Ambal's Amusings

NOVEMBER 5, 2009

Jonathan kantor's Ensuring That Your White Papers Appeal to Busy Executive Readers. Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. Jonathan Kantor's Tip.

Paper 100

Paper Enterprise Management Work Management SME 100

ClearVoice

AUGUST 14, 2023

It doesn’t matter if you’re the average user, a small business, a nonprofit, or a big-name corporation. This creates an opportunity for cybersecurity companies to educate their audiences through helpful, informative content — and increase adoption rates for their solutions while they’re at it. Analyze customer data.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 52

Convince & Convert

MAY 26, 2010

Other than the extraordinarily unflattering camera angle, it turned out pretty well (especially the super cool SME opening animation) 14 key points are below: Jay Baer Interview from Michael A. The reviews business will be transformed by geo-location. Stelzner on Vimeo. My faves are #4, #5, #10 but #7: passion may be the biggest.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Ambal's Amusings

SEPTEMBER 3, 2009

White papers can be really valuable tools to educate your prospects. By discussing those issues in a "problem section" of your white paper--a section that must be at the beginning--you can build affinity with readers and connect with them at an emotional level. Every reader has problems they want solved. You want that.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Hubspot

FEBRUARY 15, 2017

It’s no surprise, then, that the AMA actually has several categories of marketing awards -- those that apply to remarkable marketing examples, but also to industry educators and written work on the topic that’s been published in the AMA’s many journals. It was the 2016 winner of the "Marketing Campaign of the Year SME" category.

Paid Search Agency 68

Paid Search Agency Paid Content Advertising Agencies Budget Programs 68

Single Grain

NOVEMBER 18, 2019

Whether you’re head of content marketing in a larger company, part of a lean distributed team, a solo entrepreneur or somewhere in between, scaling up is essential to brand building. With each refresh of its algorithms, Google is constantly updating its search algorithms to prioritize quality — and it’s only improving. Limited budget?

Paid Content 106

Paid Content SME Product Tips 106

ClearVoice

SEPTEMBER 6, 2022

Content marketing is a massive business, with brands spending a considerable amount of their time and budgets making sure they use it wisely. We can define a marketing funnel as a business strategy that marketers use to guide prospects from initial brand awareness to the final purchasing stage. What is a marketing funnel?

Top of Funnel 52

Top of Funnel Marketing Funnels Digital Marketing Funnels Paid Search Agency 52

Convince & Convert

MARCH 16, 2010

I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit. People like me – NOT teens, educated, professional – are the ones I follow on twitter & vice-versa. Don’t get me wrong.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Ambal's Amusings

NOVEMBER 23, 2010

This is certainly a question that every white paper writer asks, but such a question can be taken in one of two different directions: Either questions to ask yourself before starting a white paper project or questions to ask of your subject matter expert (SME) as part of the white paper development process.

Paper 100

Paper Work Management Marketing Management SME 100

Directive Agency

JULY 26, 2016

I tweet about #marketing #seo and #business – Contributor to @Entrepreneur and @GulfBusiness. I often hear business owners say “I’ll go with the cheapest option and if it doesn’t work out , I won’t have lost much. Go with someone that already knows how to market successfully for your business. James Reynolds. Going cheap.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76