Kaon

OCTOBER 4, 2017

When, for example, artificial intelligence (AI) was emerging as a computational and cognitive force, researchers and university professors were constantly in the media explaining how neural networks and machine learning worked, and how this technology (and many other forms of AI) differed from traditional computer programs.

Enterprise Management 100

Enterprise Management Marketing AI Work Management Marketing Management 100

Kaon

JULY 20, 2015

EIA: Tell us about your business. But what they often lack from this initial research is a true understanding of how a potential solution provider can solve a specific business challenge their company faces. Give us a real-life example. It really starts with describing the business problem you’re facing.

Product 100

Product Ad Building Buying Cycle Lead Ranking 100

Kaon

OCTOBER 13, 2020

When businesses reopen following the COVID-19 shutdowns, they have to adjust to new realities. While there’s a certain comfort in the idea that reopening is itself a return to normal, actual business practices are unlikely to be the same for some time yet. Credit: Pixabay. But in a sense, the same is true of B2B contact.

Product 162

Product Marketing & Strategy Interactive Marketing Lead Ranking 162

Kaon

JULY 23, 2018

For example, interactive applications can provide a vehicle for deeper sales conversations, which uncover prospects’ hidden needs and how the product or service in question can meet those needs. This is what communicates your value, builds your credibility and inevitably closes deals. Take Wayfair, for example.

B2B Sales 113

B2B Sales Work Management Marketing Management B2B Marketing 113

Kaon

JULY 6, 2016

B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences along with the increasingly rapid pace of technological change to understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena. Uncertainty.

Planning 154

Planning Buyer's Journey Interactive Marketing Marketing & Strategy 154

Kaon

FEBRUARY 28, 2019

Company-owned stores like Apple, Tesla and Nike are a testament to a trend of B2B (business-to-business) becoming D2C (direct-to-consumer), bypassing the middleman. A popular culture example is the mobile gaming phenomenon known as Pokémon Go. B2B buying models have changed, too.

Lead Ranking 147

Lead Ranking Paid Search Agency Television marketing B2B Sales 147

Kaon

JULY 19, 2017

While Pokémon Go is a great consumer example of AR, there are much more robust use cases in the world of enterprise. Kevin is a Cisco booth ambassador talking to the prospect about his business challenges and helping the gentleman locate various products within the AR catalog that will help him overcome these issues.

Trade Show 0

Trade Show B2B Sales Interactive Marketing Viral Marketing 0