Buzz Marketing for Technology

APRIL 10, 2013

You’re going through all this to test the color of the ‘Buy Now” button? The IT people build the site a certain way because it’s simple and robust makes perfect sense in terms of data flow. What if that makes shoppers bail out before buying?) Are they actually buying or just poking around? What if that isn’t so?

Peer-to-peer 100

Peer-to-peer eCommerce Cross-Selling Conversion Rate 100

Buzz Marketing for Technology

JULY 21, 2008

As noted above, KM has traditionally been about building and populating databases with useful content, creating portals -- generally, making more information readily available. Face time is a critical factor in relationship building, in selling, in customer and employee satisfaction, and in learning effectiveness. Fast Company Blog.

Lead Ranking 100

Lead Ranking Budget Programs Aggregators Work Management 100

Buzz Marketing for Technology

JULY 7, 2010

A B2C company like Starbucks, whose revenues are approximately $10 billion, has a huge number of customers, 70,000,000. Compare that to a $7 Billion B2B company like Celestica for example, which has only 100 customers. Even more daunting is that most B2B companies’ top 10-20% or their customers account for 90% of their revenue.

Allocation 100

Allocation Budget Programs Peer-to-peer Marketing Budget 100

Buzz Marketing for Technology

JUNE 27, 2008

Weve written about a number of companies that employ crowdsourcing to produce their product or service here on ReadWriteWeb, but in this post well specifically look at companies that allow you to leverage the crowd to get something done. Most recently, the site launched a co-branded version of their service for Best Buy.

Enterprise Management 100

Enterprise Management Work Management Marketing Management CMS Development 100

Buzz Marketing for Technology

JUNE 27, 2008

Advice for students: buy yourname.com to secure your brand, make a video resume, start a Wordpress blog, use Google Reader, participate (comment on blogs and link to them), get on Facebook and LinkedIn, network, and more (see slideshow below): | View | Upload your own. Lesson # 2 Know What Web 2.0 Is And How To Use It. POPULAR TAGS.

Social Media 100

Social Media Class Web 2.0 Media 100

Buzz Marketing for Technology

JUNE 27, 2008

Many companies that jumped early onto the KM bandwagon have all but abandoned it, while many organizations that waited are now repeating the mistakes of the pioneers. The quote at right is what one executive told me when I suggested his company make such an investment.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100