Remove build

Cintell

article thumbnail

How to Build a Buyer Persona: a Recipe for Success [Infographic]

Cintell

In business, it’s important to know who your primary audience is – if you don’t know who you’re marketing and selling to, it’s going to be tough to make a sale. These personas can inform your strategic decisions at every level of business—from marketing to sales to product development—and help drive customer engagement.