Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Social Networks 181

Social Networks Business Work Management Social Media 181

Unbounce

JULY 6, 2021

So, you’ve started a business. We’ll help you tackle one piece of the branding puzzle with advice on building a startup landing page. These pages can be a key part of your online brand and digital strategy if you build them with meaning. As a new business, you’ll need to include objectives related to building customer trust.

Landing Pages 142

Landing Pages Startups Examples Ad Building 142

Oktopost

SEPTEMBER 21, 2023

With 78% of businesses that use social selling outperforming businesses that don’t, you can’t afford to miss out on this strategy. Through social selling, sales reps can engage prospective buyers and build brand credibility by appearing organically on their feeds during solution searches.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Webbiquity

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. But small businesses also use this platform to interact with their target audience and spread the word about their products and services.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Hubspot

AUGUST 21, 2023

You've started a new business, and your customer base is starting to expand. That's where business proposals come in. A solid proposal can outline your value proposition and persuade a company or organization to do business with you. Here, we'll take a look at the various kinds of business proposals and go over how to write one.

Template 69

Template CMS Development Examples Marketing Proposals 69

Binary Demand

MARCH 26, 2024

In this blog, we’ll delve into compelling intent-based marketing examples as well as their constraints and practical implementation tactics. To fully comprehend its examples, let’s initiate by examining the proficient implementation of intent-based marketing. Look for actions that are relevant to your industry.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Sprout Social

OCTOBER 10, 2023

And we’ll cover 10 examples of successful influencer marketing campaigns to inspire your own strategy. Influencer marketing campaigns are partnerships that leverage the influence of creators to promote sales and build brand awareness. Let’s explore some examples of different types of influencer marketing campaigns.

Examples 124

Examples Campaigns Advertising Agencies Burn Rate 124

Marketing Insider Group

SEPTEMBER 15, 2020

For example, phygital marketing involves communicating with potential customers who might toggle between in-store and online shopping. Phygital marketing examples show that the concept can be anything from an all-encompassing business strategy to a few tweaks to improve the experience. 5 Examples of Phygital Marketing .

Examples 359

Examples Planning Work Management B2B Thought Leadership 359

SmartBug Media

MAY 15, 2023

That said, there are always opportunities for relationship-building. Here’s an example Kira shares from a consumer perspective: Quizzes and surveys can be incredibly engaging and useful tools not only for gathering customer data but also for recommending the best products to meet their unique needs and desires.

Loyalty 97

Loyalty Ad Building Paid Search Agency Budget Programs 97

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook.

Social Media 119

Social Media Examples Work Management Media 119

Salesforce Marketing Cloud

JANUARY 29, 2024

If you build it, they will come. However, building a strong list takes a smart strategy, the right tools and good execution. Let’s break down the basics of email list building: why you should be doing it and how to get started. Why is building an email list important? Why is building an email list important?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Top Rank Marketing

JANUARY 24, 2024

For business leaders and marketers, attempting to keep pace in this environment is challenging, but highly rewarding. Our guide to building an SEO strategy in 2024 will help you tie modern best practices into the enduring fundamentals of the craft. Maintenance and optimization Things change fast in the business world.

Marketing AI 104

Marketing AI SEO Ad Building Marketing & Strategy 104

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Hinge Marketing

APRIL 30, 2020

The secret sauce is relevance. Digital just helps bring instant, 24×7, no travel required, cost effective visibility to that relevance. While firms in this high-performing category have different business models, serve different audiences, and span across all of professional services (i.e. Expertise seals the deal.

Digital Asset Management 107

Digital Asset Management Work Management Marketing Management Relevance 107

PureB2B

JUNE 29, 2022

Building networks among local businesses is a powerful tool that provides value for your business and your personal life. What is Business Networking? Business networking involves socializing with professionals in your industry with the intention of establishing mutually beneficial relationships. Win More Business.

Ad Building 62

Ad Building Business Network Marketing Ideal Customer Profiles 62

SocialPilot

JANUARY 29, 2024

Influencer Marketing is a strategic method with which businesses collaborate with individuals having strong online presence in their particular niche. Search your niche hashtags and approach the ones that have the most relevant base to you. Develop genuine connections on relevant and mutual grounds and praise their hard work.

Examples 92

Examples Marketing Proposals Outreach CAN-SPAM 92

SmartBrief - Marketing

MARCH 19, 2024

Ethical marketing and sustainable practices are principles that serve as a foundation for building lasting relationships with consumers who have become more informed and discerning than ever before. Responsibility : Acknowledging the impact of business practices on the environment and society and taking steps to mitigate negative effects.

Ethics 102

Ethics Trust Marketing Paid Search Agency Lead Ranking 102

Martech

FEBRUARY 28, 2024

However, most of the marketing budget is now going toward the top-of-funnel efforts to meet volume demand, building that lead pool and hoping they can be moved toward the bottom of the funnel by nurturing efforts. Business email address Subscribe Processing. Getting to that level requires a lot of marketing. Brand recall.

Lead Gen 137

Lead Gen Top of Funnel Demand Generation Agencies B2B Marketing 137

Martech

FEBRUARY 28, 2024

The brands that proactively provide the information their audiences seek will build long-term relationships grounded in trust. This is especially true in the retail industry, where establishing trust means delivering relevant, comprehensive answers to the consumer’s concerns and interests. What is business casual?” “How

Trust Marketing 102

Trust Marketing Loyalty Ad Building Planning 102

Vision6

APRIL 19, 2023

Enter anniversary emails – a simple yet effective way to show your customers that you value their loyalty and appreciate their business. Anniversary emails are a powerful marketing tool that can help businesses deepen customer relationships and increase engagement. Examples of anniversary emails 1.

Examples 98

Examples Loyalty Template Eye-Tracking 98

Adobe Experience Cloud Blog

JUNE 2, 2020

Recent reports have shown that many companies plan to reevaluate their budgets with a focus on eliminating non-business essential marketing. Therein lies the keyword that will guide marketing in the post-COVID era – business essential. To succeed at driving business value and stay relevant, marketers need to upskill and cross-skill.

Relevance 171

Relevance Marketing Budget Creation Planning Storytelling 171

Optinmonster

DECEMBER 21, 2023

Are you planning to launch a new business or product online? Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. We’ll also share some real-life pre-launch marketing examples for you to take inspiration from. What Is a Pre-Launch Marketing Strategy?

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Optinmonster

OCTOBER 31, 2023

Are you looking for headline examples? For businesses and marketers, mastering the art of the headline is crucial for success. In this blog, we’ll deep dive into the world of headlines, exploring their importance the key components of a compelling headline, and providing many headline examples across various niches.

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Relevance, relevance, relevance.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. Not to mention, studying successful examples can also bring fresh ideas to your mind. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

Outbound Engine

SEPTEMBER 27, 2021

Its purpose is to help companies create sustainable brand loyalty through building trust and rapport with the audience through sharing valuable, and often free, content instead of directly selling. The emails you send should have quality, relevant, and interesting content. Here’s an example. Here’s how to prepare.”

Email Marketing 84

Email Marketing Ad Building Planning Business 84

Martech

DECEMBER 18, 2023

Customer data platforms (CDPs) have emerged as a game-changer , enabling businesses to harness the full potential of their customer data. With CDPs, organizations can unlock a wide array of use cases, each catering to specific business needs. Here is an example using the iterative “ Crawl, Walk, Run ” approach.

Ad Building 88

Ad Building SMS eCommerce Segmentation 88

Navigate the Channel

JULY 19, 2023

The concept of “Social Currency” has gained traction as a crucial element in building product company marketing strategies. This article explores the future of Social Currency and its potential impact on building product marketing. How can building product companies use Social Currency?

Product 65

Product Ad Building FAQ Communities 65

Optinmonster

MARCH 22, 2023

We’ll delve into some proven upselling strategies and will provide examples to inspire you in your business. Upselling is a sales strategy in which a business offers customers an upgraded or additional product or service that complements or enhances their original purchase. What is an example of cross-selling?

Examples 123

Examples Tips Cross-Selling Bundling 123

Scoop.it

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. Email marketing costs 82% of businesses between 0% and 20% of company budgets. Not convinced?

Small Business Marketing 93

Small Business Marketing Email Marketing Business Paid Search Agency 93

Sprout Social

MARCH 5, 2024

The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications. Each of our business lines needs different things.” It’s so much more than posting.

Resources 100

Resources Enterprise Management Work Management Marketing Management 100

Rev

AUGUST 2, 2023

Why you shouldn’t neglect prospecting Sales prospecting vs. lead generation General tips for more effective prospecting Examples and resources for outbound and inbound prospecting methods Let’s get started! Here’s an overview of everything we’ll cover along the way: What is sales prospecting? What makes sales prospecting challenging?

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Content4Demand

NOVEMBER 16, 2021

B2B Content That's Relevant at the Right Time. Today, we’ll speak with Nirosha Methananda, VP of Marketing at Influ2 , about creating B2B content that’s relevant at the right time. With close to 8,000 intent topics, Bombora allows businesses to get quite granular in selection and targeting.

Intent Data 99

Intent Data Top of Funnel Intent Relevance 99

Rev

APRIL 12, 2023

It produces impressive results, making it a firm favorite strategy among leading companies, business startups and marketers. We’ve put together some of the best ABM examples that drove incredible results. Examples of great ABM campaigns The moment you’ve been waiting for: examples of strong ABM campaigns.

Account Based Marketing 78

Account Based Marketing Examples Planning Paid Search Agency 78

ClickDimensions

OCTOBER 19, 2023

In the ever-changing world of business, one thing remains consistent: trust is the foundation of a successful customer relationship. Building and maintaining trust is crucial for businesses of all sizes, as it leads to customer loyalty, positive word-of-mouth, and long-term growth.

Ideal Customer Profiles 96

Ideal Customer Profiles Ad Building Word of Mouth Marketing Management 96

Hubspot

JUNE 28, 2021

If you’re a small business, your website has a big impact on your success. Research shows that roughly a third of people use the web to find local businesses. As a small business, you might not have the budget to hire a designer, bring in a development team, or pay for a suite of design tools for your new site. Let’s dive in.

Small Business Marketing 101

Small Business Marketing Design Marketing Websites Examples 101

Launch Marketing

NOVEMBER 8, 2023

Buyer personas are a powerful tool that every business owner and marketer, especially those in the dynamic startup realm, should have in their arsenal. This is one of the main reasons buyer personas are important for startups; it defines the audience for their business. Well, you’re in the right place.

Buyer Personas 127

Buyer Personas Startups Lead Ranking Psychographics 127