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How the CEO Can Enhance Sales, Marketing, and the Executive Branch

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In the epiphany stage they want education and unique perspectives; in the awareness stage they want product information and subject matter experts (SMEs); and in the interest stage they want benchmarks and best practices.". movement harshly declare that proactive targeting and prospecting for new business is dead. New business.

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PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus

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Today we discussed several of the latest marketing trends and the impact new technologies are making in the B2B business climate. Social media is becoming an integral part of the marketing mix for companies looking to grow their presence with both business and consumer clientele. Social Media: What's Hot?