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Writing on the Web

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3 Networking Tips with LinkedIn Groups for Business

Writing on the Web

LinkedIn is today to working professionals what Facebook was to college students when it first launched: a networking tool with a specific audience and purpose in mind. As a group moderator you have the ability to: Build specific member communities with corresponding or complimentary perspectives and prompt discussion about important topics.

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Content Marketing Ideas: Rethinking Blogging

Writing on the Web

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. Writing on my blog is my way of reaching out to people looking for ways to write content on the Web so that they can get found, get known and get new business.

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How to Convert Readers into Clients on Your Blog

Writing on the Web

It may seem like a stretch… like building a bridge over a river and leading readers across. What’s the most important thing to remember when you’re writing for your business blog? Educate readers, but try to entertain them while doing it. Build trust with readers so they ask for products and services.

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3 Biggest Challenges for Online Content Marketing?

Writing on the Web

What are the three biggest challenges to marketing your business? How do I get them to know me , like me, and trust me to do business with? I did a survey on this in April, 2001: Readers say that getting traffic, building a list, and converting readers to clients are their biggest challenges. Share this on Facebook.