Tomorrow People

APRIL 10, 2018

While content such as case studies, white papers and blogs on your company website have a big part to play in this, developing a ‘micro content’ strategy is also key. To easily keep track of what’s going on (and where) in the social media space, a new idea is the “listening dashboard”.

Lead Scoring 176

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 176

Tomorrow People

MARCH 30, 2021

Essential aspects of building a lasting and impactful brand. Brand strategy can be defined as: “A plan that encompasses specific, long-term goals that can be achieved with the evolution of a successful brand — the combined components of your company's character that make it identifiable.”. Affect all parts of the organization.

Webinar Metrics 156

Webinar Metrics Brand Identity Branding Marketing & Strategy 156

Tomorrow People

NOVEMBER 23, 2018

Customers are savvy, and will be researching your company (on sites such as G2 Crowd or Capterra) to find a solution that’s right for them. This could be either one-to-one plan, or even peer reviews on your company in order to see what other customers are saying about you. Emotional connections are vital for any piece of content.

Top of Funnel 209

Top of Funnel Trends Planning B2B Thought Leadership 209

Tomorrow People

JANUARY 8, 2021

Discovering the right channel, language, and messaging to convince all stakeholders in your target companies. Channels: Where do your target customers buy? Persona interviews allow you to build a picture of how your audience looks for information. That isn’t to say that technology’s not important, or appreciated.

Marketing Analytics Tools 156

Marketing Analytics Tools Peer-to-peer Cross-Selling Paid Search Agency 156

Tomorrow People

APRIL 12, 2013

But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. You should be able to build campaigns around anything you want. Real Analytics.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. You should be able to build campaigns around anything you want. Real Analytics.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

MARCH 21, 2012

While most companies see their website as having a role in their business, many still only use it to only a limited degree. In a recent LinkedIn survey 38% of companies said they saw their website to create an online presence. So why are so many companies not seeing these kinds of results? Why does this matter so much?

Design 120

Design Marketing Websites Marketing Automation Services Top of Funnel 120