invest heavily in buyer persona research. If your company does actually have buyer data, are you sharing it throughout the organization, or are you a gatekeeper and it is trapped in a powerpoint or pd f somewhere? Companies who struggle with how to implement org-wide buyer insights aren’t alone.

Consulting 120

Consulting Demand Generation Agencies Top of Funnel Buyer Personas 120