The Forward Observer

MARCH 15, 2024

is the founder and CEO of MarketingProfs, the largest B2B marketing training, consulting, and event company dedicated to helping large organizations, teams, and individuals execute marketing campaigns that drive actual results. About the Author Allen Weiss, Ph.D., He is also a consultant, conference speaker, and Emeritus Professor at USC.

Brand Identity 189

Brand Identity Branding Work Management Marketing Management 189

The Forward Observer

JANUARY 12, 2024

Standout Startup presents a proven process to build a sustainable user and revenue growth engine. She’s built marketing teams from scratch to scale at fast-growing tech companies in Silicon Valley (Handshake, Thumbtack, Intuit). The secrets to crafting compelling value propositions that sell your product.

Startups 161

Startups Top of Funnel Marketing & Strategy Paid Search Agency 161

The Forward Observer

FEBRUARY 9, 2024

Outside Big Tech and a handful of other leading companies, machine learning initiatives routinely fail to deploy, never realizing value. is a leading consultant and former Columbia University professor who helps companies deploy machine learning. What’s missing? A specialized business practice suitable for wide adoption.

Click Rate 339

Click Rate Case Studies Paid Search Agency Amazon 339