Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

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Industrial Marketing Today

MARCH 12, 2012

Here’s one example of the confusion that I’m referring to. I agree that the first step in social media for industrial companies should be to build a critical mass of fans and followers. Focusing only on building a large number of followers and/or “Likes” won’t get you the results that you want.

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Industrial Marketing Today

JULY 7, 2011

Visit Grainger’s current site and you can immediately see how they’ve transformed their business by using online content marketing strategies. Content under the Services tab is packed with customer-centric content all geared to help their customers harness the power of the Internet to make their own businesses more efficient.

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Industrial Marketing Today

FEBRUARY 7, 2011

I figured these companies would be great examples of marketing with content. Here’s what I’m talking about: Everyone of them either uses Business Units or Markets in their main navigation to list the industries they serve (they all serve similar ones). What I found contradicts the rules of content marketing as practiced today.

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Industrial Marketing Today

FEBRUARY 7, 2011

I figured these companies would be great examples of marketing with content. Here’s what I’m talking about: Everyone of them either uses Business Units or Markets in their main navigation to list the industries they serve (they all serve similar ones). What I found was somewhat contrary to conventional content marketing practices.

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Industrial Marketing Today

AUGUST 16, 2011

I needed to find some real-world examples of manufacturers using social media effectively. Granted, many of these videos focus on equipment and capabilities but they do make a strong business case for the OEM buyer. Building end-to-end relationships leads to a more predictable stream of repeat business.

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Industrial Marketing Today

MAY 14, 2010

Parametric part number search – in addition to the standard word search tool on your website, build a parametric search application. Online color selector – build an interactive tool for your website for visitors to mix and match different colors and components in real-time. He is the Founder & President of Tiecas, Inc. –

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Industrial Marketing Today

JANUARY 10, 2011

According to the same report, 82% of B2B manufacturing respondents indicated that they rely on content marketing to build brand awareness. Here are three examples that I found on YouTube. May be this sort of disconnect is good for business for industrial marketing and lead generation consultants like me! Tyco Flow Control.

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Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Define your target readers – Are you trying to build a following among design engineers, plant or operations managers?

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Industrial Marketing Today

JUNE 8, 2010

Any help that I can provide to my clients to alleviate the problem is greatly appreciated and rewarding for my business. Establish credibility, build a trusting relationship and maintain “top of mind” awareness throughout the buy cycle. Kerry explains this concept very well with a realistic example.

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Industrial Marketing Today

DECEMBER 12, 2010

Assigning a numeric score to business sales leads based on a predefined set of rules, takes away the subjectivity out of qualitative ranking like Hot, Warm and Cold leads. Sales must agree to undertake all follow up actions before rejecting a MQL (If a salesperson is too busy then the system must route the lead to someone else).

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Industrial Marketing Today

JUNE 15, 2010

However, I think it is a new and permanent reality of the current economy and have learned to adjust my business model accordingly. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. – Get Engineers Can Sell white paper now.

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Industrial Marketing Today

MAY 31, 2010

Just building a business blog is not going to help you drive traffic or generate leads. Here’s an example from my post titled “Deconstructing the Four Stages of the Industrial Buy Cycle.” It also produces a great looking business blog/site with fine typography on the front end. What is On Site SEO?

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Industrial Marketing Today

NOVEMBER 1, 2010

A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. Exhibit #1: Emerson Process Management Experts.

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Industrial Marketing Today

JULY 14, 2010

Sifting through the mountain of web content and finding the tastiest, choicest bits for your readers is a great way to build trust and authority with them, and to become a valuable resource for them on any particular topic. BTW, this post is a working example of content curation. Where do you stand on this debate?

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Industrial Marketing Today

MAY 11, 2011

Thought leadership is a term that was first coined in 1994, by Joel Kurtzman, editor-in-chief of the Booz, Allen & Hamilton magazine, Strategy & Business. A “thought leader” in business jargon is an entity that is recognized for having innovative ideas (Source: Wikipedia). Building thought leadership with technical content.

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Industrial Marketing Today

OCTOBER 26, 2009

For example, fill out a form to download a white paper, register for a webinar, submit an order etc. For example, the search term “industrial valves” yields 238,000 pages in Google. Build credibility – place assurances, testimonials and guarantees in the far-right hand area. They have a direct impact on your bottom line.

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