Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle. How can you accomplish all that?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Scoop.it

DECEMBER 30, 2021

Sales productivity is a critical element of your company’s performance. Sales team productivity can be defined as a measurement of how well a sales team meets the demands of their customers, achieves their goals, and satisfies their expected outcome from working with the company they have chosen. What is Sales Productivity?

Ideal Customer Profiles 92

Ideal Customer Profiles Top of Funnel Product Lead Ranking 92

Marketing Insider Group

MAY 18, 2020

Thought leadership is a content marketing approach that spotlights expertise to build credibility. And that comes from developing content that answers the questions your audience is asking. Thought leadership content is based on answering questions and providing solutions, it’s not a place to hype your products or services.

Thought Leadership 359

Thought Leadership B2B Thought Leadership Research Practices 359

Zoominfo

MAY 25, 2021

But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Traditionally, software developers and designers worked in their own world, and marketers and sales reps stuck to theirs. The answer has little to do with the technology itself.

Automation 252

Automation Marketing Automation Services Zoominfo Planning 252

Kaon

JULY 20, 2015

Finn: We provide interactive 3D product storytelling applications for sales, marketing and channel partners to use at live events and sales meetings. These are interactive, 3-dimensional product and solution tours. Think about the companies who buy your product. They are very realistic and engaging. This is huge to them.

Product 100

Product Ad Building Buying Cycle Lead Ranking 100

BOP Design

OCTOBER 18, 2022

At Bop Design, our team lives and breathes B2B website design and development on a daily basis. B2B website design refers to building an online platform for a business that sells directly to other businesses. Well, not literally, but definitely figuratively. What is B2B website design? Read more: Is your B2B web design effective?

Design 107

Design Marketing Websites B2B Advertising Agencies 107

The Marketing Blender

APRIL 17, 2024

But industrial product and service companies can ONLY remain competitive through economic ups and downs if they take a big picture view and build a B2B industrial marketing strategy that includes the most effective tactics. Brand building primes your buyers to choose YOU instead of the competition. In one word: SIGNIFICANT.

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

Stevens & Tate

JANUARY 31, 2022

Every consumer will go through different steps of consideration and purchase throughout the life cycle of a brand or service. In the past, the consumer buying cycle was explained by four stages: awareness, interest, evaluation, and purchase. As such, consumer journey mapping is a vital part of your marketing strategy.

Buying Cycle 118

Buying Cycle Touchpoints Custom Publishing Education 118

SmartBug Media

MARCH 14, 2024

Balancing these ideas challenges businesses to create a road map for success—a guide to how they’ll generate interest in their products and services and what support they’ll need to achieve this. A Product Marketing Alliance report found that 61.9 A go-to-market strategy grounds your product launch in reality.

Marketing Analytics Tools 59

Marketing Analytics Tools Enterprise Management Planning Ideal Customer Profiles 59

Martech

AUGUST 10, 2021

As a journalist covering marketing and technology, I often have cause to look up a vendor or product I’ve not heard of before. Understanding different product roles in marketing technology acquisition. There are plenty of different types of product roles out there, and they are certainly confusing at times,” he writes.

Work Management 112

Work Management Marketing Management Marketing Analytics Tools Digital Marketing Funnels 112

Zoominfo

JUNE 28, 2023

It’s the day of a new product launch. Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution. A GTM strategy is needed anytime you bring a product or service to market. How can your product help employees be more productive?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Heinz Marketing

MAY 3, 2023

By Win Salyards , Senior Marketing Consultant at Heinz Marketing Developing an accurate and actionable understanding of the B2B buying committee and the buyer personas that make it can be challenging, especially when your buying cycle is complex. Persona Classifi- What? ” that’s where action comes in.

Buy 96

Buy Buyer Personas Validation Buying Cycle 96

SalesIntel

APRIL 15, 2024

Difference Between B2B and B2C Buyers Journey Before we jump into the stages, let’s discuss the difference between the B2B buyer’s journey and the B2C buyer’s journey. Closing substantial deals with large decision-making teams results in protracted sales cycles. Suppose you run a software development company.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Sword and the Script | B2B

JANUARY 23, 2024

All these years later, a new report by 6sense, penned largely by a former Forrester analyst, has come to the same conclusion: when buyers first contact a seller, they are “69% of the way through a buying cycle.” The report sums it up this way: “Sellers have little influence over” the buying process once they’ve been contacted.

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

Martech

AUGUST 7, 2023

It treated all departed customers the same instead of recognizing important differences among them and crafting programs to speak to those differences. The success metrics are different, too. For a reactivation program , your goal is to get previous customers to come back and buy again.

Budget Programs 94

Budget Programs A/B testing Buying Cycle Email Marketing 94

NuSpark Consulting

APRIL 29, 2017

Roadmap for Developing a Program. Formalizing the process by implementing an official ABM program helps you to make it part of the corporate culture, obtain executive buy-in (and the budget that goes with it) and set performance parameters for its success. 2: Build an Understanding of Need. 3: Develop a Value Proposition.

Account Based Marketing 159

Account Based Marketing Ideal Customer Profiles Budget Programs Enterprise Management 159

KoMarketing Associates

AUGUST 6, 2019

While we all have goals and objectives for lead generation, brand development, and customer experience as examples, the overarching challenge is making the right decisions to achieve them. Your prospect’s buying cycle and buying decisions are situated within a larger context that must be understood in order to motivate his/her buyer behavior.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

Biznology

MAY 4, 2018

As the customer moves through the journey, from touchpoint to touchpoint, they also move through the buying cycle, from Awareness to Consideration, to Preference, to Purchase and hopefully to repeat purchases and Advocacy. Build content from the ground up based on the insight. A word here on content development.

Touchpoints 168

Touchpoints Digital Transformation Buying Cycle Fulfillment 168

Zoominfo

MAY 25, 2021

But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Traditionally, software developers and designers worked in their own world, and marketers and sales reps stuck to theirs. The answer has little to do with the technology itself.

Automation 130

Automation Marketing Automation Services Zoominfo Planning 130

Brandpoint

JULY 1, 2021

The concept of digital transformation is going to mean different things to different organizations, so a uniform definition is a bit elusive. Develop customer personas and base messaging around these ideal customer profiles, or ICPs. What stage of the buying cycle does this fit into? What Is Digital Transformation?

Digital Transformation 169

Digital Transformation Ideal Customer Profiles Paid Search Agency Planning 169

Lattice

MAY 24, 2016

The B2B world is moving fast towards Account-Based Marketing, Account-Based Sales Development…well “Account-Based Everything.” Given that just 1% of leads turn into revenue , it’s no surprise that sales and marketing are looking for different approaches to success. Figure 1: Create models for different target markets.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Martech

SEPTEMBER 16, 2022

Content marketing is a marketing approach or discipline that relies on developing various content types and assets focused on getting people to act (e.g., The consumer buying cycle is an increasingly self-serve process scattered across multiple touchpoints. webpages, blog posts, e-commerce product pages, etc.).

Digital Asset Management 134

Digital Asset Management Paid Content Work Management Marketing Management 134

Madison Logic

FEBRUARY 7, 2024

At a time marked by an uncertain economic climate, evolving buyer behaviors, and significant technological developments, you need to make changes and improvements to your business approach to yield higher gains. The same mindset can be applied to your 2024 marketing strategy.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Madison Logic

OCTOBER 18, 2023

In most cases, brand-building efforts typically lose out to demand as marketers focus on short-term initiatives to fill the sales pipeline and generate revenue. When in the buying cycle, 41% of buyers report spending four or more hours per week educating themselves about specific vendor products or solutions.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Salesforce Marketing Cloud

NOVEMBER 9, 2021

While capturing the attention of the C-suite is a positive development, it’s not enough to ensure the success of your ecommerce strategy. How frequently do customers order products? Keep in mind that only 15% of B2B buyers want to speak to a salesperson when repurchasing the same product or service. The result?

eCommerce 97

eCommerce Buy Marketing & Strategy B2B 97

Oktopost

JANUARY 5, 2021

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. Developing Your Buyer Personas. That’s Product Marketing 101.

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

Martech

MARCH 18, 2022

Why brands must embrace responsible marketing practices : Responsible marketing practices are necessary to build customer trust and ensure long-term success. How to build a successful RevOps team : Sustained revenue growth is built on optimized RevOps teams and strategies. Different marketing perspectives on the data challenge.

Conference 123

Conference CMS Development Digital Asset Management Marketing Automation Services 123

Conversica

JULY 4, 2022

A company that is more highly engaged with your content is likely further into the buying cycle than one that only has one or two stakeholders interacting with your brand. These messages will contain product videos, slide presentations, and customer testimonials. ABM and ABS have a common goal: revenue! How do I get started?”

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Work Management Planning 52

Inbox Insight

OCTOBER 27, 2023

This data is based on behavioral signals that indicate a person’s interest in a specific topic, product, or service. Intent data classification and collection strategies To unlock the full potential of buyer intent data, it’s essential to understand its different types and sources.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Sprout Social

JANUARY 3, 2022

This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. Most brands develop many personas to stand in for the various people who participate in the buying cycle for their particular product or service.

Buyer Personas 140

Buyer Personas Social Media Media Ideal Customer Profiles 140

KoMarketing Associates

JULY 12, 2018

Maybe it’s easy to believe, but B2B marketing is easier for different types of products. Some make creative or interesting marketing campaigns manageable, while other industries and products are almost impossible to advertise. This can be for a variety of factors: niche, the product itself, or how the products are used.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

Martech

MARCH 18, 2022

Why brands must embrace responsible marketing practices : Responsible marketing practices are necessary to build customer trust and ensure long-term success. How to build a successful RevOps team : Sustained revenue growth is built on optimized RevOps teams and strategies. Different marketing perspectives on the data challenge.

Conference 110

Conference CMS Development Digital Asset Management Marketing Automation Services 110

Adobe Experience Cloud Blog

OCTOBER 8, 2020

Companies and decision-makers are taking more time to analyse and compare different vendors, so technology companies need to expose as much content as possible that will allow buyers to make their choice. A first strategy consists of analysing your content production. How often do you publish new content ?

Marketing Automation Services 129

Marketing Automation Services Multi-Touch Attribution Marketing Automation Relevance 129

Onalytica B2B

OCTOBER 30, 2018

Bio: Rob is the CEO and Editor-in-Chief of content development firm RSL Media, specializing in helping enterprise companies achieve their revenue goals through exceptional buyer-aligned content programs targeting small and midsize businesses (SMBs). We have been doing content marketing projects for many different big brands.

SMB 157

SMB Small Business Marketing Custom Publishing CPA 157

B2B Marketing Traction

MARCH 12, 2010

One marketing tool to use in determining which marketing strategies and inbound marketing tactics will be most effective in B2B marketing planning is your product or service lifecycle stage. Over the lifetime of a product or service, you go through different stages of introduction, growth, maturity, and decline.

Inbound Marketing 100

Inbound Marketing Marketing Budget B2B Marketing Product 100

Customer Experience Matrix

NOVEMBER 6, 2017

Here’s a quick look at two products that tackle different parts of the attribution problem: content measurement and advertising measurement. Its specialty is measuring the impact of marketing content on long B2B sales cycles. When possible, it builds a unified picture of each visitor across devices and channels.

Marketing AI 120

Marketing AI Click Fraud Paid Search Agency Allocation 120