KoMarketing Associates

DECEMBER 4, 2014

So, as 2014 comes to a close and I look back on the year, here are a few things I learned about search, the industry, our business, and more. Education is Still Needed. Remember when we spent time building out Google+ pages, forcing our clients to not just create a page, but ensuring that every one of their authors also created a page?

SEO 120

SEO Mobile Marketing Link Building Work Management 120

KoMarketing Associates

SEPTEMBER 8, 2020

It offers opportunities for lead generation , sales, audience building, networking, and yes – recruitment. This is not a platform you’ll do well on if you just repost whatever you’ve just published on Facebook or Instagram. It evaluates photos for different conditions: business, dating, or social media.

Linkedin 165

Linkedin B2B Marketing Ideal Customer Profiles B2B 165

KoMarketing Associates

JULY 12, 2018

When you have a virtual product, it’s much easier to do online demos or walk-throughs for clients because the product itself is online, so users can actually experience it in real time, instead of imagining what it’s like physically (like you would for a virtual tour of an office building, for example). Online Training.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

KoMarketing Associates

AUGUST 18, 2020

Meta description 1: B2B video marketing on LinkedIn is one of the best opportunities in marketing if you want to increase engagement and drive business at the same time. 41% of marketers think video is THE best content format for building relationships that generate leads. Remember the old rule in B2B: People do business with people.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

KoMarketing Associates

APRIL 2, 2019

We already know that the B2B journey is powered by content as prospects want to self-educate. Which is why so many B2B companies are turning to thought leadership to build brand awareness, enhance decision makers’ trust, open the conversation, and help close business, according to research by Edelman and LinkedIn.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

KoMarketing Associates

NOVEMBER 27, 2018

When asked about keyword density, we believe it really comes down to educating the individual asking the question about how Google’s algorithm has changed, and therefore SEO best practices. You spend years building a brand, marketing a product, and then, with the click of a button, the name changes.

Online Marketing 120

Online Marketing Paid Search Agency B2B Marketing B2B 120

KoMarketing Associates

SEPTEMBER 29, 2017

It seems nearly impossible that such a large amount of people would have so much in common; however, each and every attendee had three goals in mind – innovation, education, and connections. The bottom line is if you aren’t connecting emotionally with your customers, you aren’t building a brand. Be your authentic self.

B2B Marketing 132

B2B Marketing B2B Paid Search Agency Advertising Agencies 132

KoMarketing Associates

NOVEMBER 10, 2021

Social media has changed the way we live, interact with each other, and, yes, even market our businesses. Building a B2B social media strategy is the first step to creating a successful social media marketing plan. Finding the right platform for your business is crucial to an effective social strategy. More than 3.6 Even better?

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

KoMarketing Associates

JULY 26, 2012

But experimentation and educated testing should be part of every marketer’s strategic tactics. Google’s growth post IPO helped fuel an industry (SEO) and an opportunity for prospective business owners to build successful online enterprises through search. Bottom-line: Good SEO is not about gaming the system.

Search Engine Marketing 120

Search Engine Marketing Search Marketing SEO Lead Scoring 120

KoMarketing Associates

AUGUST 20, 2019

Business to Business (B2B) companies have not escaped from the shift in marketing trends. In just one country, you may find they speak many different languages , have varying levels of education, or simply behave differently. Business Skills. If you think about it, Google didn’t even exist until 1998.

B2B Marketing 121

B2B Marketing Top of Funnel Planning Work Management 121

KoMarketing Associates

DECEMBER 10, 2019

Hopefully, you’ve taken a few steps to build a presence on “the ‘gram.” Or even like it’s Facebook. So here are ten strategies for how to build your influence and audience on Instagram… and how to actually get some business from it. Even B2B businesses let their hair down a little on Instagram. Authenticity rules.

B2B Marketing 247

B2B Marketing Tactics Advertising Agencies Effectiveness 247

KoMarketing Associates

JUNE 11, 2019

Even for B2B marketers, Facebook wins by a mile. A recent survey found that 48% of B2B marketers say Facebook is their most important platform. While Facebook may still be important, Facebook organic reach continues to fall off. 65% of B2B marketers use Facebook ads. What’s the most important social media platform?

Facebook 122

Facebook Paid Search Agency Ads B2B 122

KoMarketing Associates

JUNE 27, 2012

In the word of marketing, content is said to be King; it educates people so that they know, like, and trust you well enough to do business with you. Build a Reputation: The end goal of any content marketing initiative is to reach your audience. But great content doesn’t distribute itself.

Content 120

Content Verticals Social Media High Quality Lead 120

KoMarketing Associates

JANUARY 11, 2018

Businesses can get in the action too! If your B2B business offers more services than products, you can also consider expert quotes and statistics as images. Try to showcase your office or buildings and events your team is doing together, like retreats or happy hours. It gives it a sense of continuity while being easy to read.

Paid Search Agency 252

Paid Search Agency Companies B2B Broadcasting 252