Anything Goes Marketing

JUNE 29, 2009

For B2B companies, have communications sent from sales reps or Account Managers if a relationship has been established. Yes this method requires additional effort and yes it does mean that your data needs to be in order for it to work but it’s a proven method that brings your company closer to your prospects and customers.

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

DECEMBER 21, 2008

Add a link to your company's Twitter account to all mass email communications. Quick note here: I already assumed that your company created a Twitter account. Link to a form landing page from your company Twitter account. That's the stuff that builds social media loyalty and grows and nurtures your community.

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

MARCH 24, 2007

I want to test out your product so I can evaluate it myself before I have a salesperson call me or before I invest anymore time in your company! Thought Leaders Need to Keep Thinking There are different ways that you can interact with prospects on the web but it's time that companies start to smarten up. Call it web 2.0

Microsite 100

Microsite Product B2B Thought Leadership Web 2.0 100

Anything Goes Marketing

MAY 24, 2006

They want to get to know your company and not your marketing fluff and "salesy spin". Yet, a recent article on emarketer claims " Executives at top companies are slow to come to grips with recognizing [blogs'] importance in building a dialogue with customers and other stakeholders." Lets go people - get with it.

Emarketing 100

Emarketing Tagging Traffic Business Blogging 100

Anything Goes Marketing

JANUARY 26, 2010

I have the pleasure of welcoming a new bunch of Eloqua team members who we start off with a boot camp here in Toronto so they get to know each other and the rest of the company. You’ve started to build your marketing database through your different marketing channels.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Email Marketing Automation 100

Anything Goes Marketing

APRIL 5, 2009

After reading Ed Henrich’s excellent article on ClickZ Top 10 Triggered E-mail Programs to Build Relevance , I wanted to take a more B2B slant on it but as you’ll see, many of the triggered email programs apply to both B2B and B2C. This was an idea I brought up to my own company but it took Ed Henrich to remind me about it.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

FEBRUARY 12, 2007

Guess who is building their house list and look at how easy it is! Any company can make a blog like this. Think about what you are trying to convey with your brand and use a blog to build on that. PPS - Do you have any other blogs that stick out that other companies have done that you really liked? It's simple.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Microsite Paid Search Agency 100

Anything Goes Marketing

OCTOBER 3, 2006

The main purpose of paid search is to get the basic info and to get opt-in so that you can market to them in the future and find out if your company and the prospect are a good fit. Start small and build your way up. As Chris says, don't use this as an "opportunity to propose marriage to prospective customers".

Paid Search Agency 100

Paid Search Agency Lead Generation Generation Leads 100

Anything Goes Marketing

OCTOBER 27, 2007

NBC has created an entire online campaign to build on the theme of the actual episodes. Think about ways that you can harness this passion so it's not just your company evangelists who are spreading the word about the great things that you do but it's your customers doing this for you. This includes all of the web 2.0

Viral Marketing 100

Viral Marketing Web 2.0 Banner Ads Banners 100

Anything Goes Marketing

JULY 27, 2006

While knowing what products and services you offer is important, it's even more significant that customers and prospects know what the business challenge is that is affecting them that would cause them to consider your company. What they don't want to hear is "Call us now for a quote on how we can help you fix your CRM".

Newsletter 100

Newsletter Lead Nurturing Leads Lead 100

Anything Goes Marketing

FEBRUARY 18, 2009

Running back : The players running with the ball on the ground are the inside sales/demand generation team (different companies give this group different names). More touchdowns usually means more wins which leads to more fans and the cycle hopefully continues until you need to build a new stadium with more private boxes.

Lead Management 100

Lead Management Lead Scoring Lead Ranking Work Management 100

Anything Goes Marketing

AUGUST 3, 2009

Many of these may not be worth it to you and your company but they’re good to keep in mind. They’ve leveraged Twitter to show both Twitter and non-Twitter users what people are saying about its company. It also includes links to prominent Eloqua Tweeps that will help build your Twitter brand. This is simple, yet brilliant.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Anything Goes Marketing

JUNE 24, 2007

For example, I work in the online marketing world so clients may ask what is the average open rate for software companies that have revenues over $500 million. You can then move to more of an online community effect where the content is no longer solely dependent on your company.

Communities 100

Communities Traffic Peer-to-peer Effectiveness 100

Anything Goes Marketing

MAY 12, 2007

In addition, you may need to use data from third party sources (such as D&B) to verify how qualified a company is rather then relying on what the web visitor provided.

Lead Qualification 100

Lead Qualification Sales Qualified Leads Webcast Generation 100

Anything Goes Marketing

DECEMBER 3, 2006

In this case, the podcast could involve interviews from multiple people representing different companies There are many other high level goals that you may use podcasts for. Interview a few people in your company regarding a new product that was developed. Some companies post an audio file on their site and call it a Podcast.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Anything Goes Marketing

JULY 4, 2010

This hopefully results in more sales opportunities and closed business for your company and that nice bonus that you deserve. When you have the right data you can laser focus your marketing efforts and achieve a higher response from your marketing campaigns.

Segmentation 100

Segmentation Tips Landing Pages Ideal Customer Profiles 100

Anything Goes Marketing

JANUARY 27, 2008

then the cost to re-build your database. Does your company have a Facebook group? You may find out that there are some diamonds in the rough (as well as some bad apples). Overall, it's most likely cheaper to give away some IJunk (I use that word to summarize IPods, IPhones, ITouches etc.)

Tips 100

Tips Bulldog Solutions Lead Qualification Newsletter 100

Anything Goes Marketing

NOVEMBER 29, 2006

It's companies like IBM that see this vision and are using this technology to their advantage.

Paid Search Agency 100

Paid Search Agency Opt-out SMS Opt-in 100

Anything Goes Marketing

JANUARY 16, 2007

A blog is like a company in many ways. For a company, these are the early adopters or your first few customers. You can compare this to how a company treats its customers. Does the company take the customers for granted and just focus on new business (or more web traffic in a blog's case)? I digress.

Loyalty 100

Loyalty Traffic Web 2.0 Blogger 100

Anything Goes Marketing

FEBRUARY 21, 2009

Insert company logo here] Thanks for registering. Insert company logo here] Dear FirstName, Thanks for registering to receive [insert name of resource] from CompanyX. A great way to keep a new subscriber informed about your company is to move them into a nurturing program typically called a " welcome program " for new subscribers.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100