KoMarketing Associates

FEBRUARY 13, 2020

By applying these to your ongoing strategy, you can make the most out of your marketing dollars and drive ROI for your business. And, these are just a handful that have proven to drive real business results. Build a data-driven strategy. But, does this actually drive real business results? Let’s jump into the details.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

Heinz Marketing

MAY 17, 2023

By Matt Heinz , President of Heinz Marketing The competition is fierce in the B2B marketplace, with businesses clamoring for the attention of potential customers. Yet only 26% of B2B marketers report using AI for personalization in the most recent Forrester Global State of AI in B2B Marketing Survey.

Analytics 52

Analytics Automation Personalization Optimization 52

Heinz Marketing

MAY 17, 2023

By Matt Heinz , President of Heinz Marketing The competition is fierce in the B2B marketplace, with businesses clamoring for the attention of potential customers. Yet only 26% of B2B marketers report using AI for personalization in the most recent Forrester Global State of AI in B2B Marketing Survey.

Analytics 52

Analytics Personalization Automation Case Studies 52

Martech

FEBRUARY 17, 2022

Bruno previously spent almost five years at Forrester on the sales technology and B2B e-commerce beat. “I With B2B sales processes becoming digitized, many businesses aren’t far behind what airlines have been doing for so long, Bruno said. Digitized B2B selling. This isn’t new.

Top of Funnel 92

Top of Funnel B2B Forrester B2B Sales 92

Zoominfo

MAY 31, 2022

Provide key stakeholders with an educated estimate of how much potential revenue can be gained. But there’s a key step that must be tackled before you start building a prospect list of target accounts or spinning up content and offers: identifying and analyzing the total addressable market.

Enterprise Management 130

Enterprise Management Analysis Marketing Management SMB 130

Martech

APRIL 3, 2023

Did you know that 91% of business buyers and 86% of consumers consider the company’s experience as important as its products and services? A conversational marketing growth strategy creates a more personalized and engaging experience, improves conversion rates and builds stronger customer relationships.

Marketing Analytics Tools 123

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 123

SpotMe Blog

JUNE 28, 2023

Discover which companies like Boomset could help you achieve your business goals and choose the best Boomset alternative for you and your team. #1 1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

Madison Logic

AUGUST 2, 2023

In today’s highly competitive business landscape, standing out from the crowd and connecting with your target audience is more important than ever. According to Forrester , 56% of marketers validate this approach, saying personalized content is key to a successful ABM strategy. And it works.

Account Based Marketing 52

Account Based Marketing Personalization Multi-Channel Top of Funnel 52

Outreach

NOVEMBER 30, 2021

A business’s ability to hit revenue targets consistently and predictably can mean the difference between hitting your revenue goals and losing all credibility. These components will help you determine the right approach for your unique use case and enable you to build credible, consistent predictions that boost both efficiency and success.

Forecasting 52

Forecasting Forrester Budget Programs Outreach 52

Hubspot

MARCH 15, 2019

Anyone can start a business. Running a successful business, though, is an entirely different story. For example, in the United States roughly 9% of businesses both new and old close each year. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Convince & Convert

FEBRUARY 5, 2018

They are authentic, and they are trusted by their peers. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. You’ll find both technical and business-focused conversations. You’ll find both technical and business-focused conversations.

Social Media 145

Social Media Social Marketing Marketing & Strategy Peer-to-peer 145

Content4Demand

FEBRUARY 15, 2023

Are We Ready to Trust the Machines? Building a More Intelligent Content Stack with AI, Automation & Analytics Tuesday, February 28, 10:45 a.m. Phyllis Davidson, VP, Principal Analyst, Content Strategy and Operations at Forrester will discuss how to achieve results by loosening the reins and allowing these technologies to work.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Thinkers360

FEBRUARY 28, 2024

com, the world’s leading platform for B2B influencer marketing and managing analyst and influencer relations, delves into 10 best practices that will optimize your AR and B2B influencer relations programs, transforming them into powerful engines for business success. Focus on building genuine connections with analysts and influencers.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Onalytica B2B

AUGUST 23, 2017

Influencer marketing is the practise of building organic and lasting relationships with influencers that are relevant to your brand, on an equal value partnership basis- delivering value to you, your influencer and your target audience through influencers’ networks. Brand loyalty and trust are decreasing. Why should you be doing it?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Conductor

MARCH 18, 2020

The current crisis is forcing companies to build out the capacity to allow as much of their labor force as possible to work out-of-office. But it also means there is an opportunity to make headway on building online search as a way to get customers with intent to buy without spending a lot of money on expensive ad campaigns.

Paid Content 82

Paid Content SEO Enterprise Management Work Management 82

Top Rank Marketing

AUGUST 30, 2023

B2B marketers taking on new leadership roles naturally seek out trusted resources that help professionals in new positions hit the ground running, and TopRank Marketing is honored to be a go-to B2B content and influencer marketing agency for so many top marketers in new leadership roles. Never stop learning.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Martech

OCTOBER 1, 2022

And while we may be late to the party (the EU’s General Data Protection Regulation, or GDPR, was implemented in 2018), it’s now high time for businesses to start paying attention to data and how it impacts consumer privacy. Marketers need to do a better job of educating consumers about how we use their data and what we do to protect it.

Privacy 103

Privacy Paid Search Agency Ad Exchange Transparency 103

PathFactory

APRIL 29, 2020

What else do we have to keep us busy when we aren’t allowed to leave the house? Everyone is searching for more information to educate themselves and prepare for this new way of life. The bigger question is, are you creating the right content for your audience to build trust with them in this time of uncertainty?

Enterprise Management 59

Enterprise Management Cable Marketing Budget Work Management 59

Marketing Insider Group

JULY 22, 2015

And, to walk through that door, you need slide content through the customer’s ‘mail slot’ to make a connection, build a relationship and help close the deal. Yes, helping to frame the business opportunity and presenting features and benefits are essential. Many are self-educating early in the sales cycle. Are they finding you?

Curation 100

Curation Sales Cycle RFP Content 100

Sales Engine

AUGUST 24, 2015

They went to trade shows and gave away trinkets in exchange for business cards. On the buyer side, when a company was evaluating for a business commodity or a piece of software, they would talk to an analyst and find out who the top vendors were. Yes, it helps you build credibility. Content is how you build credibility.

Demand Generation Agencies 120

Demand Generation Agencies RFP Thought Leadership Paid Search Agency 120

ClickZ

AUGUST 21, 2019

The Seismic-commissioned study, conducted by Forrester Consulting, surveyed more than 380 director-level and above sales, marketing, and enablement professionals from companies with more than 500 employees. Currently, just one in five organizations effectively personalize their content at scale. But too often this isn’t the case.

Organization 105

Organization Personalization Effectiveness Forrester 105

Optinmonster

AUGUST 19, 2023

The Market Value of Affiliate Marketing Exceeds $17 Billion Affiliate marketing has become a successful business worth more than $17 billion (as of 2023). More Than 80% of Brands Use Affiliate Marketing Programs A study by Rakuten/Forrester Research found that 8 out of every 10 brands (which is 80%) use affiliate marketing programs.

Statistics 58

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 58

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Selling winners so we can all learn from their video awesomeness. Unlike email, phone, and social media, video offers a highly creative way to cut through the noise and build more personal relationships with buyers.

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Seismic

JULY 2, 2019

Because prospects and buyers are savvier and more educated, they expect salespeople to act as trusted advisors and present them with information. When buyers come to salespeople, they expect sales to build off the research they’ve done, to provide them expertise, and give them what they think they need to make a decision.

Act-On 77

Act-On B2B Sales Consulting Forrester 77

Convince & Convert

FEBRUARY 8, 2016

Gallop proves this with their annual “Trusted Profession” poll, which ranks Advertising Professionals as the fifth most distrusted profession , outdone by congressmen and car salesmen. Distrust isn’t a business metric, but these are: 30% of the entire marketing budget is used to create content. ( Forrester Research ).

Content Marketing 107

Content Marketing Marketing Budget Creation Business Lead Scoring 107

Conductor

NOVEMBER 11, 2020

We’ve had to change the ways we live, work and learn, and in some cases, have had to completely change the way we do business. – Duane Forrester, Yext. Many people were worried about their business at the height of the pandemic, so they prioritized bottom-of-the-funnel searches, when people are making purchase decisions.

SEO 133

SEO Lead Scoring Lead Ranking Top of Funnel 133

Brandpoint

JUNE 18, 2020

As the business world continues to work its way through the effects of the coronavirus, savvy financial services providers are switching up their marketing strategies to reflect new priorities. Others may be adopted permanently as the business world adjusts to the “new normal” following the advent of COVID-19. The best rule of thumb?

Work Management 118

Work Management Marketing Management Service Planning 118

ClickZ

NOVEMBER 28, 2019

We will continue to see a lot of discussion and insights around trust, and it will be one of the major trends for 2020. But it turns out there is really only a very small number (us included) that do all of the core functions that you need to build a marketing ecosystem around. That brings us a lot of the advantage,” says Norman.

Marketing Automation Services 104

Marketing Automation Services Work Management Marketing Management Trends 104

Conductor

APRIL 15, 2020

Businesses are looking for solutions to the disruption caused by COVID-19. Businesses are retrenching and looking to cut costs, and those managers are searching for business solutions online, now more than ever. This is what it means to build brand trust and brand equity.

B2B Marketing 64

B2B Marketing Enterprise Management Planning B2B 64

Content Standard

MAY 24, 2019

” The latest research from Forrester agrees, noting that one-off partner approaches are becoming rich, integrated ecosystem strategies. Customize and co-brand our assets to generate new HPE business for your company.” Build Communities for Engagement. Are You Highlighting Thought Leadership and Business Research?

Top of Funnel 84

Top of Funnel Lead Generation Advertising Agencies Lead Ranking 84

Vidyard

JANUARY 8, 2021

If you’re thinking about adding virtual selling to your training program this year, we’ve rounded up our favorite sales training resources and speaker suggestions to help educate and inspire your team. Inside, you’ll find everything you need to educate your team and get them excited about selling with video.

Training 141

Training Top of Funnel Resources Work Management 141

Mailmunch

APRIL 26, 2021

Whether you have a software platform that you want people to sign up for, work with companies as a consultant, or you’re building online courses in the hopes of selling them to your audience, content marketing is an incredibly effective strategy when combined with email marketing. . Image Source ). Check out how Wordable does this. .

Top of Funnel 63

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 63

Martech

MARCH 10, 2022

As many e-commerce businesses experienced firsthand, COVID-19 caused a boom in online shopping. As a result, many businesses are trying to reinvent themselves, adapt to new business models and technologies, adhere to new consumer expectations, and keep pace with their competitors. Here’s a guide on how to do that. Why use them?

Account Based Marketing 101

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 101

Mereo

JULY 27, 2022

In Consumption Economics: The New Rules of Tech , only 14% of surveyed business executives rated their software installations as “very successful.” As it is, according to Forrester Research , B2B buyers believe only 8% of salespeople are focused on driving valuable end results. A purchase alone does not guarantee this.

Sales Cycle 36

Sales Cycle Marketing Management Lead Ranking Organization 36

Content Marketing Institute

MAY 4, 2018

You see the potential to choose specific relationships to foster, for trust to be established, and doors to be unlocked. B2B marketers understand this, and B2B sales professionals realize that prospects are usually highly educated by the time they connect with sales. 3 Ways Content Can Build a Bridge Between Marketing and Sales.

Top of Funnel 98

Top of Funnel Research Content Marketing Marketing Budget 98

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Selling winners so we can all learn from their video awesomeness. Unlike email, phone, and social media, video offers a highly creative way to cut through the noise and build more personal relationships with buyers. Winner: Punch!

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

Biznology

AUGUST 11, 2016

However, when you focus on the complete funnel and pay strict attention to the next step actions prospects are taking as you build the relationship, you can put a process in place that you know will lead to revenue. Forrester reports that 99% of leads don’t convert, and LinkedIn says 87% of leads don’t convert.

Linkedin 80

Linkedin Top of Funnel Marketing Automation Services Sales Qualified Leads 80