Marketing Insider Group

MARCH 18, 2021

Some B2B companies tend to neglect social media altogether, dismissing the opportunity to showcase their brand’s identity and connect with their following on a one-to-one level. Knowing your audience reveals specific wants and needs that you can address, bringing value to the consumer and your company. Establish a Marketing Calendar.

Social Media 359

Social Media Work Management Webinar Metrics Social Marketing 359

Webbiquity

MARCH 17, 2023

Image credit: Scott Graham on Unsplash More than half of B2B companies struggle to consistently generate high-quality leads. According to recent statistics, 62% of B2B companies lack an effective lead generation strategy. Companies require high-quality leads that have solid potential to be converted into customers.

Tactics 308

Tactics Sales Qualified Leads Generation Lead Scoring 308

Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. Is it really cheaper to build a database? But – before we dive into how to build your database, here’s what to consider before you start.

Top of Funnel 200

Top of Funnel Ad Building Zoominfo Planning 200

Hinge Marketing

SEPTEMBER 13, 2023

When they are well-organized, promoted to the right audience and integrated into a larger marketing system, webinars are excellent opportunities for nurturing relationships with prospects, showcasing your firm’s experts and leaving a lasting impression on the products and services your company can provide. And for good reason!

Webinar Metrics 98

Webinar Metrics Education Lead Ranking Sales Qualified Leads 98

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. For this reason, we’ve put together the ultimate list of company research tools for sales reps. Let’s get into it!

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

SalesIntel

FEBRUARY 19, 2024

Build Strong B2B Sales Strategies: 5 Mistakes to Avoid in 2024 Lead generation is akin to a high-stakes chess game. For example, suppose a prospect from a manufacturing company starts frequently researching software solutions for supply chain optimization. Target Audience? Investment? It takes time to identify and reach new leads.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Webbiquity

APRIL 18, 2023

While consumer ecommerce sites like Amazon, Etsy, and eBay get more media coverage, B2B e-commerce—the direct online marketing and selling of products or services between two companies, such as a wholesale supplier and retailer—is three and half times larger than B2C.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Martech

MARCH 27, 2024

The downside: Challenges of ABM While the benefits of ABM are significant, it’s essential to also consider the challenges that come with implementing this type of strategy: Resource intensiveness : ABM requires substantial time, effort and resources. Employees frequently change roles, resulting in an unstable buying committee.

Account Based Marketing 106

Account Based Marketing Spending B2B Marketing ABM 106

Vidyard

JUNE 28, 2021

How to Be Relevant and Build Trust on LinkedIn 3. Using LinkedIn for Social Selling 4. 3 Tips for Social Selling on LinkedIn 4.1 LinkedIn Direct Video Message 4.3 The shift to the virtual or hybrid workplace for many companies changed the virtual selling landscape drastically. How to Start Social Selling 2.1

Linkedin 127

Linkedin Ideal Customer Profiles Enterprise Management Network Marketing 127

ATAK Interactive

JULY 21, 2020

Today’s buyers have a strong preference to buy from sellers that can add value and help them with their purchase decision. Marketing provides resources and collateral that, in turn, empower the sales team as they interact with potential buyers. Why B2B Companies Should Care About Sales Enablement. And the numbers are proof.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Webbiquity

FEBRUARY 28, 2023

Long gone are the days when B2B companies delivered software on physical media or relied on catalogs to reach their ideal target audiences. Use of Artificial Intelligence Artificial intelligence (AI) and machine learning (ML) have transformed B2B eCommerce marketing, enabling companies to deliver a more tailored experience to their clients.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

SmartBug Media

NOVEMBER 16, 2022

By creating content designed to address the pain points and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.". Now that we’re all on the same page, here are eight inbound marketing hacks your B2B company should be using right now: 1. Give Old Content New Life.

Inbound Marketing 105

Inbound Marketing Paid Search Agency B2B Marketing Peer-to-peer 105

markempa

SEPTEMBER 9, 2012

Read the first post here: “ List Buying: 3 reasons why this tactic can be deadly for marketers.” ” If you don’t have the resources to develop your own content, pay special attention at timestamp 20:00 to find out how to leverage third-party content. Build your inbound marketing framework. Tip #1: Just ask.

Buy 120

Buy Ad Building Inbound Marketing Lead Scoring 120

ATAK Interactive

JULY 21, 2020

Today’s buyers have a strong preference to buy from sellers that can add value and help them with their purchase decision. Marketing provides resources and collateral that, in turn, empower the sales team as they interact with potential buyers. Why B2B Companies Should Care About Sales Enablement. And the numbers are proof.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

EveryoneSocial

OCTOBER 20, 2020

In much more practical terms, Cal Newport’s Digital Minimalism is another resource that provides immediate solutions to our “social dilemma” in general. There’s no better way to put social media to work for your company, brand, and personal career development than with employee advocacy. Weber Shandwick ). Social Media Today ).

Peer-to-peer 104

Peer-to-peer Buy Word of Mouth CAN-SPAM 104

KoMarketing Associates

JULY 6, 2017

When looking for marketing content help, look for resources that tackle a specific angle—this will likely give you the most actionable advice. For instance, an e-book on link building isn’t probably going to give you as much insight as one on link building for e-commerce retailers (if that’s your industry).

Resources 124

Resources Top of Funnel Content Paper 124

The Forward Observer

JANUARY 12, 2024

Standout Startup presents a proven process to build a sustainable user and revenue growth engine. She’s built marketing teams from scratch to scale at fast-growing tech companies in Silicon Valley (Handshake, Thumbtack, Intuit). The secrets to crafting compelling value propositions that sell your product.

Startups 161

Startups Top of Funnel Marketing & Strategy Paid Search Agency 161

Marketing Insider Group

MAY 1, 2023

You can’t build an effective content strategy without these facts and data. But facts alone do not persuade companies to pay big money for software, consulting services, or other high-value items. Companies are made of people with emotions and desires. Employee buy-in. Writer onboarding.

Content Marketing 259

Content Marketing Planning Paid Search Agency Content 259

Webbiquity

APRIL 18, 2024

Reduced costs: Automation reduces the need for manual efforts, cutting down on staffing costs and resource expenditures. For example, if you are scraping contacts from LinkedIn , automation can help you automatically assign scores to these leads based on how close they are to your ICP and their engagement level.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

KoMarketing Associates

AUGUST 27, 2019

B2B companies are doubling down on social media and it’s paying off. Below are some examples of actual B2B companies on social media and what they’re doing right to connect with their audience and leverage social media in the right way. It’s a place to make connections and build customer trust and loyalty.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

Directive Agency

MAY 20, 2020

Some visitors are ready to buy today; some are taking their time to weigh their options and fully comprehend if your product is the one. So what audiences do you need to build and how do you effectively interact with them? . Total Addressable Market (TAM) on LinkedIn. Let’s build out a scenario. test it out.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

Act-On

OCTOBER 11, 2023

Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis. You might have experienced something different in your career, or hear hot takes from podcast hosts and LinkedIn influencers on how they’ve discovered a better way. This is just a big-picture overview.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

Full Circle Insights

JUNE 22, 2021

Maybe you’re sold on agile marketing for all those reasons and more, but the question now might be how to build support in your organization to switch from traditional to agile marketing methods. Getting buy-in for agile marketing is part persuasion, part demonstration. Additional Resources. Build vs Buy Marketing Analytics.

Planning 102

Planning Lead Ranking Sales Management Marketing Attribution 102

Sprout Social

FEBRUARY 4, 2020

However, that doesn’t mean that influencer strategies are totally off the table for B2B companies or other brands that might be looking for a more formal approach. Enter LinkedIn influencers. With over 600 million members and 300 million active users, LinkedIn is the largest professional networking site in the world. Here’s why.

Linkedin 104

Linkedin Brand Identity Branding Work Management 104

markempa

SEPTEMBER 20, 2016

Have you ever wondered about how can you use LinkedIn for better lead generation and business. In this post, I interview Susan Tatum, Partner at The Conversion Company. I met Susan through following her writing on her blog and her work in the LinkedIn community. Brian: What inspired you to do your work with LinkedIn?

Lead Generation 120

Lead Generation Linkedin Sales Qualified Leads Generation 120

illumin

FEBRUARY 29, 2024

For marketers looking to take their potential customers on a full-funnel journey, YouTube is a fantastic resource for connecting with audiences in a meaningful and effective way. McKinsey’s 2021 holiday survey showed that 57% of shoppers felt YouTube influenced their buying decisions.

Youtube 99

Youtube Advertisements Advertising Brand Identity 99

DiscoverOrg

FEBRUARY 27, 2019

Do you need to build your marketing list, but don’t know where to start? If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. Is it really cheaper to build a database ?

Top of Funnel 120

Top of Funnel Ad Building Planning Inbound Marketing 120

Marketing Insider Group

NOVEMBER 30, 2022

80% of customers said they were more likely to buy from companies that offered personalized marketing experiences, and the same study supports that 90% of customers found personalized marketing appealing. Today’s saturated marketplace shouldn’t discourage companies from making meaningful impressions on their target audience.

Trends 167

Trends Personalization Marketing AI SWOT 167

ConvertKit

JULY 24, 2020

Why choose LinkedIn over other social platforms? Four steps to grow your list using LinkedIn. Start growing your list with LinkedIn today. For list building?!? Sure, LinkedIn might have had a bad rap in the past as a hotspot for pushy salespeople and job seekers. Why choose LinkedIn over other social platforms?

Linkedin 99

Linkedin Marketing & Strategy Landing Pages Cross-Selling 99

SalesIntel

FEBRUARY 19, 2024

Build Strong B2B Sales Strategies: 5 Mistakes to Avoid in 2024 Lead generation is akin to a high-stakes chess game. For example, suppose a prospect from a manufacturing company starts frequently researching software solutions for supply chain optimization. Target Audience? Investment? It takes time to identify and reach new leads.

Sales Management 52

Sales Management B2B Sales Top of Funnel Marketing & Strategy 52

Webbiquity

SEPTEMBER 20, 2021

B2B lead generation is one of the three key pillars of an effective B2B marketing strategy (along with web presence and brand building). Generally, using a combination of inbound and outbound marketing is the best way to build a lead pipeline. Don’t buy through “review sites” and give your money to Gartner.

Lead Generation 270

Lead Generation Tactics Sales Qualified Leads Generation 270

Lead Forensics

APRIL 8, 2024

Content Drives Awareness: A whopping 50% of B2B content focuses on building brand awareness and interest. This suggests in-depth content is valuable for search engine optimization, allowing you to comprehensively address your audience’s pain points and establish yourself as a trusted resource.

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52

Lead Forensics

APRIL 8, 2024

Content Drives Awareness: A whopping 83% of B2B content focuses on building brand awareness and interest. This suggests in-depth content is valuable for search engine optimization, allowing you to comprehensively address your audience’s pain points and establish yourself as a trusted resource.

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52

ClickZ

JANUARY 6, 2022

Getting buy-in requires strong relationship building and clear communication, keeping in mind that success will benefit the entire business. We discuss how to gain company buy-in, what data can do to better inform decisions, what some of the biggest challenges are and why investing in people is so critical.

Peer-to-peer 113

Peer-to-peer Ad Building Digital Transformation Paid Search Agency 113

PureB2B

MARCH 31, 2022

Traditionally, companies have attempted to attract potential buyers using methods such as: Face-to-face meetings Attendance at conferences and/or tradeshow events Cold-calling prospects. Instead, they can seek out information on their own terms, be it through a company website, social media, or piece of content, for example.

Buy 62

Buy Marketing Management B2B Thought Leadership B2B 62

Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. Is it really cheaper to build a database? But – before we dive into how to build your database, here’s what to consider before you start.

Top of Funnel 100

Top of Funnel Ad Building Planning Zoominfo 100

Envy

JANUARY 17, 2022

When building a startup, most Founders work according to a mental check list. Build customer base. Your startup’s core values support the vision, shape the culture and reflect the attitude of the company. All too often, startup marketing focuses on the product and leaves developing the company’s values to later down the line.

Ad Building 118

Ad Building Startups Paid Search Agency B2B 118