Lenny's Newsletter

SEPTEMBER 5, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. 👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Art by Natalie Harney. Let’s jump right into it. That’s why they work.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Martech

OCTOBER 23, 2023

Embrace a long-term perspective A market downturn is a momentary glitch in an otherwise long game of building brand equity and trust. Test different products or lines within the brand and play with offers or incentives to help find your audience and gauge their willingness to spend. Here’s how.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Brand Identity Branding 120

Seismic

MARCH 11, 2021

This year’s event is the first time that Shift has gone digital and is open to the entire enablement community. Seismic Digital Shift is an event where attendees can learn from and be inspired by industry experts who are leading the way in creating personalized customer experiences that build trust and relationships at scale.

CPO 52

CPO Co-Registration Thought Leadership Storytelling 52

Buffer

NOVEMBER 30, 2020

What started as a landing page to gauge interest, and then a very basic product that I worked on alone, has become so much more. Thankfully, these steps and a healthy dose of luck resulted in some strong initial traction for the product. As an engineer, it’s easy to keep building, adding more features.

Ad Building 77

Ad Building Work Management Paid Search Agency Transparency 77

Webbiquity

JUNE 6, 2011

It takes a community to build a community. So much of building a community requires understanding people and engaging with them. Perhaps our focus should be to gain credibility and trust — then work to build an enduring, meaningful relationship. Now you may wonder, “ How do we build a community?

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100