Convince & Convert

MARCH 3, 2010

Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. Don’t just let your clients post to their Facebook page willy nilly, or write random blog posts whenever they feel that WordPress urge. There’s a way to get your Facebook update seen in more news feeds.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Hubspot

OCTOBER 17, 2018

Growth hacking is the term used to describe experiments and processes aimed at building and maintaining a company’s customer base. Come up with two, three, four, or twelve ways of testing your theories, and how you can reach your goals. If you come up with a game-changing tactic, spread the word. What is growth hacking?

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Content Marketing Institute

FEBRUARY 6, 2019

They want to make a name for their business, increase marketplace visibility, close more sales, earn more revenue, expand the teams to do the work, and secure a spot in the annals of industry success. In other words, they want to build an enterprise. Just how much does the content marketing game change at the enterprise level?

Enterprise Management 93

Enterprise Management Research Account Based Marketing Work Management 93

Convince & Convert

SEPTEMBER 20, 2010

None of that is impacted in the slightest by whether you’re selling to consumers or other businesses. I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Linkedin Groups vs. Twitter.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

ClearVoice

JUNE 9, 2020

After all, businesses are built are on selling products to consumers. The following examples do a stellar job of connecting with a defined audience, providing education and positioning their brands as providers of solutions. During the pandemic, I’ve upped my snacking game to pro-level. Traditional Medicinals tea article.

Top of Funnel 90

Top of Funnel Product Buyer Personas Advertising Funnels 90

Content Standard

NOVEMBER 26, 2018

We’ve paid some attention to people, of course, using storytelling to build a loyal audience through content—because humans love stories, not sales messages—but that still sounds self-serving. Maybe the answer is to take the humble marketing community, and build it into a whole world. .” ” Xbox.

Communities 75

Communities Cross-Selling Ad Building Work Management 75

Convert

JULY 28, 2022

These things can and should map to your output metrics, which are typically numerical business metrics that stakeholders care about. Because output metrics focus on business outcomes, I’ll walk through those first – the reason being that your output metrics should determine your input metrics. Experimentation Output Metrics.

Lead Ranking 59

Lead Ranking Webinar Metrics Click Rate Correlation 59

Hubspot

SEPTEMBER 19, 2019

If you sell a directory management software, you might show your reps a video of a product demo for an agency and a small business so they can see the difference. This gives developers a chance to practice building an app or adding a new feature to an existing one. Provide hands-on training. Utilize a knowledge base or academy.

Training 83

Training Enterprise Management Product Work Management 83

Valasys

MARCH 19, 2020

With the right content strategy, your business can harvest the maximum returns. According to Jeff Bullas, CEO of Jeffbullas.com Pty Ltd, “If you love what you’re doing… that will make it so much easier to actually sit down & create content, inspire, entertain & educate. That’s what’s really important.”.

Paid Content 59

Paid Content Top of Funnel B2B Marketing Planning 59

B2B Marketing Zone Posts

AUGUST 3, 2010

The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. But they’ve created a Facebook page and have 500 followers on Twitter so somehow that makes them a guru. Dead wrong. Every Cash flow.

Ning 40

Ning Paid Content Facebook Sales Management 40

Single Grain

JULY 5, 2023

For example, “Can you explain the theory of relativity?” Learning and Education: Questions related to learning new topics, concepts, or skills are also a great fit. TABLE OF CONTENTS: ↓ Why Is ChatGPT a Powerful Tool for Marketers? What Are the Best Types of Questions to Ask ChatGPT?

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52

Moz

JULY 8, 2019

The energy in the room is contagious and everyone leaves the conference with the promise of new strategies, connections, and ideas that have the possibility to transform the way you think about business. With MozCon fast approaching, the excitement is building. Photo credit: Turk Photos. At least, that’s the dream. The reality?

Conference 45

Conference Template Twitter SEO 45

Hubspot

NOVEMBER 9, 2023

Despite dating all the way back to the MySpace era , marketing on X (formerly called Twitter) is still untouched for many businesses. Notice how the “send us a private message” button that appears under some posts: Image Source Learning how to use X for business can unlock an enormous opportunity for both companies and individuals.

Twitter 66

Twitter Ideal Customer Profiles Ad Exchange Curation 66

seo.co

JANUARY 15, 2021

The general purpose is to help users make an educated decision when buying a certain product; in the example below from MacRumors , the buying guide compares and contrasts different categories of Apple products to help unfamiliar users decide precisely what they need. Buying guides. Image Source: Bankrate ).

Marketing Websites 83

Marketing Websites Content Webinar Metrics Work Management 83

Single Grain

OCTOBER 20, 2020

Nowadays, interactive content is the boss, with 93% of marketers rating interactive content as highly effective at educating prospective customers: Today’s online shoppers want to interact with brands. In this post, we’re going to show you how to make interactive content work for your business. Content is no longer king. Let’s dive in!

Paid Content 145

Paid Content Paper Content Interactive Marketing 145

Buzz Marketing for Technology

JUNE 27, 2008

There was an interesting article in the Financial Times Digital Business special section. As I blogged earlier , I think there are three main groups we should be targeting: organizations, individuals, and business/vocational schools (higher ed and even high school vocational/business programs). Links to this post. Literacy Gap.

Work Management 100

Work Management Wiki Marketing Management Training 100

Convince & Convert

SEPTEMBER 21, 2010

But, I absorbed many smaller lessons that will help guide my thinking about the conference, technology, and social business in the coming months. SXSW needs a much better vetting process if it’s going to retain even a modicum of educational value. I’ll write about that soon. Edwards University for their MBA program).

Social Media 126

Social Media Media Paid Content Conference 126

Single Grain

DECEMBER 6, 2019

Today, these innovative digital marketing trends are among the top priorities for most business owners in 2020. After all, if your business has any intention of remaining competitive in today's online landscape, you must adapt to the rapidly evolving changes in digital marketing. Every business is threatened.”.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145