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Why Social Media Is Not For Everyone « The Effective Marketer

The Effective Marketer

JULY 21, 2009

They caution us saying it could be dangerous to our business if incorrectly used and it’s only helpful to build relationships and goodwill. Choosing the right social media strategy While some may say that since your employees are already using social media (facebook pages, tweeter accounts, linkedin posts, etc.) Maybe not so much.

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Reinventing Marketing at GE

The Effective Marketer

JULY 7, 2011

Who would have thought that General Electric (GE), one of the most admired companies in the world didn’t have a substantial marketing organization up until recently. Building products that sell themselves is a neat idea and had worked well for GE for years. Marketing as a Function. The Integrator.

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The Effective Marketer

Why Social Media Is Not For Everyone « The Effective Marketer

Reinventing Marketing at GE

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