Hinge Marketing

JANUARY 9, 2020

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. This is where co-branding, especially co-branding with research, can launch your content to new heights of readership and engagement. Source: Red Bull Stratos.

Research 118

Research Co-Registration Brand Identity Branding 118

BDB

JANUARY 12, 2024

Hybrid events also enable B2B marketers to explore different types of content and gather real-time feedback. Which products are most valuable? By including experts from across the globe, B2B nutrition marketers have a bigger pool of promising contacts to collaborate with, which can later inform product development. What works?

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

Unbounce

MARCH 2, 2020

This means that SaaS pages are less likely to convert than the majority of other industry landing pages covered in their in-depth research—including ecommerce and education pages. It can also be complicated to explain in simple terms what your software does, who it’s for, and what all the different features do that make it special.

Landing Pages 145

Landing Pages Top of Funnel Work Management Sample 145

ConvertKit

JANUARY 17, 2020

Sure, webinars are a tried and true marketing strategy for educating your audience, creating a personal connection, and promoting your products and services without feeling icky. A well-crafted landing page can mean the difference between a packed house and an empty room. Make registration a piece of cake.

Landing Pages 52

Landing Pages Webinar Metrics Co-Registration Template 52

The Empathy Marketing Blog

JANUARY 30, 2020

That’s why I interviewed Dave Gerhardt ( @davegerhardt ), VP of Marketing at Drift.com and co-author of the new book Conversational Marketing. I think about walking outside this building: if I called Lyft on my phone, the driver would be there in about one to two minutes, and that’s what we expect from everything.

Conversion 52

Conversion Lead Ranking Lead Scoring Leads 52

Hubspot

JUNE 20, 2018

If you're not working on building your email list already, or you've run out of ideas to do so, here are 29 simple ways to grow that email list. 29 Creative List Building Techniques. A/B test different campaign copy. Host a co-marketing offer with a partner. Using Email. Create remarkable email content.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Markempa

JANUARY 30, 2019

That’s why I interviewed Dave Gerhardt ( @davegerhardt ), VP of Marketing at Drift.com and co-author of the new book Conversational Marketing. I think about walking outside this building: if I called Lyft on my phone, the driver would be there in about one to two minutes, and that’s what we expect from everything.

Conversion 65

Conversion Lead Ranking Lead Scoring Leads 65

Customer Experience Matrix

APRIL 5, 2009

People develop new products because they feel they can offer something existing products do not. In the early stages of an industry, the new products are often similar because several people have independently spotted the same opportunity and built something to tap it. Demand generation systems are in that second stage.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Marketing Insider Group

SEPTEMBER 17, 2020

It’s also possible that some might not even understand if there are differences between the two or if one has value over the other. To help clarify this and guide your decision, we have provided a detailed analysis of the key differences, so you can decide which one works best for your plans. Networking and Community Building.

Webinar Metrics 351

Webinar Metrics Co-Registration Conference User-Generated Content 351

Sword and the Script | B2B

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. There’s no point in building a reputation if the startup is facing an existential threat.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Webinato

SEPTEMBER 9, 2015

In a physical marketing seminar as an example, your goals may be to have 40% of attendants register for your newsletter and say 10% purchase your product or service at the event. Naturally the A2T is different for each individual and you will reach better results the more people you manage to persuade. Look and Feel. Playing movies.

Conversion Rate 40

Conversion Rate Webinar Metrics Conversion Work Management 40

Anything Goes Marketing

DECEMBER 3, 2006

Educate potential buyers in the sales pipeline or existing customers on new offerings Generate new leads via a co-registration process. In this case, the podcast could involve interviews from multiple people representing different companies There are many other high level goals that you may use podcasts for.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Optinmonster

JANUARY 26, 2024

By the end, you’ll understand why you should use webinars for marketing and how to use them effectively to sell products and services. Webinar marketing is a strategy that involves using webinars to promote a product, service, or brand or to establish thought leadership in a particular field. What Are Webinars?

Lead Generation 70

Lead Generation Webinar Metrics Lead Ranking Lead Scoring 70

Optinmonster

APRIL 4, 2024

In marketing, a lead is someone interested in your products or services. Visit your website or product pages. Education and income. Beacon is a user-friendly tool that offers 3 products to help you acquire more customers: Lead Magnet Creator to create ebooks, checklists, or workbooks without hiring an expensive designer.

eCommerce 73

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 73

Scoop.it

AUGUST 18, 2022

Users can land on your website at different stages in their buyer journey — some have already compared your product to competitors, others — don’t even know yet that your tool can solve their challenges. Our main focus here are SaaS businesses that are different from eCommerce or a typical B2B enterprise. Let’s first see how.

Top of Funnel 79

Top of Funnel Enterprise Management Work Management Marketing Management 79

SmartBug Media

APRIL 8, 2019

You’ve proven product-market fit , you have a predictable direct sales pipeline, and your customer success team is growing your existing customers while keeping churn at a minimum. I know them quite well at this point, so I can make some educated guesses as to what will likely go well and what will probably prove to be a challenge.

Advertising Agencies 72

Advertising Agencies Co-Registration Buyer Personas Marketing Management 72

Hubspot

OCTOBER 17, 2018

Growth hacking is the term used to describe experiments and processes aimed at building and maintaining a company’s customer base. Creating educational videos to onboard new users (Wistia). Improving homepage conversions with product messaging (Trello). Creating educational videos to onboard new users (Wistia).

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Hubspot

JULY 18, 2018

Educational. Education is one of the most powerful tools you can use to make change happen. Webinars need to have some type of educational component to it -- whether you're educating your audience about a product, a service, a new piece of content, how to use a tool, and so on. Set a registration goal.

Webinar Metrics 52

Webinar Metrics Paid Content Co-Registration Tips 52

Optinmonster

JANUARY 14, 2024

Moz Pro also offers a robust link analysis tool, Moz Link Explorer, which provides data on backlinks and domain authority, which is crucial for building a strong link profile. Additionally, Moz Pro’s user-friendly interface and educational resources make it accessible for both SEO beginners and experts.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

TrustRadius Marketing

MARCH 29, 2021

CRM and CMS may sound pretty similar, but they’re two distinct types of software that do completely different things. But the first step is learning the differences between CRM and CMS software. Some CRM products are designed with sales end-users in mind. Successful businesses, however, often use both. How user-friendly is it?

CMS Development 52

CMS Development Industry CMS Enterprise Management CRM 52

ANNUITAS

AUGUST 9, 2011

This week we are privileged to interview Adam Blitzer, Co-founder and COO of Pardot, one of the leading providers of cloud-based marketing automation solutions. Adam is responsible for product management, marketing, and operations. Blitzer: The truth of it is, marketing has always existed to support sales.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Co-Registration 100

Optinmonster

JANUARY 14, 2024

Moz Pro also offers a robust link analysis tool, Moz Link Explorer, which provides data on backlinks and domain authority, which is crucial for building a strong link profile. Additionally, Moz Pro’s user-friendly interface and educational resources make it accessible for both SEO beginners and experts.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

BenchmarkONE

NOVEMBER 23, 2018

Once again, this works best with B2C products. A simple post to the webinar registration page works fine. SEMRush builds credibility in the eyes of their prospects that bring in buyers later on, but likely doesn’t generate leads each #semrushchat. It’s not a technique or strategy—it’s a different way to think about selling.

Social Media 76

Social Media Sales Qualified Leads Lead Ranking Lead Scoring 76

Engagio

JUNE 2, 2020

Instead, think of any product or solution making it easier for people to work from home. Making good decisions about accounts is going to be the difference. Some vendors operate data co-ops, which collect data from tens of thousands of high-value analyst sites like Gartner, review sites like G2Crowd, and publications like Forbes.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

NetLine

AUGUST 2, 2023

Before we do, let’s have a quick refresher on what B2B lead generation is and define the different types of sales leads that exist in the B2B world. B2B lead generation is the process of identifying and capturing interest from potential customers in your product or service, with the ultimate goal of converting them into buyers.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

DemandBase

JULY 21, 2020

Instead, think of any product or solution making it easier for people to work from home. Making good decisions about accounts is going to be the difference. Some vendors operate data co-ops, which collect data from tens of thousands of high-value analyst sites like Gartner, review sites like G2Crowd, and publications like Forbes.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Ambal's Amusings

SEPTEMBER 3, 2009

White papers can be really valuable tools to educate your prospects. If you're producing white papers, you're likely offering a fairly complex or expensive product or service. “Don't focus on the company and product features. In doing so, you build trust with your reader and subtly lead them to your door.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

chiefmartech

FEBRUARY 9, 2016

My anticipation is building — I’m eagerly drumming my fingers on my desk as I write this (much to the annoyance of the person sitting next to me). MEMO TO MARKETING TECH VENDORS: The Stackies are a great opportunity for you to share your own stack and show off how your product fits into the broader marketing technology ecosystem.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Paul Gillin

JUNE 24, 2010

With split testing, you can try two different experiments, each targeting a different segment of your customer base. The other provides access to six customer-only educational webcasts during next 12 months for all customers who renew, regardless of timing. However, you don’t necessarily have to test only one variable at a time.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. How has your company’s last AdWords campaign made a positive difference for your customers?

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Hubspot

JANUARY 26, 2012

For instance, HubSpot’s homepage suggests that you start a free, 30-day trial or receive a free product demo. If you are building a personal brand, you will want to spread the word about who you are outside the company. That will help you build authority and credibility among the people you communicate with.

Paid Search Agency 28

Paid Search Agency Email Marketing Top of Funnel Co-Registration 28

Hinge Marketing

JULY 21, 2022

Integrated marketing communications (IMC) combines different marketing techniques and media channels into a single campaign. By pushing messages through the different channels, campaigns are able to reach a target audience that consists of buyers and their influencers. Some require vendors to co-present with their clients.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Adobe Experience Cloud Blog

JANUARY 10, 2018

As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. In B2B, most people are on a journey to get more educated.” There is no better way to educate leads on your value proposition than webinars. Education, tutorials and product demos.

Webinar Metrics 134

Webinar Metrics Paid Content Lead Ranking Lead Scoring 134

Webbiquity

DECEMBER 10, 2019

Your campaign is competing not only with similar vendors but also with the friends, family, co-workers, peers, and favorite news outlets of your target prospects for their attention. Grow registrations for or booth traffic at live events. Build a community. Study the kind of individuals that can use your product.

Planning 240

Planning Social Media Marketing Plans Marketing Budget Creation 240

SnapApp

JUNE 4, 2019

PrimePay ’s Rachel Fausnaught shares why that might be a problem: “Often when a new product or an update comes along, we’re eager to get the word out in as many ways as possible (and that includes webinars). But webinars in the B2B space should absolutely lead with education and not focus on product until a plug at the very end.”.

Webinar Metrics 120

Webinar Metrics Effectiveness Co-Registration B2B 120

Webbiquity

FEBRUARY 23, 2017

Certainly another reason though is the universe of WordPress plugins—helpful add-ons for site management, customization, content development and promotion, email list building, connections to other applications and online services, and much more. Build and publish WordPress forms in just minutes. 4) Monarch. Google Review Count: 195.

CMS Development 239

CMS Development Best Practices Sample Marketing Automation Services 239

Convert

MARCH 14, 2022

Product recommendation conversions over time – If you use product recommendations on your product pages, use this report to unpack just how effectively those recommendations are turning into sales. based on 46 different studies. And with retention, you’re also paying attention to building a community.

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52