Buzz Marketing for Technology

MAY 7, 2013

Social media provides the sales person with unprecedented ways to connect with potential buyers, build relationships and most importantly start conversations. Social media provides the sales person a platform for sharing value, which builds reputation and affinity for the seller. Content is the new collateral.

Top of Funnel 100

Top of Funnel Social Media Media Thought Leadership 100

Buzz Marketing for Technology

DECEMBER 19, 2012

Certainly, many ecommerce shops attempt to mimic Amazon’s highly successful interactions with returning customers (“You were interested in XYZ, so you may enjoy ABC,” etc.) — but most companies are not going far enough, allowing customers to slip through the cracks. The Path to CRM Nirvana.

Personalization 100

Personalization eCommerce Lead Ranking CRM 100

Buzz Marketing for Technology

FEBRUARY 15, 2012

Social data is becoming increasingly important in the new product development processes of many companies. Then, as you’re building the business case and developing the product, social analytics can be used to monitor the pulse of consumers, alerting you to changes in their attitudes and interests.

Process 100

Process Validation Social Media Buzz 100

Buzz Marketing for Technology

OCTOBER 19, 2016

You care that consumers are being protected, that companies are not violating the law or committing crimes, and perhaps most importantly you care about risk in the system. Please feel free to review previous posts in this blog series, about digital currency security , building trust , blockchain details , and r eputational issues.

Sample 100

Sample Act-On Course Positioning 100

Buzz Marketing for Technology

AUGUST 27, 2009

An obvious win for companies looking to jump into Social Media is in the Customer Support area. If that isn’t a wake up call for Technology Companies, I don’t know what is! So why wouldn't you take every opportunity for your brand to build better and deeper relations with every customer you can using Social Media for Customer Support?

Social Media 100

Social Media BtoB Media Forrester 100

Buzz Marketing for Technology

OCTOBER 5, 2013

When I’m playing Scrabble with my wife on a Saturday night, we’re just enjoying the company and the time together, and there’s nothing really serious about it. LH: One of our clients, Serena Software, makes a software application that help large companies manage the flow and upgrade of other software applications on mainframe systems.

Work Management 100

Work Management Marketing Management Business Peer-to-peer 100

Buzz Marketing for Technology

SEPTEMBER 3, 2014

With the proper planning and strategic thinking, a competitive advantage is something that your company can definitely create in today’s dynamic and fast moving marketplace of business niches. The core of truly effective strategic planning lies in researching your customers in deep detail and really getting to know them.

Planning 100

Planning Loyalty Research Social Media 100

Buzz Marketing for Technology

NOVEMBER 25, 2008

Marketing is the interface a company builds to interact with the marketplace and the customer base. The marketing group, combined with the sales force, is the point in the company where the market understanding resides.

Advertising Agencies 100

Advertising Agencies Planning Work Management Trigger Marketing 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Mobile it totally optin and you need to start building your mobile optin list now. Think about it marketers have been given this gift of Social Media which is reinventing areas of your company on the fly. Startups like Payvment , and Alvenda will help companies large and small to open up shop in Facebook.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Buzz Marketing for Technology

DECEMBER 7, 2009

So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Product companies will have a strong social approach to product development using Social Media. Why you need to build your Social Capital?

CMO 100

CMO Web 2.0 Digg Social Networks 100

Buzz Marketing for Technology

DECEMBER 7, 2009

So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Product companies will have a strong social approach to product development using Social Media. Why you need to build your Social Capital?

CMO 100

CMO Web 2.0 Digg Social Networks 100

Buzz Marketing for Technology

OCTOBER 13, 2008

Inside a company, same rules apply. The power users will be unusually good at building their Connectbeam Social Profiles with key words, along the lines of search engine optimization techniques. Build a good-sized social network base. How to build out a good-sized social network? Profiles are a basis for being found (e.g.

Enterprise Management 100

Enterprise Management Wiki Web 2.0 Social Networks 100

Buzz Marketing for Technology

JULY 22, 2008

POLL INSTANT SURVEY >> My company provides sexual-harassment prevention training: Periodically. Search for business contacts: First Name : Last Name : Company Name : PREMIUM SEARCH Search by job title, geography and build a list of executive contacts. Current Issue. Risk-Free Issues. Subscribe Now. Technology. Innovation.

Google 100

Google Training Customer Surveys Contacts 100

Buzz Marketing for Technology

OCTOBER 19, 2011

I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. 3) Leverage your community – Whether you build your own or rent one from a provider like LinkedIn Groups, a community is a great place to promote a new solution to your existing customers.

Social Media 100

Social Media Social Marketing Media Word of Mouth 100

Buzz Marketing for Technology

DECEMBER 11, 2008

Build a Powerful Brand to Achieve Career Success (due out with Kaplan in April 09). Build a Powerful Brand to Achieve Career Success (Kaplan, April 2009)." Presently, Dan is a Social Media Specialist at EMC Corporation, which is one of the leading technology companies in the world. Or maybe some combination of all of the above.

Personalization 100

Personalization Brand Identity Branding Lead Scoring 100

Buzz Marketing for Technology

JUNE 8, 2011

What if there was a way to build the ideal customer persona by using social data? Plus I can plug all that digital data into an engine like we have here at Networked Insights to find out what topics are trending with those audiences, what words do they use when talking about companies in our space, what new places are they going online.

Buyer Personas 100

Buyer Personas Advertising Agencies Paid Search Agency RSS 100

Buzz Marketing for Technology

APRIL 8, 2010

4) Respond like a person, not a company – try to resist the urge to automate the responses. Some companies are telling me their volume of social media mentions are getting to high and they are considering automating a response to a Twitter DM. A good response is one that comes from an individual not a company. Tweet This!

Advertising Channels 100

Advertising Channels Digg Paid Search Agency Social Media 100

Buzz Marketing for Technology

FEBRUARY 16, 2010

Building a solid content creation engine is critical to B2B marketers today. Sure anyone can take out an ad in a major publication but his point is more about the sustained effort over time to create a brand using advertising hasn’t worked for years and is just too expensive and too inefficient to build a brand.

B2B Marketing 100

B2B Marketing Media B2B Digg 100

Buzz Marketing for Technology

MARCH 16, 2009

The interactions people may have with your brand will be limited to the people they interact with from your company. Yet many companies limit the use of Social Media at work which I think is very short sighted. "Of Building and allowing personal brands to flourish is important to having a strong Social Brand.

Social Networks 100

Social Networks Rules Personalization Brand Identity 100

Buzz Marketing for Technology

FEBRUARY 2, 2011

I know for my own team we are building things we never did before like: iPhone aps, iPad aps, Android aps, as well as implementing various SaaS applications like Salesforce.com and WebTrends, and marketing automation applications like Aprimo but what is odd is that we have never had to talk with the CIO. No related posts.

Advertising Agencies 100

Advertising Agencies CMO Salesforce.com Paid Search Agency 100

Buzz Marketing for Technology

AUGUST 1, 2008

Online Communities Build, manage and measure your community successfully. Re: Building the Business Case for Enterprise 2.0. Re: Building the Business Case for Enterprise 2.0. How are companies using online communities in conjunction with their overall SEO strategy? Welcome, Guest. Username: Password: (?). Remember Me.

Communities 100

Communities Enterprise Management Work Management Business 100

Buzz Marketing for Technology

JANUARY 11, 2011

One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos. And you would be surprised what I hear.

Optimization 100

Optimization Banner Ads SEO Banners 100

Buzz Marketing for Technology

JUNE 4, 2009

In fact quite the opposite was true – banks ended up building more physical locations and support both channels! Progressive companies are learning to integrate social interaction technologies to monitor brands today in real-time. Channels yield choices!

Twitter 100

Twitter Contacts Advertising Channels SMS 100

Buzz Marketing for Technology

APRIL 10, 2013

The IT people build the site a certain way because it’s simple and robust makes perfect sense in terms of data flow. Then show how much more money the company could be making if you could get hard data on exactly what’s working and what’s not working. What if that isn’t so? What if we’ve been dead wrong all this time?).

Peer-to-peer 100

Peer-to-peer eCommerce Cross-Selling Conversion Rate 100

Buzz Marketing for Technology

JUNE 27, 2008

A great way to counter this is to build scenarios where the learner uses the information. Using scenarios to share the information is an effective and engaging way to build your courses. However, if you decide to build these sorts of scenarios, you need to have the right types of images. In fact, it’s the future.

Work Management 100

Work Management Budget Programs Enterprise Management Template 100

Buzz Marketing for Technology

JUNE 27, 2008

Unless they are seeking to empower themselves and build their own lives, rather than seeing themselves as helpless before the whims of those with power and control. (my I think were operating from old knowledge and learning paradigms that developed in an industrial age when companies owned the means of production. to create change.

Web 2.0 100

Web 2.0 Training Work Management Wiki 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 They are the nexus of a digital marketing company mixed with a technology firm that does Microsoft CRM, Business Intelligence and Analytics to provide creative solutions for brand perception and instantiation.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Buzz Marketing for Technology

NOVEMBER 9, 2011

All of that is a good start, but the results you need to justify your efforts will come by taking a holistic company approach. Build your brand with the power of their voice. Results : 500,000 viral updates on company products. Here are some real-life examples and I am sure you can find others when you start thinking this way.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Buzz Marketing for Technology

MAY 5, 2009

Silicon Valley is built on the rubble of other people’s failure – big companies grow and have their day then collapse and restart. Take Virtual worlds – ex Habitat vs Second Life – took 35 or more companies that tried virtual world between when habitat started and second life started to make it work. Do not fear change embrace change.

Distribution 100

Distribution Tagging Planning Facebook 100

Buzz Marketing for Technology

SEPTEMBER 8, 2010

The problem is, most B2B companies don’t have a strong why. Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out. Simon’s approach to messaging is very unique in the sense that – All organizations function on 3 levels. What you do, How you do it and Why you do it. Tweet This!

B2B Marketing 100

B2B Marketing Peer-to-peer B2B Demand Generation Agencies 100

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos. Send this page to Print Friendly. Email this to a friend?

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Buzz Marketing for Technology

JULY 14, 2008

Company Profile. You cant expect people to adopt new practices without building new skills. This source of influence is about helping people build their abilities. Actively build your social networks so you can tap into them when needed. Consulting Services. Keynote Speaking. Workshops & Seminars. Whitepapers. Contact us.

Work Management 100

Work Management Peer-to-peer Skype Digg 100

Buzz Marketing for Technology

JUNE 25, 2008

From building business to getting a straight answer, social networking sites offer up a wide-ranging community. For instance, they let participants build profiles and create personal networks by linking to other users. Friese found LinkedIn helped her get in the doors of companies she wanted to participate in TalentEgg. ?I

Small Business Marketing 100

Small Business Marketing Ning Business Classified Ads 100

Buzz Marketing for Technology

JULY 24, 2008

However, few companies have taken the time to equip employees with the appropriate tools and techniques to support their personal-knowledge and information-management needs. t know what they know, how can a company capture, harness and exploit this knowledge? Your say: Personal knowledge management. our people are our greatest asset?,

Enterprise Management 100

Enterprise Management Work Management Marketing Management Personalization 100

Buzz Marketing for Technology

JULY 9, 2008

are best suited to small and medium sized companies because of cost as long as the technology is "simple" (I think the term "user-friendly" is more suitable as simple is not necessarily simpler for the user to use). and community building. Another article indicates that Web 2.0 A contributer to the FT article noted "the Web 2.0

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Opinions 100

Buzz Marketing for Technology

MARCH 17, 2009

This book is in collaboration with long time friend Rich Krueger who is the CEO of AboutFaceDigital - an agency devoted to helping companies setup and optimize their marketing efforts on Facebook. With Facebook Fan pages you can build your own website on the Facebook "Platform". Something they call - Facebook Marketing Optimization.

Facebook 100

Facebook Marketing Websites Paid Search Agency Social Networks 100

Buzz Marketing for Technology

JUNE 27, 2008

Take my 20 best people, and virtually overnight, Microsoft becomes a mediocre company." This quote from company Chairman Bill Gates epitomizes the importance of maintaining high-performing talent in todays knowledge-based organizations. Taking the Talent Pulse: What Drives High Potentials? Underutilization frustrates them.

Fulfillment 100

Fulfillment Copyright Knowledge Base Differentiation 100