Communities and Product - B2B Marketing Zone

Put B2B Content in Context Across the Customer Lifecycle

Marketing Interactions

FEBRUARY 17, 2020

Let’s look at how shifts in context build the story of change for your buyers. Future vision – content that builds off the vision marketing helped establish – continuity content that reinforces the value they’ll realize with the problem solved. Mitigating risk. Gaining consensus. Customers: Implementation. Driving adoption.

Work Management

Work Management Marketing Management B2B Thought Leadership B2B

The Relevance Maturity Matrix Helps B2B Marketers Close the Gap

Marketing Interactions

SEPTEMBER 30, 2018

These two quadrants are based on an inside-out approach that puts the company and its products first. An example could be a report created to speak to challenges faced by a target audience and shared with that target audience while at the same time sending out product-focused promotions to the entire database.

Relevance

Relevance B2B Marketing B2B Broadcasting

B2B Marketing Zone

Marketing Interactions

Put B2B Content in Context Across the Customer Lifecycle

The Relevance Maturity Matrix Helps B2B Marketers Close the Gap

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