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Customer Experience Matrix

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Game of Thrones Meets Big Bang Theory: Welcome to CDP Industry's Next Phase

Customer Experience Matrix

marketing automation, customer support, ecommerce, and other vendors increasingly offer CDP modules baked into their own systems IT teams show growing interest in building their own CDP equivalent, supported by a growing array of components that make the job easier. This isn’t (just) a cranky-old-man digression.

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It's CDP Time for Marketing Cloud Vendors

Customer Experience Matrix

All this is separate from the Open Database Initiative, a still-undelivered project announced last September to build shared database model with Microsoft and SAP. But the big clouds looming over the entire customer data ecosystem are, literally, the big clouds: Amazon Web Services, Google Cloud, and Microsoft Azure.