build trust 
Onalytica B2B
NOVEMBER 22, 2018
Of course, nothing beats being in the room in and amongst the atmosphere, but Onalytica are all about educating and helping the industry to not just do influencer marketing, but to do it well. Your employees know your brand inside and out and have networks that trust and value their opinion.
Onalytica B2B
APRIL 3, 2018
Or do you think of brands organically building relationships with influencers to form an army of brand advocates? Topical communities are great influencers to engage and slowly build relationships with, while brand advocates are already out there advocating your brand and just need identifying and activating. Influencer roles.
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Onalytica B2B
APRIL 26, 2018
Of course, nothing beats being in the room in and amongst the atmosphere, but Onalytica are all about educating and helping the industry to not just do influencer marketing, but to do it well. Of course, you’re doing this to achieve your business outcomes, but move away from a totally brand-centric mind-set.
Onalytica B2B
NOVEMBER 15, 2018
They have the ability to speak about and advocate your brand with credibility and authenticity, as their audience trust and value their opinion. Knowing how to help your employees become more influential is a win-win scenario where your employees can build their personal brand, all while increasing advocacy and coverage for your brand.
Onalytica B2B
NOVEMBER 12, 2018
The concept of putting employees in the limelight and humanizing the brand to build trust and transparency is equally necessary and applicable in the context of B2C, B2B, Charities and Membership Associations. Regardless of whether the customer is a buyer or a consumer, they are increasingly trusting brands less and people more.
Onalytica B2B
AUGUST 23, 2017
Influencer marketing is the practise of building organic and lasting relationships with influencers that are relevant to your brand, on an equal value partnership basis- delivering value to you, your influencer and your target audience through influencers’ networks. Brand loyalty and trust are decreasing. Why should you be doing it?
Onalytica B2B
MAY 3, 2018
On one side of the argument, it’s a numbers game in which you want to be tracking and engaging with enough influencers so that you get results, but in the same breath, it’s a matter of quality over quantity as engaging with too many influencers can leave you stripped for time and negatively impact relationship building.
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