Remove build trust

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Marketing Automation for Financial Services Marketers

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A survey of marketing leaders found businesses use marketing automation to “streamline marketing and sales efforts” (38%), “improve customer experience” (34%), and “improve customer engagement” (28%). You can use automation to enroll new leads in nurture campaigns that send educational content over time. Use cases abound.

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What Is Growth Marketing?

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We’ll also provide some examples of how to use a growth marketing mindset to expand business and enhance the customer journey. Instead, growth marketers focus on how to build better relationships with customers. Don’t lecture, educate. Relying on instinct is a slippery slope; trusting the data reveals objective truths.