Business, Education and Google - B2B Marketing Zone

How Should I Market to Purchased Lists?

The Point

NOVEMBER 15, 2022

Allowing for a degree of customization that depends on brand awareness, the type of audience, sales cycle, and other variables, here’s a basic approach to build on: First, split your list into two tiers: Tier 1 (high-potential, high-profile target accounts) and Tier 2 (everyone else). How Should I Market to Purchased Lists? Click To Tweet.

Purchase

Purchase Paid Search Agency Paid Social Agency Outreach

5 Campaign Ideas for When You Have No Content

The Point

JUNE 27, 2012

Games and contests aren’t likely to generate a high percentage of qualified leads as a rule, but they can still serve a serious business purpose. Games can be used effectively to collect or update basic profile data (name, company, email), uncover additional contacts within customer or prospect accounts, or build up an existing database.

Campaigns

Campaigns Peer-to-peer Lead Nurturing Paper

B2B Marketing Zone

The Point

How Should I Market to Purchased Lists?

5 Campaign Ideas for When You Have No Content

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