Navigate the Channel

JUNE 27, 2023

B2B customers, like all customers , are human and bring human quirks and predictabilities into their purchasing decisions. You can’t begin to understand every motivation or mental purchase process for your customers or prospects, but we have several things we suggest you consider. Our products are less expensive!

Buy 65

Buy B2B B2B Sales Trust Marketing 65

Sprout Social

NOVEMBER 23, 2022

I’m willing to bet it’s LinkedIn. As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike. And LinkedIn employee advocacy is how you reach them. Why is LinkedIn employee advocacy right for your social strategy? 10 tips to master advocacy on LinkedIn.

Linkedin 111

Linkedin Paid Content Tips B2B Thought Leadership 111

ViewPoint

MARCH 22, 2018

I practice it every day in my role as lead salesperson for the company. (We The challenge is that some companies and some roles do not lend themselves to selling value. See this blog for a build vs. buy analysis that takes that argument off the table.). People buy from people whom they like and trust.

Lead Scoring 189

Lead Scoring Lead Ranking Work Management Paid Search Agency 189

Webbiquity

APRIL 18, 2023

While consumer ecommerce sites like Amazon, Etsy, and eBay get more media coverage, B2B e-commerce—the direct online marketing and selling of products or services between two companies, such as a wholesale supplier and retailer—is three and half times larger than B2C.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

B2B Digital Marketer

SEPTEMBER 28, 2023

He also stresses the significance of being present when customers are ready to buy, surrounding them with your brand’s message. In this podcast episode, you’ll learn: The significance of being present when customers are ready to buy. 37:10 – Always be there for your prospects when they’re ready to buy.

Purchase 64

Purchase B2B Thought Leadership Thought Leadership B2B Sales 64

Marketing Insider Group

MARCH 18, 2021

Some B2B companies tend to neglect social media altogether, dismissing the opportunity to showcase their brand’s identity and connect with their following on a one-to-one level. Knowing your audience reveals specific wants and needs that you can address, bringing value to the consumer and your company. Establish a Marketing Calendar.

Social Media 359

Social Media Work Management Webinar Metrics Social Marketing 359

SmartBug Media

DECEMBER 9, 2019

Manufacturing has a lifespan that few industries can measure up to, and over time, as processes and technology evolved, so did the industrial buying process. Consider this: 68 percent of B2B customers conduct some type of research online as their first step in the buying process. Create a Prospect Database.

Linkedin 81

Linkedin Paid Search Agency Companies B2B Sales 81

Zoominfo

JUNE 4, 2019

Think about it: you wouldn’t buy a car from a sketchy salesman or a house from a realtor you don’t trust. In B2B sales, the quicker you build trust with your prospect, the more likely it is that you will close a deal. We’ve compiled a comprehensive guide to building trust in sales. Trust is the foundation of any successful deal.

Ad Building 244

Ad Building Zoominfo B2B Sales Case Study 244

Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. Is it really cheaper to build a database? But – before we dive into how to build your database, here’s what to consider before you start.

Top of Funnel 200

Top of Funnel Ad Building Zoominfo Planning 200

Smarte

JANUARY 8, 2022

Stop Wasting Time on Poor Leads: Get Access to Contacts and Companies That are Already in the Buying Cycle. This shows how important it is for marketers to reach out to the right prospects who are in the market to make a purchase. 181 million contacts and 20 million companies. SLA-guaranteed 100% accuracy.

Buying Cycle 98

Buying Cycle Ideal Customer Profiles Contacts Sales Qualified Leads 98

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. For this reason, we’ve put together the ultimate list of company research tools for sales reps. Let’s get into it!

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Martech

JANUARY 31, 2022

LinkedIn influencing. LinkedIn remains one of the best platforms to expand your brand’s network. That’s why so many companies are investing in influencers to personalize their interactions within the platform. Praill’s team was about to build up the personal side of their brand using their own LinkedIn influencing strategy.

Linkedin 94

Linkedin Personalization Brand Identity Branding 94

Strategic-IC

JANUARY 13, 2021

Imagine how amazing it would be to get your message in front of the right companies, and the right people in those companies. Imagine you can shape the opinion of these companies, the buying committees within them, and the individual decision makers responsible for purchasing. Let’s keep imagining.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Martech

FEBRUARY 25, 2022

In the B2B space, this process has naturally evolved into buying group marketing, which focuses these tactics toward multiple decision-makers within accounts. And in the B2B space, treating business prospects as buying groups can help brands work toward that goal. B2B as a buying group. And, the data backs this up.

Account Based Marketing 104

Account Based Marketing Top of Funnel ABM Buy 104

Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Hinge Marketing

SEPTEMBER 13, 2023

When they are well-organized, promoted to the right audience and integrated into a larger marketing system, webinars are excellent opportunities for nurturing relationships with prospects, showcasing your firm’s experts and leaving a lasting impression on the products and services your company can provide. And for good reason!

Webinar Metrics 98

Webinar Metrics Education Lead Ranking Sales Qualified Leads 98

Albacross

JANUARY 12, 2023

Through Albacross’ integration with LinkedIn Matched Audiences, B2B marketers can target high-value accounts and buying committees more effectively on LinkedIn. Driving revenue through advertising has been a notorious struggle for B2B companies. STOCKHOLM— January 12, 2022.

Advertising Agencies 52

Advertising Agencies Linkedin Top of Funnel Account Based Marketing 52

SalesIntel

FEBRUARY 19, 2024

Build Strong B2B Sales Strategies: 5 Mistakes to Avoid in 2024 Lead generation is akin to a high-stakes chess game. For example, suppose a prospect from a manufacturing company starts frequently researching software solutions for supply chain optimization. 10 B2B Sales Strategies for Building a Better Sales Pipeline 1.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Webbiquity

JUNE 13, 2023

Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. A new consumer may try out your product at first on an impulse buy. But you need to create meaningful connections to retain their business.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Webbiquity

FEBRUARY 28, 2023

Long gone are the days when B2B companies delivered software on physical media or relied on catalogs to reach their ideal target audiences. Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. Personalization offers many benefits for B2B companies. trillion during the same period.”

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Madison Logic

SEPTEMBER 14, 2023

According to LinkedIn’s 95/5 rule , only 5% of your target accounts are in-market, which means that 95% of accounts aren’t ready to buy just yet. Creating awareness and trust with the 95% of buyers not ready to buy requires a long-term approach that focuses on building relationships and establishing trust for your brand.

Multi-Channel 52

Multi-Channel Top of Funnel Account Based Marketing Advertising Channels 52

Madison Logic

MARCH 14, 2023

We’ve been talking a lot about LinkedIn lately – and for good reason. By using all the powerful targeting abilities of ML Insights and LinkedIn together, you can ensure that you’re maximizing your budget by targeting the accounts with the highest propensity to purchase.

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

SalesIntel

JULY 12, 2023

This blog will explore four key insights to help you make an informed decision when purchasing B2B data. A reliable B2B data provider will have robust data segmentation capabilities that allow you to identify contacts based on various criteria such as industry, job titles, company size, or other relevant parameters.

Ideal Customer Profiles 52

Ideal Customer Profiles Purchase B2B Marketing Automation Services 52

ATAK Interactive

JULY 21, 2020

82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Today’s buyers have a strong preference to buy from sellers that can add value and help them with their purchase decision. Why B2B Companies Should Care About Sales Enablement.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Hubspot

OCTOBER 17, 2019

But if you're not using LinkedIn as a lead generation tool, you could be missing out on a major opportunity to grow both brand recognition and revenue. In fact, studies have shown that 80% of B2B leads come from LinkedIn , and 94% of B2B marketers use LinkedIn to distribute content. This makes sense.

Linkedin 98

Linkedin Generation Marketing Budget Leads 98

LeanData

JANUARY 5, 2023

So what can SaaS companies really expect from buyers in 2023? If you Google “2023 SaaS Buying Trends,” in 0.34 After reading articles and case studies, listening to industry podcasts, skimming LinkedIn articles and posts, and interviewing LeanData leaders, three clear SaaS buying trends surfaced. .

Forecasting 52

Forecasting Buy Trends Peer-to-peer 52

Champion Communications

AUGUST 19, 2020

The B2B buying journey has always been a marathon, rather than a sprint, but the demands of the modern B2B buyer have made gaining access to buyers increasingly difficult. A recent Gartner report found that when B2B buyers are considering a purchase‚ they spend the largest proportion of their time independently researching online.

Buy 62

Buy B2B Ideal Customer Profiles Gartner 62

Marketing Insider Group

NOVEMBER 30, 2022

80% of customers said they were more likely to buy from companies that offered personalized marketing experiences, and the same study supports that 90% of customers found personalized marketing appealing. Today’s saturated marketplace shouldn’t discourage companies from making meaningful impressions on their target audience.

Trends 167

Trends Personalization Marketing AI SWOT 167

ATAK Interactive

JULY 21, 2020

82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Today’s buyers have a strong preference to buy from sellers that can add value and help them with their purchase decision. Why B2B Companies Should Care About Sales Enablement.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

nDash

NOVEMBER 15, 2022

Do you know your LinkedIn audience? When you create a LinkedIn page, the real motivation is to build an audience and get them to learn about your product or service. LinkedIn is the social media platform many companies choose for creating and sharing business-related content. Understanding Your LinkedIn Audience.

Linkedin 52

Linkedin Paid Search Agency Content Statistics 52

Directive Agency

MAY 20, 2020

Some visitors are ready to buy today; some are taking their time to weigh their options and fully comprehend if your product is the one. So what audiences do you need to build and how do you effectively interact with them? . Total Addressable Market (TAM) on LinkedIn. Let’s build out a scenario. test it out.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

B2B Marketing Directions

MARCH 5, 2023

In 2021, The B2B Institute , a think tank supported by LinkedIn, published a report featuring several papers authored by researchers with the Ehrenberg-Bass Institute for Marketing Science. It means that advertising mostly hits B2B buyers who aren't going to buy any time soon." The 95:5 rule is based on business buying patterns.

Rules 52

Rules Paid Search Agency Companies Paper 52

Marketing Insider Group

APRIL 6, 2021

Focus on building value for customers over driving sales. You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback. The Buyer’s Journey Doesn’t End with a Purchase. With content marketing. Quick Takeaways. Source: Hotjar.

Top of Funnel 338

Top of Funnel Work Management Marketing Management Content Marketing 338

Oktopost

JUNE 19, 2020

Of those active on social media, 70% use only LinkedIn. However, there’s still untapped potential for chief executives to bolster their companies’ social media marketing by getting personally involved. 62% of CEOs post on the company website and 50% post internal messages on intranets or internal chat channels.

Paid Search Agency 124

Paid Search Agency Companies B2B Thought Leadership Peer-to-peer 124

Choozle

FEBRUARY 21, 2024

Embracing Continuous Learning Continuous learning is more crucial than ever, according to a recent article from McKinsey & Company 40-60% of an employee’s human-capital value (knowledge, attributes, skills, and experience) is attributed to skills acquired through workplace learning and development.

Work Management 67

Work Management Ad Building Contingency Planning Lead Scoring 67

Sprout Social

FEBRUARY 4, 2020

However, that doesn’t mean that influencer strategies are totally off the table for B2B companies or other brands that might be looking for a more formal approach. Enter LinkedIn influencers. With over 600 million members and 300 million active users, LinkedIn is the largest professional networking site in the world. Here’s why.

Linkedin 104

Linkedin Brand Identity Branding Work Management 104

EveryoneSocial

OCTOBER 20, 2020

There’s no better way to put social media to work for your company, brand, and personal career development than with employee advocacy. With 98% of employees already on social media and most likely posting about their company, it only makes sense to empower them with a centralized platform such as EveryoneSocial. Weber Shandwick ).

Peer-to-peer 104

Peer-to-peer Buy Word of Mouth CAN-SPAM 104