Sprout Social

MARCH 29, 2021

As the widest-reaching social network around, Facebook boasts nearly 2.8 But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. billion monthly active users. Can't stop, won't stop! ??

Facebook 141

Facebook Work Management Campaigns Top of Funnel 141

Sprout Social

APRIL 20, 2020

To do so, more and more companies are relying on the power of video. Over 58% of consumers told us that they prefer video or any visual-first content on social –and that’s because most people prefer to watch something than read something. But video actually has the potential to impact your bottom line.

Video Marketing 91

Video Marketing Ad Building Paid Social Agency Youtube 91

Sprout Social

APRIL 6, 2020

Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013. Specifically designed with education in mind, LinkedIn Pages for have special sections like Alumni, where you can connect with other graduates. Setting up LinkedIn Pages for schools.

Education 101

Education Linkedin Practices Best Practices 101

Webbiquity

FEBRUARY 28, 2023

Business buyers are looking for a more authentic and trustworthy experience that is tailored to their individual concerns as well as their organization’s needs and preferences. By delivering a more tailored purchasing experience to clients, companies can improve customer engagement, build brand loyalty, and drive repeat business.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. They’ll be more likely to remember you, admire you, trust you, and work with your business long term. Focus on building value for customers over driving sales. That way, they’ll be more likely to engage with your business regularly.

Top of Funnel 338

Top of Funnel Work Management Marketing Management Content Marketing 338

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And businesses recognize the power of social media in driving tangible results. 94% of marketers believe that influencer marketing is an effective strategy for B2B businesses.

Social Media 117

Social Media Trends Media B2B 117

Webbiquity

NOVEMBER 15, 2022

And while anyone can use social media to post an Instagram reel or write a short Facebook photo caption, you’ll need to consistently demonstrate a special set of abilities before you can call yourself a social media expert. build a strong brand identity. Image credit: Austin Distel on Unsplash. Develop an eye for design.

Social Media 308

Social Media Work Management Marketing Management Media 308

Navigate the Channel

JUNE 21, 2023

Finding the perfect social media platform for your business is all about aligning your goals, target audience, and purpose. Choosing the social media platform that’s the best fit for your business is about your marketing or business goals and objectives and your target audience. If you’re unsure how to build one, let’s talk.

Business 65

Business Social Media Youtube Facebook 65

Navigate the Channel

NOVEMBER 21, 2023

Like other paid media, building a budget for paid social media can depend on a number of factors and, with careful consideration and alignment with your overall communication plan, social media can be an effective channel in your overall paid media mix. RELATED: How Do I Know Which Social Platform Is Right For My Business?

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. It’s no secret that Facebook’s organic reach has taken a nosedive. Recent algorithm changes have basically forced businesses to invest in paid campaigns or abandon ship. Define your target audience. Custom Audiences.

Facebook 110

Facebook Advertisements Advertising Marketing & Strategy 110

Hubspot

MAY 6, 2020

In 2016, Facebook released Live video on their platform. And in the past year, the time people spent watching Facebook Live has quadrupled. In fact, one in five videos on Facebook are now live streams. As we came into a new decade, it seemed the initial live streaming frenzy on Facebook had calmed down.

Facebook 100

Facebook Social Media Creativity Hubspot 100

Valasys

JULY 24, 2023

The digital world is constantly shifting, making it difficult for business owners to keep up and stay ahead of the competition. Despite this, one trend that consistently stands out as an effective way to reach customers and spread your brand message has remained at the forefront of marketing strategies – video.

Video Marketing 52

Video Marketing Planning Business Marketing & Strategy 52

B2B Digital Marketer

FEBRUARY 1, 2024

Unveiling Strategies to Amplify Sales Through Effective Customer Testimonials Explore the untapped potential of leveraging customer success Welcome to this insightful podcast episode where we explore the untapped potential of leveraging customer success for new business growth and opportunities.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Convince & Convert

AUGUST 15, 2012

Here are five brands that do an exceptional job of educating their audience, which then drives purchase. To take the educational value one step further, Whole Foods puts posters around their stores explaining things like updated sustainable seafood safety lists, and the source and taste of the different types of mushrooms they offer.

Education 126

Education Work Management Marketing Management Brand Identity 126

ClearVoice

AUGUST 24, 2022

Your business needs stellar content to succeed. Content is the modern business solution that your modern business needs to continue to be successful. Let’s explore some of your potential business needs and identify how quality content can help you fulfill those needs: Content helps you build trust.

Paid Search Agency 52

Paid Search Agency Business SMB Content 52

SocialPilot

FEBRUARY 9, 2024

Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Michael posts great videos on skill-building. His post covers everything from Facebook ads to internet marketing.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. For years, we’ve partnered with universities to do business competitions.

Class 102

Class Digital Asset Management Education Webinar Metrics 102

Directive Agency

AUGUST 3, 2020

It’s going to take a lot more than a stellar Facebook ad to turn a prospective buyer into a paying customer. In reality, while Facebook may not be the most obvious choice for B2B marketers, the platform can be a powerful channel for promoting your brand and generating qualified leads. Facebook advertising for B2B brands.

Top of Funnel 64

Top of Funnel Paid Search Agency Facebook Ads 64

Unbounce

APRIL 4, 2019

When you’re just starting out, it can be a struggle to find simple advice about where you should be advertising your business online. The blogs all say Facebook is for old people. So how do you know where you should be advertising for your business and your demographic? Facebook Ads. And LinkedIn is dying, right?

Paid Content 111

Paid Content Paid Search Agency Ads Purchase Intent 111

CoSchedule

JANUARY 27, 2023

Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. Consistency allows you to set your audience’s expectations and position yourself as an approachable and trustworthy business.

Social Media 126

Social Media Social Marketing Examples Planning 126

Sprout Social

JULY 21, 2022

From social networking to video sharing and social messaging, there’s something for everyone (and every business). Video sharing. Users can like, share, comment on posts and follow other users and businesses. Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat. Video sharing sites.

Social Media 145

Social Media Social Marketing Media Curation 145

Contently

MARCH 28, 2017

So it’s not surprising to see financial firms increasingly taking the role of personal finance educator—and the fact that it makes for good marketing doesn’t hurt either. Educating from the top. Educational content is also key for building trust.

Education 60

Education Budget Programs Top of Funnel Brand Identity 60

The Lead Agency

FEBRUARY 12, 2023

For LinkedIn and Facebook, the leading social media platforms used by B2B marketers , it’s recommended to post between two and five times a week. There’s no need to create any new images or videos – write your social media post and you’re good to go. You can also use existing videos created for other channels like your website.

Social Media 126

Social Media Social Marketing B2B Marketing Media 126

Oktopost

MARCH 31, 2021

Still not sure if your business should employ video marketing? Consider this: by the end of 2021, the average internet user was forecast to spend roughly 100 minutes a day watching online videos. TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Martech

OCTOBER 11, 2023

More bluntly, how do businesses use these social media channels to impact their business performance? B2B social media ‘sweet spots’ Our research has uncovered a handful of businesses beginning to find the “sweet spot” for B2B. Most BIC companies, like SAP, use short, highly produced and stylized videos to reach their followers.

Social Media 123

Social Media Media B2B B2B Thought Leadership 123

Hubspot

MARCH 25, 2020

Surprisingly, as I was perusing Facebook, I noticed I had a brand new Reach Ad on my news feed: I knew this was a Reach Ad by the way it's designed. My high-intent while searching for education courses in my area makes me an ideal candidate to receive this sort of message. This is an example of Facebook's Local Awareness Ads.

Facebook 69

Facebook Paid Search Agency Ads Marketing Management 69

Vidyard

AUGUST 30, 2016

Chances are, if you’re in marketing at a small business, you’ve got your hands in all sorts of jars. So why would you want to try and video to your plate, too? Once you’ve prioritized, then it’s time to shift some things out and add video in. Without a doubt, video is your audience’s medium of choice.

Small Business Marketing 126

Small Business Marketing Video Marketing Business Paid Search Agency 126

Go Beyond SEO

APRIL 23, 2024

As the industry continues to evolve, it’s crucial to stay ahead of the competition and implement innovative techniques to generate quality leads for your business. Key Takeaways: Implementing effective lead generation strategies is vital for the success of pest control businesses in 2023.

Lead Ranking 60

Lead Ranking Marketing & Strategy High Quality Lead Mobile Marketing 60

Hubspot

SEPTEMBER 25, 2018

Tomorrow marks the beginning of the fifth annual Oculus Connect: Facebook's annual virtual reality (VR) conference. Facebook acquired Oculus, a maker of VR hardware like headsets, as well as certain programs that pair with it, in 2014. Note: These are purely predictions that are not based on any information from Facebook or Oculus.

Facebook 69

Facebook Privacy Distribution Training 69

Hubspot

DECEMBER 2, 2020

In this post, we’ll give brief explanations of the importance of social media for business, as well as outline eight ways that marketers can leverage social media to meet business goals. Why is social media important for business? If you’re a clothing business, you likely sell and create clothing for various age groups.

Social Media 101

Social Media Top of Funnel Social Marketing Advertising Agencies 101

Martech

JANUARY 16, 2024

Last month Google said it would restrict election queries to its AI chatbot, while Facebook parent Meta barred campaigns from using AI advertising tools last year. This video content was synthetically generated.” The average citizen has no idea that you can build an image or create a video that looks real. Get MarTech!

Marketing AI 89

Marketing AI Paid Search Agency Companies Amazon 89

Predictive Response

APRIL 30, 2019

Launching a non-profit or building an online presence with YouTube for your higher education organization is never an easy task, especially if you are familiar with social media and how to put it to proper use. Consider the Audience You Want to Reach. Consider the audience and demographics you want to reach with your YouTube channel.

Education 40

Education Youtube Paid Search Agency Organization 40

Oktopost

SEPTEMBER 13, 2022

Showing the human side of financial services through social media can help to build trust with potential clients. There are a number of benefits that financial services can experience by being present on social media, which include: Build trust: Financial services is a relationship-based industry. A huge user base of professionals.

Social Media 84

Social Media Work Management Marketing Management Service 84

Navigate the Channel

JULY 13, 2023

But even if click-through rates (CTRs) and conversions are better KPIs than open rates, no one disputes the value of a smart email campaign to build brand awareness, generate website traffic and leads, boost customer engagement, promote other marketing channels, such as blogs, and stimulate product trials.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics.

Social Media 141

Social Media Statistics Video Marketing Social Marketing 141

Optinmonster

MAY 8, 2023

Want to know how to start an online business? You don’t need lots of money or even the most unique business idea ever imagined. This ultimate guide will walk you through planning your online business from just a dream to launching and growing. What is an Online Business? We’re here to help!

Paid Content 64

Paid Content Work Management Marketing Management Business 64

Martech

SEPTEMBER 7, 2022

Although much hype surrounds gaming and consumer-focused virtual spaces like Fortnite and Meta’s Horizon Worlds, a large portion of that $13 trillion pie will be dedicated to business communications. Business marketers are embracing these technologies and successfully and strategically deploying them to hit KPIs. Meta (Facebook).

Enterprise Management 104

Enterprise Management B2B Marketing B2B Marketing Management 104