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The Best of the Best: 2016 Video Marketing Awards

Vidyard

Before engaging marketing creative agency, Traction, to create compelling content for their business customers, Lenovo’s marketing efforts had primarily consisted of bottom-of-funnel tactics. Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform.

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The 14 Best Marketing Automation Tools

Webbiquity

HubSpot’s “all in one” marketing software includes a complete content management system (CMS) for building a website and blog, SEO and social tools, analytics, a landing page builder, and email segmentation and sequence automation. 7) Oracle Eloqua. This was the ninth post in the Best Online Business Tools series. #1:

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The Power of Integrated Marketing: How Owned, Earned, Paid, and Shared Media Can Drive Visibility in a Zero-Click World

Hinge Marketing

Social media platforms have made it harder for individuals and businesses to ramp up their visibility. If you need a platform that can program campaigns, suppress lists, and score leads, Pardot, Eloqua, and Hubspot are good options. This point underscores the importance of including educational videos and blogs on your website.

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Social Pros 16 – Jay and Eric Strike Back

Convince & Convert

Let’s talk a little bit about Facebook, shall we? Some of the people listening to this podcast may have heard of Facebook. Eric : I think this is going to be the Facebook episode. Jay : It may be, so we are recording this in the shadow of the Facebook IPO, and two things actually happened today. I say, probably not.

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Thoughts from Viewtopia 2016: Video Has Evolved

Vidyard

Last week, hundreds of marketers, sales leaders, and video producers came together in San Francisco to challenge the status quo of video for business. More than 20 billion videos are played across SnapChat, YouTube and Facebook every day, but what happens to these prospects once they’re done watching? Let that soak in.

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Sales Pipeline Radio, Episode 215: Q & A with Mike Orr @mikeorr8

Heinz Marketing

I think social is fundamentally the best starting point for building a personal brand because it’s interactive. Earlier today, I was talking to a bunch of realtors who obviously have a very keen interest in building their personal brand, but that’s a big topic that I think sometimes can feel a little obtuse to people.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

MQLs require more education and follow-up to be converted to an SQL. . There countless B2B metrics you can measure, but the shortlist above will show you where to invest more dollars, and allow you to build meaningful reports that sell the value of the marketing team to the C-suite. . . Closed-Won - closed business.