build trust 
Writing on the Web
OCTOBER 28, 2015
Are you building a product funnel on your blog? Content marketing works because you take a reader through the steps of getting to know you, like you, and trust you. Here’s how it works: Your blog should have cornerstone content pieces to communicate your core values and passion and business mission. If not, why not?
Writing on the Web
JULY 13, 2010
What are the three biggest challenges to marketing your business? How do I get them to know me , like me, and trust me to do business with? I did a survey on this in April, 2001: Readers say that getting traffic, building a list, and converting readers to clients are their biggest challenges. How do I get clients ?
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Writing on the Web
MAY 26, 2010
It may seem like a stretch… like building a bridge over a river and leading readers across. What’s the most important thing to remember when you’re writing for your business blog? Educate readers, but try to entertain them while doing it. Build trust with readers so they ask for products and services.
Writing on the Web
JULY 15, 2010
There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. Writing on my blog is my way of reaching out to people looking for ways to write content on the Web so that they can get found, get known and get new business.
Writing on the Web
AUGUST 15, 2012
2 Steps Anyone Can Do" alt=" SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do" />. 2 Steps Anyone Can Do" width="228" height="166" /> If you’re a small business professional, you may end up doing a lot of your website updating yourself. This article explains the basics. You can get links in a number of ways.
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