Business and Education - B2B Marketing Zone

4 Ways The B2B Buying Process Has Changed in 2015

Crimson Marketing

MAY 1, 2015

Increased competition: An increasing trend toward self-conducted research means that your content is battling for visibility and engagement, with visitors consuming ten pieces of third-party content for every one piece created by your business. The Buying Process is More Social. Social media influence is to the B2B buyer. Search engines.

Peer-to-peer

Peer-to-peer Buy Process Top of Funnel

How CMOs Can Make Big Data Relevant to the Sales Team

Crimson Marketing

SEPTEMBER 16, 2014

The good news is that most of these tools are integrated with leading CRM systems, so your job isn’t one of integration, but rather, one of education and change management to help sales become effective with these tools. This particular buyer tweeted a question related to one of their current on-going business problems.

Relevance

Relevance Peer-to-peer InsideView CMO

B2B Marketing Zone

Crimson Marketing

4 Ways The B2B Buying Process Has Changed in 2015

How CMOs Can Make Big Data Relevant to the Sales Team

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