B2B Marketing Traction

MAY 23, 2013

” It’s a crying shame, because today it’s easier to build a following of qualified prospects and referral sources through social media. Social media can help tech companies cross that chasm. One of my initial questions to clients is, “What audiences do you have right now for marketing and promotion?”

Social Media 100

Social Media Cross-Selling Media Gartner 100

B2B Marketing Traction

APRIL 16, 2012

Can you read the company name or other words on the logo? Do you plan to have your logo on a building sign? Some companies are crowdsourcing logos and other designs through social media. Your company. Last but not least, does your new logo reflect your company? Yes, there is a good chance your logo will be faxed.

Trade Show 100

Trade Show Social Media Ideal Customer Profiles Planning 100

B2B Marketing Traction

AUGUST 29, 2011

companies hoarding cash (as of the end of 2010, $853 billion), I was inspired to post about it. companies, what do you say? I read a great HBR blog post by Stephen Wunker, Five Rules for Innovating in a Shaky Economy. Wunker wrote about Rule #2. ” So, U.S.

Buy 100

Buy B2B Marketing B2B Television marketing 100

B2B Marketing Traction

FEBRUARY 28, 2012

Business owners want to see a return on their investment, and many don’t understand what’s involved in planning, implementing and maintaining a Facebook company presence. At the least, your presence on Facebook can help you build your brand and create awareness of your company. Create brand awareness?

Facebook 100

Facebook Spending B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 28, 2014

Mature with larger companies acquiring smaller businesses? Build keyword intelligence for Search Engine Optimization (SEO). We’ve worked with hundreds of companies to do the research and analysis, provide new marketing insights and written plans that become our clients’ marketing road maps to more growth and success.

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

FEBRUARY 15, 2013

It’s sad for the marketer who doesn’t have enough customers and connections to build a social network organically like I did. It’s sad for someone who has to follow and not lead. Despite all the sadness around these types of lowly copycats, it does happen and there are things you can do about it.

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100

B2B Marketing Traction

MARCH 20, 2015

Build it and they will come! With a written marketing plan you can make sure that everyone in your company is on the same page. Too many business people jump right into tactics when it comes to marketing. They think that all they need to do is get the word out about a product or service and people will buy.

Analysis 100

Analysis Tactics B2B Marketing Planning 100

B2B Marketing Traction

MAY 3, 2011

You build suspense and get the right people’s attention from your social media “platform” before you launch. You tweet relevant article links, you comment on blogs, you provide your opinion on happenings in the industry.

Social Networks 100

Social Networks Planning Product Social Media 100

B2B Marketing Traction

APRIL 23, 2015

Use a utility that builds a mobile version of your site. This solution is probably best for consumer companies with huge budgets. But, for the most part, a template update on WordPress is a matter of changing the template and checking all pages and features to make sure that everything works and displays properly.

Google 100

Google Mobile Advertising Budget Programs Mobile Marketing 100

B2B Marketing Traction

NOVEMBER 12, 2010

” A customer touch point analysis allows you to scrutinize all the points at which your company touches customers and assess how you perform on each touch point. It’s an exercise that any company can and should do, with the goal of improving the customer experience. “What’s that?”

Service 100

Service Analysis Class Education 100

B2B Marketing Traction

NOVEMBER 18, 2015

Photos and images of work activity, products being developed or used, fun events and stories about people or about your company – it’s all good on Instagram. So, it takes more time to post on Instagram, and it takes time to build a following. It’s not just about pinning your product.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

FEBRUARY 6, 2012

Include a picture of your building and a map. Show who runs the company and tell their stories. Your company history doesn’t include information about the last five years. List your address, if not at the bottom of every page, on the Contact page. Your website has no photos or bios of your employees.

Marketing Websites 100

Marketing Websites Copyright B2B CAN-SPAM 100

B2B Marketing Traction

MAY 31, 2012

According to analyst Jeff Ernst at Forrester Research , in order to break through and dominate your industry, you need to position your company as a thought leader. And, social media is making it easier for us to build and grow a thought leadership platform. Rather, B2B marketers need to take a stand to stand out.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership B2B Marketing B2B 100

B2B Marketing Traction

APRIL 13, 2015

I think that this is because eNewsletters have existed for so long, backed by email utility companies that have trained marketers on how to use them and measure results. Build your pipeline and offer in-person events mid- or bottom-of-the-funnel. But think about it. In-person is the number 1 most effective B2B marketing tactic.

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

B2B Marketing Traction

NOVEMBER 18, 2011

Do a build-up. I suggest that what applied to tech companies back in the nineties (the buyers are in control; sell by peer referrals), is true for most industries now because of the disruptive technology of searching and buying online. Engage them. Be interesting. Be strategic.

Social Media 100

Social Media Peer-to-peer Media Cross-Selling 100

B2B Marketing Traction

NOVEMBER 20, 2009

This year I was introduced to a great resource: Mark Lefko of The Lefko Group , a corporate retreat and facilitation company, offers a free eBook on a topic that he has a passion for: the value-based organization. They buy because of the stories and experiences of the people and the company that offer the products and services.

Planning 100

Planning Advertising Agencies CMO Paid Search Agency 100

B2B Marketing Traction

MAY 6, 2009

Once you’re in growth mode, we also provide services to help you build marketing infrastructure and hire the right marketing people as your company grows. Strategic marketing consulting, implementation, and results measurement services for (B2B) technology, manufacturing and green companies. CMO for Hire Services.

Planning 100

Planning Work Management Marketing Management CMO 100

B2B Marketing Traction

FEBRUARY 23, 2015

Provide news about your company and employees? Build a relationship with your customers? You can achieve many different objectives with an email newsletter. Educate your customers about your products and services? Add value for your readers by providing business how-to’s? Know how your audience reads email.

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

FEBRUARY 5, 2016

Do we need to generate new leads, create awareness, better support existing customers, build a user community? Year ago, a client firm – an IT services company – insisted on including Macromedia Flash in their web site update. What are the critical success factors, and how will we measure them?

Planning 100

Planning Work Management Budget Programs Marketing Management 100

B2B Marketing Traction

OCTOBER 25, 2012

Relationship-Building. We provide outsource marketing services for growing companies. Great at training and explaining your area of expertise in interesting ways? By all means go out and do some public speaking. You are an instant expert when you speak to an audience. Then they can outsource or delegate the rest.

Work Management 100

Work Management Marketing Management Planning Trade Show 100

B2B Marketing Traction

FEBRUARY 17, 2015

Now if you are working on a WordPress website update with internal staff in your company, just translate my mention of “the client” below as your internal client in your company. This might be a new division or a department that needs a website upgrade. Approve the web site update plan and template.

Marketing Websites 100

Marketing Websites Work Management Marketing Management Template 100

B2B Marketing Traction

MAY 18, 2011

” The lighting company might also provide information on its recommended 7-step process for planning a lighting upgrade – the “What?” ” But the lighting installer does not share how it installs and wires the system – that is what they are paid to do.

B2B Marketing 100

B2B Marketing Online Marketing High Quality Lead Planning 100

B2B Marketing Traction

JANUARY 27, 2011

Fortunately for our company, he was also good at building relationships with clients and delivering results. When I was Director of Marketing in the software industry, I worked with an ad agency guy who just plain made you feel good to be a client of his. He was a master at the pitch, and we felt great working with him.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Proposals PR 100

B2B Marketing Traction

AUGUST 11, 2011

According to Daniel Feiman, Strategic Planning/Financial Consultant and Managing Director of the consulting firm Build it Backwards , a great book on this topic is Value Merchants: Demonstrating and Documenting Superior Value in Business Markets by James C. Anderson, Nirmalya Kumar, and James A. How do you price your products?

Pricing 100

Pricing Price Elasticity Work Management 100

B2B Marketing Traction

JANUARY 19, 2010

Part 1 : Identify where and in what format(s) your prospects like to get information, then build outstanding and valuable content in those places and formats to attract your prospects. It doesn’t waste time and money trying to reach people and companies that are not interested in buying.

Inbound Marketing 100

Inbound Marketing B2B Marketing B2B Paid Search Agency 100

B2B Marketing Traction

JANUARY 10, 2010

To store the renewable energy we need we’d have to build one solar thermal system every second for 50 years. The risks for the venture capitalists and regulated energy companies are too high to support needed levels of innovation. The best renewable source of energy is solar, but it’s expensive.

Planning 100

Planning Paid Search Agency Marketing & Strategy Distribution 100

B2B Marketing Traction

APRIL 9, 2013

I like the “hub and spoke” system (see the image above) which I believe was introduced by the founders of Hubspot , a marketing automation software company. With LinkedIn you can build your personal profile and begin connecting with colleagues. Have a strategic vision of how social media fits into marketing as a whole.

Social Media 100

Social Media Social Marketing B2B Marketing Practices 100

B2B Marketing Traction

NOVEMBER 23, 2011

Social media marketing has led to the demise of traditional madmen (read my previous posts about this, From Subliminal Madmen to Lead Nurturers and Bye, Bye, Madmen; Hello, Lead Nurturers! )- we no longer need so many crafty creatives designing messages in their ivory towers and charging companies big bucks for their work.

B2B Marketing 100

B2B Marketing Trends Paid Search Agency Advertising Agencies 100