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Social media pioneer says technology will transfom education

grow - Practical Marketing Solutions

And a particular passion is education. Hoffman, a former Marshall Scholar, used his pulpit to articulate his vision for how technology should be transforming the educational system. “Education is about giving people the tools they need to to navigate the world,” he said. Based on my education, I was unprepared to navigate this world. How

From Scratch: Four (Free) List Building Strategies

Act-On

Even if you know going in, and have pitched the notion of building a prospect list … the pressure to perform is intense from the minute you start. Most marketers and agencies have more ideas than budgets, so we’re going to explore seven strategies to build a great prospect list that take a varied approach: four strategies require time, and three strategies require money.

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Rise of the CMO in Higher Education

Fathom

” The marketing industry, not unlike the education industry, is abuzz these days with notions of revolutionary change and visions for a radically different future. Kormis , CMO of Georgetown University’s McDonough School of Business); the people who should know best rate themselves lower than other CMOs  on how well their organization is “driven by customer needs.”

The 7 Building Blocks of a Solid Content Marketing Plan

ScribbleLive

These should include important data like age, race, religion, gender, income level, profession, family size, education level, and marital status. If you’re targeting businesses look for information like industry, geographic location, customer size, number of employees, number of branches, type of produce, annual revenue, and the age of the company. Understand your audience.

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B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. Engage and educate them. What are the business and. business success online.

Case Study: Using influencers to quickly build an audience for your content

grow - Practical Marketing Solutions

He loved the construction industry and sharing his business expertise with others. He sensed there was a huge need around teaching construction professionals how to run their businesses more efficiently. He didn’t have the luxury of building an audience patiently over time. When you don’t have time to build your own audience, borrow someone else’s! So I was building on this weak social relationship from the Internet and I was becoming a real human being to him. My connections in this group led to my first invitation to speak at a national building supply show.

Small Business Marketing Optimization Tips for 2016

Webbiquity

The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. You’re probably thinking, “If only I had more time today!,” but what you should really be doing is focusing on areas you can improve your business every day for the remainder of 2015. Guest post by John Oechsle. Data Management. Social media.

29 Ways to Collect Email Addresses for Your Business

Vertical Response

Create a “sign up” call to action on your Facebook business page. Create enticing visuals encouraging people to sign up for your list, and post them on various social media channels (especially Facebook, Twitter, Instagram, Pinterest, LinkedIn). Do the same for any business cards you may receive. Looking for ways to grow your email list? Host your own event.

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3 Steps To Highly Targeted B2B Facebook Ads With Predictive

Radius

Combine the biggest social media platform with the best business data. Enter Facebook + Radius. Building A Highly Targeted B2B Facebook Ad Campaign. At Radius, our marketing team focuses on helping businesses bridge the gap between data and revenue, and often times our efforts start with educating marketers about predictive and our company.

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B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. Engage and educate them. What are the business and. business success online.

Facebook Tips for Midsize Businesses

Paul Gillin

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. But many SMB’s don’t take full advantage of the Facebook platform because they’re intimidated by the learning curve and the technical knowledge that Facebook applications demand.

Building Content Marketing Strategy – 10 Steps

B2B Marketing Insider

Today you probably visit a few car review sites, like Edmunds.com or MSN Autos, check safety and reliability ratings, look at resale value in KBB.com, and then ask a few friends on Facebook.  10 Steps to a Building a Successful Content Marketing Strategy. Writing educational, helpful content can be useful in building trust. By Gerardo Dada. The new buying process.

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How To Plan And Build A Successful Content Marketing Strategy

B2B Marketing Insider

Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. Yesterday I presented to more than 600 attendees of the NewsCred # ThinkContent Webinar: “How To Plan And Build A Successful Content Marketing Strategy.” AmEx Open Forum Example: Help Small Businesses Do More Business.

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This Week in Content Marketing: Get Ready for Brands to Take Over Facebook Instant Articles

Junta 42

In this episode of This Old Marketing, Robert and I talk about the implications of Facebook opening Instant Articles to brands, starting with Intel. We also take a closer look at Facebook’s new Creative Hub. This, in turn, will lead Facebook to subsidize some brands to keep them using it. It enables them to share, review, test, and create ads on Facebook and Instagram.

Five Facebook Advertising Features You Haven’t Tried Yet

Webbiquity

Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. From short ads along the right pane to full newsfeed ads, the platform continues to expand its advertising opportunities, giving business new and exciting ways to reach their audiences. Looking for the next big thing in Facebook advertising ? Guest post by Mike Bird.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. Engage and educate them. What are the business and. business success online.

Finally, the truth about social media and customer engagement

grow - Practical Marketing Solutions

” Counting on a long-term, high customer engagement level on Snapchat (or anywhere) as a business case is foolish because it probably can’t last, and we’re already seeing proof of that. Here is a question I received on a podcast interview this week: Should our listeners be on Facebook Live? Maybe it doesn’t matter if we’re on Snapchat or Facebook Live.

What Your Traditional Marketing Education Didn't Teach You About Marketing Today

Hubspot

Whether you studied marketing as an undergrad, graduate, or business school student, chances are your studies included classes about branding, marketing strategy, public relations, and the basics of advertising -- all of which are interesting topics and core to the history and relevance of modern marketing. New School: Design and Build for a Visual World. New School: Got a Story?

Agency Secrets: Adopting Digital Marketing in Higher Education

Fathom

After working with Higher Education clients for over 10 years, I’ve realized it’s not easy to get stakeholder buy-in. Along the way, I’ve learned some secrets to helping higher education institutions adopt digital marketing tactics – and new ideas: 1. Empathy with your team builds trust. And empathy for your students, and even potential students, will build adoption.

10 Ways Small Businesses Should Be Using Video (with Examples!)

Vidyard

In my last post, I dove into the 17 reasons why small businesses need video and promised that I would share the how , or the best ways small businesses could incorporate video into their marketing plan. Empower Your Leaders to Educate Your Audience. There are endless educational topics in your space that your audience will find useful. Here it is! So let’s dive in. 1.

The Anatomy of a Successful Facebook Post

Hubspot

When it comes to using Facebook for business, many people wonder what the secret for success is. We’ve dissected the key elements of successful Facebook posts so you can properly optimize yours. You’re going to have to think a little harder about what your business audience needs. The key to a successful Facebook post is to start with a clear objective.

The Rise of Social Business – Broader than Facebook, Twitter, LinkedIn, Google+ Combined

Blue Focus Marketing

The transformational trend of social business is disrupting and revolutionizing large and small businesses alike as the world becomes increasingly more interconnected, rewired and reoriented by social technology. Businesses are in the midst of fundamental changes that will neither reverse for stragglers nor offer them mulligans. What Does Social Business Really Mean?

How to Build an Email Newsletter that Wins Business

Hinge Marketing

With all the other fancy marketing channels to choose from — LinkedIn, Twitter, Facebook, pay-per-click ads, etc — email sounds old and washed up. But according to a study by McKinsey & Company , email was nearly 40 times more effective at acquiring customers than Facebook and Twitter combined. What impact is this going to have on their business?

Demanding Clients: How Far Should You Let Them Go?

grow - Practical Marketing Solutions

Client education comes with the territory, especially when you’re a consultant or company like me and have to catch clients up to speed with social media. client we recently fired — we’ll call her “Lady Important Pants” — would constantly ask for us to do projects clearly outside of our scope, which was just managing her Facebook page. I get it.

How the News Feed Algorithms Work on Facebook, Twitter & Instagram

Hubspot

You're connected with hundreds of people -- maybe even thousands -- on Facebook, Twitter, and Instagram. It started with Facebook in 2006 , and then Twitter nine years later in 2015. To help get it all straight, we've put together this simple guide on how the news feed works on the three most popular social networks: Facebook, Twitter, and Instagram. Let's dive in. It's us.

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5 Mistakes Every B2B Company Is Making On Facebook

Social Media B2B

While LinkedIn is often the preferred platform for B2B social media , Facebook can be the difference in the success of your marketing, if done right. In the case of Facebook, there are a range of opportunities to flip the traditionally B2C platform in your favor. Keep reading to find out how to get B2B marketing right on Facebook. 1. Facebook Social Media 101 Social Networks

17 Reasons Why Small Business Need (More) Video

Vidyard

Chances are, if you’re in marketing at a small business, you’ve got your hands in all sorts of jars. Pick things to focus your time on that are going to generate awareness, educate your customers to prime them for your offering, build demand, create shorter sales cycles, promote a free trial, etc. Build stronger brand affiliation and connection. Rank higher in search.

5 Ways to Get Student Reviews Seen via Higher-Education Social Media

Fathom

Offer a student review app on Facebook. Installing an app on Facebook provides an easy way for current students and alumni to share their college experiences with your school’s social community. Build out a pin board for sharing student-generated pictures. beautiful picture of campus that has been pinned on Pinterest can also be used as an image for a future Facebook post.

The disconnect between social media popularity and business effectiveness

grow - Practical Marketing Solutions

enjoyed getting to know this fella in real life but could not help but note that there is certainly a vast disconnect between the “social proof” of his humongous online presence and the relatively little true business experience this young guy possessed. It adds a level of complexity to the business world. By Mark W. You can automate just about everything.”

6 Great B2B Business, Marketing, and Strategy Books

KoMarketing Associates

According to Tom Corley’s Rich Habits , 88% of the wealthy read 30 minutes or more each day for education or career reasons, versus 2% of the poor. That being said, we can assume that reading more for business and educational reasons can correlate with earning a higher income and having a more successful business. Good to Great by Jim Collins. Cohen. Photo via Pixabay.

Four actual, non-spammy strategies for Pokémon GO and local businesses

grow - Practical Marketing Solutions

But here’s the upshot for businesses: everyone’s playing Pokémon GO. It’s more popular than Tinder and has more daily users than Facebook and Twitter. In short, your customers are playing, and for brick and mortar businesses, this is a gold-plated opportunity for you to drive foot traffic to your business and, ideally, get people to come in and stay awhile. Seriously!

6 Ways to Get Out of Your Rut and Get More Out of Facebook

grow - Practical Marketing Solutions

She was in a Facebook rut. Many users like Debbie are experiencing Facebook fatigue. A Pew Internet Research study found that 61% of Facebook users have voluntarily taken a break from using the site for a period of several weeks or more. 20% of those who don’t use Facebook did at one time, but quit. “I’m tired of Facebook,” people complain. Passive aggressive?

11 Helpful Resources for Improving Your Business Skills

Hubspot

Whether or not business school is worth the investment is a hot topic these days. But regardless of where you stand, you don't have to go to business school to gain a better understanding of how businesses work. Business" is quite a versatile topic with many components. Here are 11 of the best resources out there to help you become more business-savvy. Rossotti.

Do B2B Companies Really Need to Be on Facebook?

Social Media B2B

Step 2: Facebook. And marketers wonder if they should even be on all these platforms, especially Facebook, as organic reach has deteriorated. This approach ignores several important marketing questions that B2B marketers should be asking about Facebook. 1. Note that I said business goals, not social media goals. Getting more followers is not a business goal.

How to Use Facebook Audience Insights: A Beginner's Guide

Hubspot

Facebook Audience Insights is one of the most powerful analytical tools at your disposal -- that is, if you know how to use it. Accessed through Facebook Ads Manager, Audience Insights is free to use and provides a huge amount of demographic and behavioural data about your audience and that of your competitors. Facebook will then match those email addresses with user accounts.

Facebook Instant Articles: Bad for Marketers, OK for Publishers, but Great for Facebook

Hubspot

When Facebook recently launched Instant Articles , the internet and publishing community was buzzing. Publishers were excited -- by hosting their own articles within Facebook but still displaying their own ads, they could generate more traffic and attention from the Facebook community. Smart Move for Facebook. Facebook is brilliant. Well played, Facebook.

Strategies to deal with losing readers through the newsfeed evolution

grow - Practical Marketing Solutions

In particular, Facebook and Apple are hastening the demise of a publishing industry that is already in trouble by hijacking valuable content for their newsfeeds.  In a world where social platforms not only own your content, but your audience and advertising, publishers are scrambling, whether it’s The New York Times or a blogger like me. Facebook is trying to own the news.

From Scratch: Three (More) List Building Strategies for Agencies (and Others)

Act-On

In our last post, we explored four (free) list-building strategies for agency marketers who’ve got to build a house list for clients or themselves. quick reminder that your paid list-building strategies require the same foundational elements we spoke of before, but they’re even more critical now. Three Paid List-Building Strategies. Advertising on Facebook.

Why Aren't My Facebook Fans Seeing My Posts Anymore?

Hubspot

If you manage a Facebook Page, you might be a little bit frustrated. Anyone who manages a Facebook Page has either heard about Facebook’s organic reach decline or experienced its aftermath first hand. Prior to 2012, marketers had it pretty darn good on Facebook despite frequent redesigns and News Feed algorithm changes to adapt to. Why Are Marketers Disappointed?

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Facebook Breaks the Marketing Sound Barrier for Small Business

Blue Focus Marketing

How Facebook Can Make Your Small Business Soar. So when it comes to your small business, ask yourself: Do you want more leads? If the answer is “ yes ”, you need a dynamic business Facebook page. The Future of Business is Social. Whether you’re new to Facebook, somewhat engaged or an advanced user, this blog provides tips on how to get more from Facebook.