SnapApp

OCTOBER 29, 2013

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! Eloqua’s ownership may have changed with its acquisition by Oracle , but this much is clear: their culture of passion remains.

Eloqua 48

Eloqua Allocation Top of Funnel Advertising Funnels 48

ANNUITAS

MAY 5, 2020

That requires some pretty specific skills and capabilities, so we put together the top three things to consider as you’re building out your team and offer a short job description to get you started. As you’re building out your team, make sure to assess your current technology strategy before making a hire.

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

Webbiquity

AUGUST 4, 2020

But with seemingly everyone producing webinars now, how can you make yours stand out and attract busy buyers? A video platform for webinars and virtual conferences that enables you to brand the video player then build in interactive elements like lead forms, quick polls, and Q&A, all with no software for attendees to download.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Vidyard

JULY 21, 2014

Vidyard, the leading video marketing platform for business, today announced an integration with Eloqua that enables businesses to use video content to capture leads and to identify customer viewing behaviors of all video content. “For the first time we’re giving marketers insight into customer activities with video.

Eloqua 50

Eloqua Video Marketing Sales Qualified Leads Lead Capture 50

Vidyard

JULY 21, 2014

Vidyard, the leading video marketing platform for business, today announced an integration with Eloqua that enables businesses to use video content to capture leads and to identify customer viewing behaviors of all video content. “For the first time we’re giving marketers insight into customer activities with video.

Eloqua 50

Eloqua Video Marketing Sales Qualified Leads Lead Capture 50

Ledger Bennett

DECEMBER 18, 2019

Growth marketing focuses on a dynamic, experimental and data led approach to marketing tactics where the ultimate goal of any ‘growth marketing’ action is business growth through customer acquisition or retention. Building successful revenue engines requires collaboration with marketing, product teams, sales teams, finance and more.

Growth Marketing 52

Growth Marketing Top of Funnel Eloqua Digital Marketing Funnels 52

Ledger Bennett

DECEMBER 1, 2019

So, how do you build an inhouse team capable of delivering modern marketing techniques? . How do you change your marketing resources to reflect the constant changes in demand from the business? . – Review your business and marketing objectives and identify the skills you need to deliver against these. Fluid Talent.

Planning 52

Planning Resources Work Management Resource Management 52

Vidyard

JANUARY 21, 2013

That’s why we are thrilled to announce the launch of our integration with our good friends at Eloqua. Our integration with Eloqua enables two cool new capabilities for marketers. Second, and this is the really exciting bit, the integration allows Eloqua users to identify customer viewing behaviors of all video content.

Eloqua 50

Eloqua Video Marketing Lead Capture Paid Search Agency 50

ANNUITAS

OCTOBER 21, 2014

I was lucky enough to interview our keynote speaker, Steve Woods , Founder and CTO of Nudge Software (former Co-Founder of Eloqua and author of Digital Body Language) to talk about B2B marketing, being a serial entrepreneur and what makes B2B so difficult to master today. SW: Nudge helps you build a strong network of weak ties.

Ad Building 100

Ad Building Peer-to-peer Demand Generation Eloqua 100

Zoominfo

OCTOBER 28, 2018

At the most basic level, technographics are the essential technologies and tools organizations use to run their business. Rather, you’re able to build proactive, results-oriented messages and solutions from the grassroots up in response to your understanding of their real needs.”. What are B2B technographics? Key Takeaways.

Enterprise Management 177

Enterprise Management Work Management Marketing Automation Services Marketing Management 177

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Webbiquity

SEPTEMBER 29, 2020

Activity in the virtual events space has exploded this year, as businesses across industries have reallocated 67% of budget dollars originally intended for live events this year to online conferences, meetings, and expos. 2) Business and lead generation. To generate business, companies organize summits, events, trade shows, and expos.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Biznology

JANUARY 19, 2018

I find them fascinating not only as interesting people, but also for making valuable contributions to our business and our world. Katie Martell coined the term “on-demand marketer” to describe herself and her business. Earlier in his career, Alex was a beta user for Marketo and Eloqua , and fell in love with marketing automation.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Webbiquity

AUGUST 18, 2020

Functionality includes attendee registration pages and management, email reminders and follow up, sponsor spaces, trivia and puzzle games, social media integration, presentation tracks, surveys, branding, real-time analytics, and integration with Eloqua, Marketo, Salesforce, Pardot, and HubSpot. Pricing: starts at $25,000.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Metadata

FEBRUARY 24, 2021

Metadata launched a new product, MetaMatch, a proprietary technology that allows B2B advertisers to build custom audiences on Facebook, LinkedIn, Programmatic Display and other channels using B2B targeting criteria (i.e. billion business prospects. With this integration, G2 and Metadata.io In 2020, Metadata raised $6.5m

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

The Point

SEPTEMBER 25, 2018

Now, Steve happens to work in product marketing for Oracle Marketing Cloud , home of Eloqua, typically regarded as the most feature-rich (some would say: complex) marketing automation solution on the market. Here are just a few thoughts: * Vendors need to focus as much on customer success as they do on new business.

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

Customer Experience Matrix

FEBRUARY 21, 2014

In that time, they’ve continued to build applications that exploit their core technology for identifying Web site visitors by company based on their IP address. DemandBase had to build its own engines for real time bidding (RTB) and ad serving (Demand Side Platform or DSP) to support its approach. Let’s start with DemandBase.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Metadata

SEPTEMBER 9, 2020

There was additional participation from Greycroft, York IE, Stormbreakers, as well as notable entrepreneurs, including Mark Organ (founder of Eloqua), Ilya Volodarsky (founder of Segment), and others. At SocialChorus, we need precision, we look to Metadata to generate qualified pipeline efficiently to meet the needs of our growing business.

Marketing Analytics Tools 101

Marketing Analytics Tools B2B Thought Leadership Eloqua Demand Generation 101

SendinBlue

AUGUST 24, 2020

Marketing automation platforms offer tools that help grow your business and improve customer experience. Without a marketing strategy in place, you’ll find it difficult to reach new customers and build brand visibility. It predominantly combines email and SMS marketing services in an effort to build loyal relationships.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

PathFactory

JULY 29, 2022

This partnership will drive business growth through: Increasing sales productivity. On PathFactory’s solution, Jeremy Inchauspe, CX ISV Partner Manager at Oracle, said “to enrich the advanced business intelligence capabilities accessible to sellers, content intelligence partner Pathfactory augments customer data in a powerful way.”.

Generation 52

Generation Eloqua Customer Satisfaction Buyer's Journey 52

The Point

FEBRUARY 18, 2020

The conclusion: most B2B companies were failing to follow even the most basic lead management best practices, even in areas that one would assume were a primary business case for purchasing marketing automation in the first place. And then have to justify the business value 12 months later when the license renewal comes due.

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

Valasys

FEBRUARY 19, 2024

In this era of extreme development and growth, the business industry has transformed into a battleground. With the introduction of newer and smarter marketing softwares and technology each day, companies have countless opportunities to achieve their business goals and connect to their consumer market effectively.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Customer Experience Matrix

JULY 10, 2013

By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. Both the agencies and their clients have been mostly small businesses – in the survey for our soon-to-be-published VEST report , Optify reports that 60% of its clients have under $5 million revenue.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

JANUARY 31, 2010

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. Like Aprimo itself, Marketing Studio is a bit of an oddity because it serves both business and consumer marketers. Other business marketing systems generally cannot.) You know who you are.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Digital B2B Marketing

MAY 21, 2013

Led by Eloqua (now part of Oracle) and Marketo (with a very successful IPO last week), today marketing automation companies are collectively worth billions. If you are just building out your first drip email campaign, you can build it in a marketing automation solution but you could also build it in almost any modern email marketing solution.

Marketing Management 100

Marketing Management Marketing Automation Services Marketing Automation Automation 100

Zoominfo

OCTOBER 28, 2018

Technographics are the essential technologies and tools organizations use to run their business. Rather, you’re able to build proactive, results-oriented messages and solutions from the grassroots up in response to your understanding of their real needs.” The company with technographic data that is going to have the upper hand.

Enterprise Management 100

Enterprise Management Eloqua Zoominfo Work Management 100

markempa

AUGUST 4, 2014

And so our personal life, or business life, have become enmeshed. I know that you’ve worked with Eloqua at the time and a lot of things have happened with many of the companies and consolidation is taking place but what we realized is tools aren’t going to drive transformation – they support it. Steve: Yeah, that’s a great example!

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

PureB2B

MAY 30, 2022

Your business probably uses demographic data to understand what types of customers or clients it’s trying to reach. What social demographics are to human populations, firmographics are to businesses. Businesses saw that the lives of consumers were revolving more around technology, and marketing efforts followed.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Vidyard

AUGUST 7, 2015

If you’re unsure where to start or what to do next, you’re in luck: Recently, David Johnson, Director of Product Marketing of Oracle Eloqua within Oracle Marketing Cloud, and Mike Griebenow, our Revenue Operations Systems Manager here at Vidyard, put on an awesome show for their webinar audience. For the business value, of course!

Lead Ranking 53

Lead Ranking Lead Scoring Video Marketing Eloqua 53

Engagio

FEBRUARY 21, 2020

You worked hard to build trust across your Sales team, and now comes a project that could ruin that hard-won trust if you don’t execute it perfectly. Now, I know what you’re thinking — “Sounds great, but building the model is hard and everything I read on the internet is just high level. Guess what?

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Work Management 62

Oktopost

MARCH 11, 2020

As an employee advocacy expert who has worked alongside many enterprise teams to roll out seamless and successful advocacy programs, build RFPs and grow advocacy company-wide, I’d like to share a few tips on what has made all the difference in their approach and success with employee advocacy. Choosing the Right Platform.

Linkedin 138

Linkedin Enterprise Management Work Management Marketing Management 138

Oktopost

FEBRUARY 28, 2021

As an employee advocacy expert who has worked alongside many enterprise teams to roll out seamless and successful advocacy programs, build RFPs and grow advocacy company-wide, I’d like to share a few tips on what has made all the difference in their approach and success with employee advocacy. Choosing the alternative to LinkedIn Elevate.

Linkedin 109

Linkedin Enterprise Management Work Management Marketing Management 109

ClearVoice

APRIL 14, 2023

KPIs are metrics that businesses use to measure their performance and progress toward specific goals. Businesses of all sorts use KPIs to monitor their success in achieving objectives and to identify areas where they need to improve. They help track how well the content marketing efforts are contributing to the overall business goals.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Ledger Bennett

DECEMBER 18, 2019

The CRO has a wide remit, with a skills requirement ranging from leadership level strategic thinking and relationship building, extensive on the ground sales experience, to the tactical aspects of programmatic methods and data analysis. Their advantage is that their north star is very clear. Revenue generation is key. Sales Excellence.

Eloqua 52

Eloqua Barriers Marketing Automation Services B2B Sales 52

Digital B2B Marketing

NOVEMBER 15, 2012

Marketers have invested in marketing automation, content and, in many cases, creating complex business rules to determine what content and message to deliver when. Here are a few of the new partnerships and capabilities firms like Eloqua or Marketo will need to make this a reality. Disclosure: Demandbase is a client of my employer.]

Advertising Agencies 100

Advertising Agencies Marketing Automation Services DemandBase Marketing Management 100

TrustRadius Marketing

JANUARY 8, 2020

Hubspot is primarily used by SMBs, with 55% of reviewers representing businesses of this size. Though Hubspot offers free tools, a small business would realistically start at $30 a month for a starter package. Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Heinz Marketing

OCTOBER 4, 2021

Those human connections still, Sangram, make a really big difference and brands that embrace that physical virtual and hybrid strategy are really making strides to build those connections. And this whole book that came about, was recognizing that it’s hard, it’s hard to build a business. I have a solution in mind.

Top of Funnel 106

Top of Funnel Account Based Marketing Communities Cross-Selling 106