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LinkedIn Responsiveness Drops 44% – Why Businesses Are Losing the Social Selling Game

Marketing Insider Group

So, why are sales and marketing teams challenged to build strong social relationships so they can overcome sales plateaus, sales drops, and sales troughs? The challenge with campaigns is that marketing teams or agencies are defining a message, creating content – and then they hope that it will drive awareness and leads on LinkedIn.

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Let’s talk ABM: 6 ways ABM builds a community of loyal customers

Strategic-IC

How do you build loyal customers? It all starts with building the first two ‘Rs’ - Reputation and Relationships. Even more fascinating than the company’s focus – image retouching for fashion websites – is how it works at relationship-building with its online retail clients. Customers for life?

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You’re making it way too hard for prospects to buy your product

MKT1

The process of buying software is typically a complicated mess with roadblocks around every corner—and I think it might be getting worse. Workshop this week on web conversion (how timely!) What: If you want to dive into all things web conversion, I’m teaching the 3rd run of my 2-day workshop on Increasing Web Conversion.

Buy 52
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Building Your B2B Startup’s Core Values for Success

Envy

When building a startup, most Founders work according to a mental check list. Build customer base. Your startup’s core values support the vision, shape the culture and reflect the attitude of the company. All too often, startup marketing focuses on the product and leaves developing the company’s values to later down the line.

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How to create an executive communications strategy that builds your business

Sprout Social

And with new data revealing that the majority of people expect CEOs to be the face of change at a company, strong executive communications are a must. Executive communications can benefit both of these elements, your comms strategy as a whole and can even boost employee morale and company visibility. Any recommendations?

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The best pharma event management companies in 2023

SpotMe Blog

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. It is not a comprehensive list, and the companies are listed alphabetically, not in order of preference.

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Putting people first: The path to building a digital center of excellence

ClickZ

Getting buy-in requires strong relationship building and clear communication, keeping in mind that success will benefit the entire business. We discuss how to gain company buy-in, what data can do to better inform decisions, what some of the biggest challenges are and why investing in people is so critical.