Remove build guerilla trust
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Nothing Working For Your Business? Your Company Is Going Through an Existential Crisis. Here’s How to Shake it Off.

Convert

And may just have been the most well-executed example of guerilla marketing we’ve ever seen. That time Coca Cola was so shaken by rogue Pepsi gobbling up market share that it decided to launch a product similar in taste and sugary appeal to its nemesis, Pepsi, while relegating the classic coke to the corner. It never was.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

With so many shifts in communications platforms and disruption in the economy, politics and social justice, communicators will be calling on their GUT to direct their counsel. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

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How to Save the World

Buzz Marketing for Technology

fluency -- our ability to function socially in the modern complex world, to be of use socially to others in our communities. This could show what people value in others in their networks/communities, and what they offer, and how that effects both their popularity and the strength of the community as a whole. What You Can Do.

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Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

trust your instincts. < Its useful to observe not only your companys clients but your competitors companys clients as well, so you can see what your products and services relative strengths and weaknesses are and how they can be exploited. Personal Productivity. MADE IN CANADA. Customer Anthropology: The Art of Observation.

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Personal Knowledge Management - Pollard

Buzz Marketing for Technology

trust your instincts. < If she had more time, she said, she would be spending it out at clients building relationships, not at her PC looking for knowledge. Its stuff like this IM that really makes you guys valuable, not those giant repositories you build." Personal Productivity Improvement =. November 2005.

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How to Save the World - PKM An Update

Buzz Marketing for Technology

trust your instincts. < If she had more time, she said, she would be spending it out at clients building relationships, not at her PC looking for knowledge. Its stuff like this IM that really makes you guys valuable, not those giant repositories you build." Personal Productivity Improvement =. November 2005.

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Confessions of a CKO: What I Should Have Done

Buzz Marketing for Technology

trust your instincts. < content management, with simple, intuitive tools, personalized processes and one-on-one personal effectiveness training taking over in priority from complex, one-size-fits-all intranet tools, portals, productivity software, and undifferentiated training. MADE IN CANADA.