Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And businesses recognize the power of social media in driving tangible results. 94% of marketers believe that influencer marketing is an effective strategy for B2B businesses.

Social Media 117

Social Media Trends Media B2B 117

Sprout Social

APRIL 6, 2020

Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013. Specifically designed with education in mind, LinkedIn Pages for have special sections like Alumni, where you can connect with other graduates. Setting up LinkedIn Pages for schools.

Education 102

Education Linkedin Practices Best Practices 102

BenchmarkONE

NOVEMBER 17, 2021

Every business needs a way to generate leads (and sales) consistently, and there’s no better platform to do that than Facebook. Whether you love or hate it, there’s no getting away from the fact that Facebook offers an incredible opportunity for business owners. . Using Facebook Conversion Ads .

Facebook 83

Facebook Lead Scoring Lead Ranking Generation 83

Marketing Insider Group

JULY 11, 2023

Word of mouth is the best publicity, but it’s not enough to sustain a thriving business. If you sell to other businesses, advertise online through Facebook and LinkedIn. These platforms have more users that are professional adults with spending power. Success with Facebook comes from mastering bids for keywords.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

Convince & Convert

DECEMBER 6, 2023

75% of X (Twitter) Users Have Used the Platform to Connect with Brands According to a Khoros survey , 3/4 of X users have interacted with different companies on the social media platform. On Facebook, this percentage is lower, as about 59% of users have reached out to brands on the website. Image via Khoros 9.

Work Management 145

Work Management Marketing Management Social Media Stats 145

Navigate the Channel

NOVEMBER 21, 2023

Like other paid media, building a budget for paid social media can depend on a number of factors and, with careful consideration and alignment with your overall communication plan, social media can be an effective channel in your overall paid media mix. RELATED: How Do I Know Which Social Platform Is Right For My Business?

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

Navigate the Channel

JUNE 21, 2023

It’s tempting to plan your social media strategy based on what platforms have the most users, which platforms you use personally—or which platforms produce the least amount of cringe when you scroll them. Finding the perfect social media platform for your business is all about aligning your goals, target audience, and purpose.

Business 65

Business Social Media Youtube Facebook 65

Oktopost

MAY 12, 2021

If you had to guess which business decision could increase your company’s ROI a staggering 6,469% this year, what would your guess be? B2B businesses need to foster a strong spirit of community to serve their clients and customers better. Let’s take a deeper look to learn how you can build a beneficial community around your B2B brand.

Communities 121

Communities Ad Building Brand Identity Branding 121

Go Beyond SEO

APRIL 23, 2024

Welcome to our comprehensive guide on effective pest control lead generation strategies. As the industry continues to evolve, it’s crucial to stay ahead of the competition and implement innovative techniques to generate quality leads for your business.

Lead Generation 60

Lead Generation Lead Ranking Lead Scoring Generation 60

The Lead Agency

OCTOBER 18, 2020

billion users worldwide in 2020, and a predicted 4.41 billion users by 2025, B2B marketers are harnessing the platform to reach desired target audiences to promote their products and/or services through a diversified calendar of content. However, to maximise results, it is crucial to identify your business’ key goals and objectives.

Social Media 118

Social Media Media B2B Business 118

Marketing Insider Group

JULY 27, 2021

Users and developers simultaneously waited for the other to “go first.”. Without enough users purchasing AR/VR headset hardware, developers saw no reason to develop high volume content. Without engaging content, users saw no reason to buy expensive equipment. Looking to build a connection between your customers?

Terms and Conditions 360

Terms and Conditions Content Marketing Management Interactive Marketing 360

Directive Agency

AUGUST 3, 2020

The B2B buyer’s journey is much longer and more complex than that of a general consumer. It’s going to take a lot more than a stellar Facebook ad to turn a prospective buyer into a paying customer. Facebook advertising for B2B brands. In 2020, the number of active Facebook users has skyrocketed to over 2.6

Top of Funnel 64

Top of Funnel Paid Search Agency Facebook Ads 64

Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. She started her first business at the age of 19, selling jewelry assembled in her bedroom on Etsy. She also teaches online courses on how to start and scale e-commerce businesses.

eCommerce 112

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 112

Outgrow

FEBRUARY 12, 2023

15+ Promotion Ideas on How to Grow a Small Business Marketing and growing a small business is a challenging task all startups go through. Hence, here are some effective and out-of-the-box promotion ideas you need to try out today to grow your business. Some brands succeed but there are some that struggle to make their presence.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Sprout Social

JULY 21, 2022

From social networking to video sharing and social messaging, there’s something for everyone (and every business). Users can like, share, comment on posts and follow other users and businesses. Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat. Types of social media. Social networking.

Social Media 145

Social Media Social Marketing Media Curation 145

Unbounce

APRIL 4, 2019

When you’re just starting out, it can be a struggle to find simple advice about where you should be advertising your business online. The blogs all say Facebook is for old people. So how do you know where you should be advertising for your business and your demographic? Facebook Ads. And LinkedIn is dying, right?

Paid Content 111

Paid Content Paid Search Agency Ads Purchase Intent 111

CoSchedule

JANUARY 27, 2023

Full Name Email Address Company Website URL Submit By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy ; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. Your download should start shortly. Their launch campaign?

Social Media 126

Social Media Social Marketing Examples Planning 126

Optinmonster

MARCH 11, 2024

This approach aims to increase user engagement, customer loyalty, and participation by tapping into the intrinsic motivations that drive people to play games, such as the desire for achievement, competition, and social interaction. Levels: Levels indicate a user’s progression and are often tied to increasing rewards or status.

Examples 99

Examples Planning Paid Search Agency Interactive Marketing 99

Hubspot

DECEMBER 2, 2020

In this post, we’ll give brief explanations of the importance of social media for business, as well as outline eight ways that marketers can leverage social media to meet business goals. Why is social media important for business? Due to the sheer amount of users ( 3.81 Learn About Your Personas. For example, 32.5%

Social Media 101

Social Media Top of Funnel Social Marketing Advertising Agencies 101

Oktopost

SEPTEMBER 13, 2022

Showing the human side of financial services through social media can help to build trust with potential clients. There are a number of benefits that financial services can experience by being present on social media, which include: Build trust: Financial services is a relationship-based industry. A huge user base of professionals.

Social Media 84

Social Media Work Management Marketing Management Service 84

Optinmonster

FEBRUARY 21, 2024

But rather than writing a brand new post, we simply take that old pillar article and freshen it up which makes it easy for users to always find the most helpful content. Just plug in your main keyword, and it will generate a list of related keywords. We add more information to our content to make it better and more relevant.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Sprout Social

SEPTEMBER 14, 2023

Investing in your current audience leads to building trust with them, as well as prospective customers. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. In fact, it’s quite the opposite.

Marketing & Strategy 123

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 123

Sprout Social

JULY 22, 2021

Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales. Consequently, understanding how different generations use social media is critical to shaping a social strategy that gets results. In this post, we’ll dive into the nuts and bolts of social media use by generation.

Social Media 140

Social Media Generation Media Lead Ranking 140

The Lead Agency

FEBRUARY 12, 2023

For LinkedIn and Facebook, the leading social media platforms used by B2B marketers , it’s recommended to post between two and five times a week. It keeps your followers up-to-date on what’s happening in your industry, while also giving you a chance to explain what these changes mean for them and your business.

Social Media 126

Social Media Social Marketing B2B Marketing Media 126

Stevens & Tate

MARCH 31, 2024

Noteworthy Marketing Trends and News Google’s Update and Latest Changes In its ongoing quest to enhance user experience and maintain the integrity of its search platform, Google unveiled an important core update in March 2024. Closing: Finalizing the deal and securing commitment from the prospect to do business with the company.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

SalesGrape

NOVEMBER 3, 2023

Understanding the Power of Social Media Lead Generation: Unleashing the Potential In today’s digital age, social media has become an integral part of our lives. With billions of active users across various platforms, it presents a massive opportunity for businesses to generate leads and drive conversions.

Lead Generation 52

Lead Generation Social Media Generation Media 52

BOP Design

MARCH 22, 2021

are critical to everyday business. You can’t rely on in-person meetings as the only touchpoint for educating your audience. True thought leadership articles and blog posts educate and provide helpful information for professionals in a certain industry or position. Yes, “Delete Facebook” was a big trend recently.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Optinmonster

FEBRUARY 11, 2024

Are you using growth hacking strategies to boost your business? Whether you’re a start-up or have been in business for a while, business growth is necessary to thrive. Businesses that don’t grow soon disappear. For example, if you use MailChimp, you can message your first 2000 users for free.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Scoop.it

DECEMBER 28, 2023

Fortunately, however, there are various strategies that can allow your ecommerce business to attract web visitors and turn them into buyers. Imagine a scenario where your business is trying to convert consumers in the bottom stages of the sales funnel. Content marketing is, without a doubt, one of the best ways to achieve this goal.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

BOP Design

DECEMBER 21, 2021

At Bop Design, we are big proponents of inbound marketing for lead generation. Thought leadership articles aren’t sales pieces, rather, they are educational content pieces (copy, video, illustrations, etc.) Thought leadership content helps to build trust with your prospect and positions your business as a knowledgeable industry leader.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

seo.co

JANUARY 3, 2023

In this article, we’ll outline some leading strategies that will put your business at the forefront of today’s digital marketing landscape. Most law firms are local businesses. Here are a few best practices for local SEO : Using consistent and accurate business information on your website, including contact details.

Webinar Metrics 98

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 98

Oktopost

MARCH 31, 2021

Still not sure if your business should employ video marketing? Consider this: by the end of 2021, the average internet user was forecast to spend roughly 100 minutes a day watching online videos. TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Only B2B

JULY 21, 2022

Users of interactive content are more willing to provide personal information, resulting in the production of leads. How Can Interactive Content Benefit in Lead Generation? In comparison to static content, interactive content is more successful in generating leads. How Can Interactive Content Benefit in Lead Generation.

Lead Generation 118

Lead Generation Sales Qualified Leads Generation Lead Scoring 118

Only B2B

JULY 21, 2022

Users of interactive content are more willing to provide personal information, resulting in the production of leads. How Can Interactive Content Benefit in Lead Generation? In comparison to static content, interactive content is more successful in generating leads. How Can Interactive Content Benefit in Lead Generation.

Lead Generation 118

Lead Generation Sales Qualified Leads Generation Lead Scoring 118

Launch Marketing

MAY 11, 2022

Here are a few tips to help you build a solid strategy and align it with your company objectives while creating an interesting and engaging presence on social media. Work with your team to figure out what social media can help the business achieve. Many B2B businesses rely more heavily on LinkedIn and Facebook to reach their audience.

Social Media 117

Social Media SWOT Tips Media 117

ClearVoice

JUNE 17, 2021

Social media platforms continue to evolve and grow, and so do their respective user bases. After all, it’s easier to build an audience on social media if they’re already actively looking for content like yours on that specific platform. Over the last five years, the total number of social media users (i.e., Global usage.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

ClickZ

NOVEMBER 22, 2019

Areas where chatbots can be used – Sales inquiries, pre-sales support, post-sales support, self-service knowledge, customer support, self-help/self-service, shopping assistance, training and education, and lots more on a 24/7 basis. You can build the chatbot once and deploy it multiple times across several channels. Product USP.

CMS Development 132

CMS Development Tools Case Studies Paid Search Agency 132