B2B Marketing Traction

AUGUST 29, 2011

Then this morning when I saw my colleague Lisa Anderson ‘s post on LinkedIn referencing an Industry Week article about 1,000 U.S. companies hoarding cash (as of the end of 2010, $853 billion), I was inspired to post about it. Uncertain economic times present an excellent vowel-buying opportunity. ” So, U.S.

Buy 100

Buy B2B Marketing B2B Television marketing 100

B2B Marketing Traction

MAY 30, 2014

For too long, B2B marketers have put products and services first, believing that all they had to do was “build it and they will come.” An un- or poorly-branded company page on social media shows that you’re not consistent. Show your company timeline on your website. Companies are not operated by ghosts!

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

NOVEMBER 18, 2011

Online, strategically, on LinkedIn, Facebook, Twitter and more. Strategic connections that can tell, sell, buy, refer or simply share with their friends and colleagues. Do a build-up. See my previous post, New Buying Paradigm Not So New for High Tech Marketing.). ” Connect strategically now. Engage them.

Social Media 100

Social Media Peer-to-peer Media Cross-Selling 100

B2B Marketing Traction

FEBRUARY 15, 2013

It’s sad for the marketer who doesn’t have enough customers and connections to build a social network organically like I did. Inbound marketing is the art of attracting, engaging and nurturing prospective customers so that they become new customers or buy more of your products and services.

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100