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Building Buyer Personas: How to Drive More Leads for Your Startup

Launch Marketing

Buyer personas are a powerful tool that every business owner and marketer, especially those in the dynamic startup realm, should have in their arsenal. Why Buyer Personas are Important for Startups Marketing can only be successful if it focuses on a specific audience. Well, you’re in the right place.

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How to Build a Compelling Landing Page for Your Startup (with Examples)

Unbounce

So, you’ve started a business. The early days of your startup will set the stage for your brand authority and awareness. We’ll help you tackle one piece of the branding puzzle with advice on building a startup landing page. Let’s cover the main goals of a startup landing page and must-have elements to include.

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5 Effective Brand-building Methods for Startup

Valasys

Building a brand from nothing is similar to raising a child. As a startup founder , you ensure your firm is visible to your target audience. But what are the most effective brand-building methods for startups? But what are the most effective brand-building methods for startups?

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What is Phygital Marketing? How to Use It and 5 Consumer Marketing Examples

Marketing Insider Group

For example, phygital marketing involves communicating with potential customers who might toggle between in-store and online shopping. Phygital marketing examples show that the concept can be anything from an all-encompassing business strategy to a few tweaks to improve the experience. 5 Examples of Phygital Marketing .

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Here’s how startups and small companies should build their marketing stacks

Martech

As a startup founder in the martech industry, I’m routinely asked by other founders what should be in their marketing stack. Startups are very different from established companies from a marketing perspective. You can’t be successful in building your tech stack without first creating well-defined marketing objectives.

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Is Content Marketing the Right Choice for My Business?

Marketing Insider Group

“Is content marketing the right choice for my business?” Substantiating that information with both your own expertise and corroborating evidence from other recognized industry experts builds their trust even further. Content marketing works whether yours is a startup, a small-to-medium-sized business, or a multi-national enterprise.

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Five Ways to Avoid Scaling Your B2B Business Too Quickly

Webbiquity

While growth is the primary objective of most B2B businesses — or any business, for that matter — there is such a thing as scaling too quickly. This post details the telltale signs your business might be scaling at an unsustainable pace, and provides five expert tips for avoiding this all-too-common situation.