KoMarketing Associates

FEBRUARY 20, 2014

This keeps their small business services top-of-mind and shows that they believe small businesses are a crucial part of a community. Communicating Professionalism and Trust. Trust is another strong emotion that feeds into B2B marketing. An individual must trust the business they are deciding to use at their own company.

B2B Marketing 120

B2B Marketing Work Management B2B Optimization 120

KoMarketing Associates

DECEMBER 1, 2015

More about this challenge: It’s been reported that more than 70 percent of B2B buyers watch video product demonstrations before making a purchase. Additionally, four times as many online users would rather learn about products via video instead of text. Developing a Voice in a Community. Integrating Video into Our Work.

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

KoMarketing Associates

MARCH 30, 2017

The goal of social media marketing is to build relationships and connections with target audiences, that lead to improvements marketing performance (such as brand awareness, website traffic, leads, etc), in defined social media platforms. Determine key communities and platforms. Common Challenges of Social Media Marketing.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

FEBRUARY 9, 2016

It supports larger brand-building strategies. It’s an asset in PR kits developed to promote new product launches. It’s a way to reward high-value customers in a feature highly visible to the business community. DEWALT: Together We Build. New Product Introduction. Feels genuine and authentic.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

KoMarketing Associates

FEBRUARY 24, 2015

A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. Google Product Listings. There are two key requirements for Google Product Listings. Video assets such as executive interviews and product demonstrations.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

JANUARY 12, 2016

ONE: Don’t Build Without A Brand Backstory. After a software release, product launch, or marketing promotion goes unnoticed, the sentiment around the office may be disastrous. Backstory is part of a strategy to build believability and depth between customers or prospects and our brands, in all the places and ways we connect with them.

Planning 120

Planning Paid Search Agency Multi-Channel Marketing & Strategy 120

KoMarketing Associates

JULY 1, 2014

In addition to healthy dose of Matt Cutts (Head of Google’s Webspam Team), these videos cover common questions, link building tactics, and the impact of link building schemes and questionable behavior. Common B2B Link Building Questions. What Are Some Effective Techniques For Building Links? What About Advertorials?

Link Building 120

Link Building Paid Content Google Advertorials 120

KoMarketing Associates

JANUARY 6, 2015

Existing performance metrics evaluation (based on trust and viability). B2B Content Marketing Survey via IDG Enterprise / B2B Technology Marketing Community on LinkedIn. How are you going to build your presence for a spectrum of business-related keyword phrases and themes? Basic keyword research review. Competitive assessment.

Enterprise Management 120

Enterprise Management Work Management CMS Development Marketing Management 120

KoMarketing Associates

SEPTEMBER 14, 2013

Naturally, B2B marketers are looking at more ways to capitalize on the sales opportunities found online and look at e-commerce as an opportunity to build the sales and revenue funnel. To add injury to insult, they had 20 other products to bring online, not to mention to release internationally. The short answer is: critically!

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

NOVEMBER 13, 2018

Our job is to continue building out solid programs and figuring out ways to drive leads/sales. However, it’s our job to continue educating those around us and continue growing the knowledge of the marketing community. Look, we know we need content to reach our customers but we also need trust to sell our products.

B2B Marketing 120

B2B Marketing Paid Search Agency Content Marketing Planning 120

KoMarketing Associates

AUGUST 31, 2017

Community building. Your ability to build trusting relationships online (which I like to call, “the art of digital relationship building”). Depending on the products and services offered, B2C sales cycles have a reputation of being shorter than B2B sales cycles. Influencer engagement. Organic ranking (SEO).

B2B Marketing 149

B2B Marketing Top of Funnel B2B Sales Cycle 149

KoMarketing Associates

JULY 18, 2019

So we can trust and control our data. Community notes. Online communities are a great place to both get ideas and to distribute the content you create. Tap into online communities, people, forums, social media to see what people are ACTUALLY talking about + interested in. @TheCoolestCool #mozcon. danaditomaso #MozCon.

SERP 28

SERP Paid Search Agency Lead Scoring Lead Ranking 28