Act-On

OCTOBER 6, 2023

Though many people have now grown up with SMS technology at their fingertips, it is only recently evolving as a key part of marketing and communication strategies for both B2B and B2C businesses. For example, say you provide B2B products and services. Let’s go!

SMS 187

SMS Advertising Mediums Work Management Marketing Management 187

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MARCH 19, 2024

CMSWire surveyed 700+ marketers and found the future will require: Increased cross-functional partnerships with sales More pressure to improve customer experience More robust data strategies As leaders focus on these areas and build stronger pipeline generation, a few strategies can help increase success while navigating economic headwinds.

Marketing Automation Services 193

Marketing Automation Services Budget Programs Generation Cross-Selling 193

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OCTOBER 2, 2023

A survey of marketing leaders found businesses use marketing automation to “streamline marketing and sales efforts” (38%), “improve customer experience” (34%), and “improve customer engagement” (28%). Segmentation Building advanced customer segments is the foundation for providing personalized experiences down the road.

Marketing Automation Services 195

Marketing Automation Services Marketing Management Marketing Automation Service 195

Act-On

DECEMBER 8, 2023

For example, you need contact with the Salesforce administrator and the CRM administrator in your company to ensure the integration with your new marketing automation platform runs smoothly. For example, a marketing department may have a team member internally trained to complete this task, but the responsibility often resides in IT.

Marketing Automation Services 228

Marketing Automation Services Marketing Automation Automation Advertising Agencies 228

Act-On

MARCH 1, 2024

We tapped Jeff Day, SVP of Marketing at Act-On Software, and Kevin Butler, VP of Marketing & Strategy at Goose Digital, to share their favorite strategies marketing leaders can use to help sales build a pipeline in 2024. Think about how to set up a trigger campaign based on a prospect viewing a certain piece of content, for example.

Lead Scoring 130

Lead Scoring Lead Ranking Paid Search Agency Marketing Automation Services 130

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SEPTEMBER 28, 2023

Scale Marketing: Identify Simple MarTech Solutions to Key Challenges Growing businesses need the right marketing technology to continue expanding at scale. For most organizations, this includes a customer relationship management (CRM) system or business intelligence (BI) tool as the foundation of their sales efforts.

Paid Search Agency 200

Paid Search Agency Work Management Marketing Automation Services Planning 200

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FEBRUARY 6, 2024

For example, you need contact with the Salesforce administrator and the CRM administrator in your company to ensure the integration with your new email marketing platform runs smoothly. For example, a marketing department may have a team member internally trained to complete this task, but the responsibility often resides in IT.

Marketing Automation Services 130

Marketing Automation Services Email Marketing Advertising Agencies Paid Search Agency 130

Act-On

SEPTEMBER 19, 2023

We’ll also provide some examples of how to use a growth marketing mindset to expand business and enhance the customer journey. Instead, growth marketers focus on how to build better relationships with customers. Every business relies on the quality of their offerings as the foundation of their revenue.

Growth Marketing 130

Growth Marketing Planning Paid Search Agency Marketing & Strategy 130

Act-On

FEBRUARY 26, 2024

For example, if The Gotham Times averages 1,000 visits to their homepage in any given week, and they have space for two display ads on their homepage, then their potential ad inventory is 2,000 impressions per week. In digital advertising, channels are specific platforms businesses use to reach their target audience.

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221