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Cintell
DECEMBER 20, 2019
Sure, you’ve heard of buyer personas before, but this blog post isn’t about a step-by-step process to build yours. Here’s an example of a completed grid based on DigitalMarketer’s marketing manager persona. Build an outline for your videos by prioritizing ideas and refining them to address the problem.
Cintell
NOVEMBER 25, 2015
We just arrived back in Boston from the inaugural SiriusDecisions Technoloy Exchange , an event dedicated to solving some of the complexities around the most central component to today’s function of business-to-business marketing – meeting and managing the demands that technology places on our jobs.
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Cintell
MARCH 20, 2015
These consultants have led the evangelism of buyer personas for years now – in fact, two of the industry’s best are on our board of advisors as we build technology meant to better enable buyer understanding. Peter Drucker describes a vivid example of this problem in his HBR article The Theory of the Business.
Cintell
OCTOBER 23, 2017
In business, it’s important to know who your primary audience is – if you don’t know who you’re marketing and selling to, it’s going to be tough to make a sale. These personas can inform your strategic decisions at every level of business—from marketing to sales to product development—and help drive customer engagement.
Cintell
JULY 15, 2020
The struggles that businesses with low-quality customer support face boil down to one singular issue: ineffective communication. Business intelligence is at the helm of modern strategy, and customer communication is no exception to the rule. Driving strategy with intelligence. Understanding your target personas.
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