Content Standard

JUNE 27, 2023

As a healthcare solutions provider, you’re functioning in an era in which your prospects (and existing customers) need educational support that provides clarity in the midst of chaos. In the process, you’re missing the opportunity to build deep topic authority in the specific areas of expertise you could be known for.

Work Management 92

Work Management Marketing Management Differentiation Education 92

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. B2B digital marketing refers to the promotion of products or services between businesses using digital channels. But you know what they say – nothing good comes easy.

B2B Marketing 311

B2B Marketing B2B Buyer Personas Mobile Advertising 311

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative. Despite the turmoil, many businesses remain optimistic heading into 2021. Source: Gartner.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

QuanticMind

SEPTEMBER 12, 2023

Like so many industries, the higher education space has been turned on its head over the past few years. While online learning is no longer the necessity it was at the beginning of the COVID-19 pandemic, the continued increase in demand for online education programs is undeniable. What’s Changed in Higher Education?

Education 75

Education Rules Budget Programs Planning 75

Marketing Insider Group

FEBRUARY 20, 2023

You probably know that improving your content conversion rate is one of the best ways to grow your business with digital marketing. An effective strategy optimized for conversion is guaranteed to not only increase your business’s content conversion rate, but also gain more traffic, prospects, loyal customers and sales revenue.

Conversion Rate 303

Conversion Rate Conversion Content Traffic 303

Webbiquity

JULY 23, 2019

If you haven’t looked into video creation for your business yet, this is the right time to make video a core element in your content marketing mix. Keep it short and catchy to hold the attention of busy prospects with short attention spans through the end of your video. Educate Your Customers. Introduce Your Brand.

Video Marketing 246

Video Marketing Business Work Management Marketing Management 246

Webbiquity

APRIL 18, 2024

Business process automation is, hands down, one of the best technological innovations to come along in decades. These tasks take time away from the value we could potentially be adding in our business. You get deep insights that inform smarter business decisions. Guest post by Eduard Klein. What is B2B Marketing Automation?

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Valasys

APRIL 22, 2024

Businesses are constantly seeking innovative ways to harvest leads efficiently and effectively. From traditional methods to cutting-edge technologies, let’s explore a variety of lead harvesting methods that can propel your business forward. Businesses harvest email addresses from various sources to cultivate their prospect pool.

Lead Harvesting 40

Lead Harvesting Paid Content Sales Qualified Leads Lead Scoring 40

Hubspot

APRIL 21, 2020

It's easy to understand why you might think about free content this way — after all, the goal of any business is to make a profit, so giving away free goodies would be crazy, right? In fact, offering free content to your target audience and prospective customers can actually do the opposite. Free content builds trust.

Education 98

Education Sales Qualified Leads Content Inbound Marketing 98

BOP Design

JUNE 7, 2022

B2B marketing , when done strategically, can be a significant contributor to driving revenue for your business. In this post, we take a look at 7 B2B marketing strategies you can leverage to grow your business and generate more leads. Build Helpful Content Designed to Educate. Create a Consistent, Strong Brand.

Paid Content 117

Paid Content Paid Search Agency B2B Marketing Advertising Agencies 117

Marketing Insider Group

OCTOBER 18, 2023

Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. Reliable sources and an authoritative tone engender trust, which is why people still revere past titans of news, such as Edward R. Murrow and Walter Cronkite. You have to know your audience.

Top of Funnel 280

Top of Funnel Tips Content High Quality Lead 280

B2B Digital Marketer

FEBRUARY 1, 2024

Unveiling Strategies to Amplify Sales Through Effective Customer Testimonials Explore the untapped potential of leveraging customer success Welcome to this insightful podcast episode where we explore the untapped potential of leveraging customer success for new business growth and opportunities.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

KoMarketing Associates

OCTOBER 16, 2018

Below are some tips for educating your colleagues across departments on the power of B2B content marketing. Educating Marketing. Here are some points to consider as you educate the marketing department on the power of content and earn more budget: Brand Trust and Awareness. Educating Sales.

Top of Funnel 120

Top of Funnel Paid Content Education Sales Management 120

Webbiquity

FEBRUARY 28, 2023

Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. For example, best email marketing practices have long included using different mailing lists for different types of prospects or existing clients who share certain characteristics. The B2B ecommerce market, however, accounted for $1.8

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Marketing Insider Group

JULY 28, 2020

So, why are sales and marketing teams challenged to build strong social relationships so they can overcome sales plateaus, sales drops, and sales troughs? Matt shared that most content that marketing pushes out through campaigns and messaging that sales uses on LinkedIn simply responds to what keeps prospects up at night.

Top of Funnel 250

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 250

Oktopost

OCTOBER 8, 2023

To achieve these goals, nurturing strong relationships with your prospects will make all the difference in growing your pipelines and increasing your sales win rate. So, in order to efficiently guide prospects to closed-won, nurturing relationships is key.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Marketing Insider Group

MARCH 24, 2021

Marketing success boils down to one thing: your audience’s trust. When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Gone are the days when a catchy commercial was all a brand needed to win a consumer’s business.

Brand Identity 357

Brand Identity Branding Advertising Agencies Content 357

Webbiquity

SEPTEMBER 6, 2022

Product videos are highly effective at educating and informing potential clients about your products or services. It’s simple to use videos to illustrate how a product may improve your prospect’s life. It’s faster for busy consumers and business professional to watch videos than to read in-depth explanations of goods or services.

Video Marketing 304

Video Marketing Product Generation Lead Scoring 304

Webbiquity

NOVEMBER 28, 2023

On the other, there’s pressure to build positive, engaging relationships with prospects, without being pushy about lead generation. B2B sales is, of course, the process of selling your products/services to other businesses. Especially not seasoned business professionals. What is B2B Sales Experience?

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Hinge Marketing

MARCH 31, 2022

If disruption is the new normal, business partnerships are its antidote. . Business partnerships are one of commercial history’s oldest strategies. What are strategic business partnerships? But not all strategic business partnerships meet their goals. What’s a good strategic business partner firm?

Top of Funnel 105

Top of Funnel Business Buyer's Journey Advertising Agencies 105

seo.co

FEBRUARY 21, 2022

As business owners, entrepreneurs, and marketers, we often use the word “marketing” in a general sense that can apply to any and all situations. B2B marketing, which stands for business-to-business marketing, is one of two major types of marketing. The other being B2C marketing, or business-to-consumer marketing.).

Business to Business 98

Business to Business Paid Content B2B Marketing Work Management 98

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. They’ll be more likely to remember you, admire you, trust you, and work with your business long term. How can you create consistent, long-term value for prospects and loyal customers? It’s one of the most trusted channels today.

Top of Funnel 338

Top of Funnel Work Management Marketing Management Content Marketing 338

Salesforce Marketing Cloud

MAY 30, 2023

The same goes for sales training and education. It’s crucial to stay up to date on skills and education (via sales certifications, typically). There are many sales certifications to choose from, but it’s best to opt for those backed by a universally trusted organization with documented experience in sales.

Education 52

Education Training Communities Cold Calling 52

Go Beyond SEO

MARCH 27, 2024

Welcome to the era of digital marketing, where social media has become a powerful tool for businesses to connect with their target audience. By implementing effective social media strategies , clinics can engage with patients on a personal level, showcase their expertise, and build trust.

Social Media 78

Social Media Social Marketing Advertising Agencies Media 78

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And businesses recognize the power of social media in driving tangible results. 94% of marketers believe that influencer marketing is an effective strategy for B2B businesses.

Social Media 117

Social Media Trends Media B2B 117

Hinge Marketing

MARCH 6, 2023

Thought Leadership Defined Thought leadership is the process of developing specialized expertise and novel insights into a subject matter area and then sharing those perspectives with audiences for the purpose of educating and influencing them. Nothing says thought leadership like a business book on your area of expertise.

B2B Thought Leadership 123

B2B Thought Leadership Thought Leadership Paid Content Advertising Agencies 123

EveryoneSocial

JUNE 20, 2019

Educational content that is unconditionally proffered by a company is a low-cost means to enable brand exposure and foster engagement with the general public, prospects, competitors, and existing clients or customers. What’s So Educational About This Piece Anyway? Education is everyone’s secret sauce.

Education 105

Education Brand Identity Branding Content 105

SmartBug Media

JUNE 11, 2021

Higher education is a unique and competitive landscape—one that pushes marketers to continuously think outside the box to have their brand stand out in a crowded marketplace. Now more than ever, with online degree options readily available and more people taking unconventional pathways in their education, the pressure is on.

Education 64

Education Account Based Marketing Work Management Lead Scoring 64

Vidyard

DECEMBER 10, 2020

The Video in Business Awards celebrate marketers, sales pros, and businesses who embrace video in new ways to generate better results. KITCHENER, Ontario – December 10, 2020 – Vidyard , the video platform for business, has just announced the 12 winners in their third annual Video in Business Awards.

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

Launch Marketing

DECEMBER 27, 2023

First and foremost, it serves as a powerful educational tool, helping manufacturers explain the complex aspects of their products or services to potential customers. By consistently producing high-quality, informative content, these companies build a reputation as trusted experts in their respective fields.

Lead Scoring 115

Lead Scoring Lead Ranking Webinar Metrics Generation 115

seo.co

SEPTEMBER 25, 2023

There are more than 63,000 searches per second on an average day, and most consumers and business owners rely heavily on Google when researching new products and services. Most businesses have adapted by putting at least a little time and effort into their search ranking strategy. Attract prospects. Choose a niche. Close deals.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

Oktopost

SEPTEMBER 21, 2023

With 78% of businesses that use social selling outperforming businesses that don’t, you can’t afford to miss out on this strategy. Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Webbiquity

OCTOBER 11, 2022

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. To build a lasting digital product brand, start with understanding how to create an effective brand strategy. Build an Opt-in Email List.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Vidyard

MAY 15, 2018

Take on the role of an educator Consumers are curious. They want to know more about your product so they can make the best possible decision for their business. Show your B2B buyers what their business could look like if they decided to implement your solution. By being straightforward, you build trust with your prospect.

Education 99

Education B2B Cold Calling B2B Sales 99

Trade Press Services

SEPTEMBER 10, 2023

When cultivated within a team or organization, confidence increases productivity, improves communication, enhances respect amongst team members, boosts employee retention, enriches customer relationships and drives business success. This type of openness fosters trust among employees, making them feel valued and empowered.

Personalization 52

Personalization Peer-to-peer Business Customer Satisfaction 52

Martech

AUGUST 15, 2022

In my view, most CMOs don’t embrace a business mindset. They need to act as “business leaders” first and “chief marketers” second. Rather, CMOs need to educate internal stakeholders, especially the CEO, on the role marketing can play in leading business strategy. CMOs build the business — they don’t just market it.

Enterprise Management 89

Enterprise Management Business CMO Digital Transformation 89