Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. B2B digital marketing refers to the promotion of products or services between businesses using digital channels. But you know what they say – nothing good comes easy.

B2B Marketing 314

B2B Marketing B2B Buyer Personas Mobile Advertising 314

Content Standard

JUNE 27, 2023

As a healthcare solutions provider, you’re functioning in an era in which your prospects (and existing customers) need educational support that provides clarity in the midst of chaos. In the process, you’re missing the opportunity to build deep topic authority in the specific areas of expertise you could be known for.

Work Management 89

Work Management Marketing Management Differentiation Education 89

Marketing Insider Group

DECEMBER 15, 2020

Brand awareness is more than people simply recognizing your business name or your logo. It’s vital to build brand awareness because consumers are much more likely to buy from a brand they know and trust than one that’s new to them. Content marketing can be a highly effective way to build brand awareness. Building Trust.

Ad Building 351

Ad Building Content Marketing Brand Identity Branding 351

Webbiquity

JULY 23, 2019

If you haven’t looked into video creation for your business yet, this is the right time to make video a core element in your content marketing mix. Keep it short and catchy to hold the attention of busy prospects with short attention spans through the end of your video. Showcase Your Customers. Educate Your Customers.

Video Marketing 246

Video Marketing Business Work Management Marketing Management 246

Marketing Insider Group

OCTOBER 18, 2023

Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. What Are the Benefits of Regularly Publishing Journalistic Content? When you publish journalistic content, you’ll quickly notice the following benefits. Murrow and Walter Cronkite.

Top of Funnel 286

Top of Funnel Tips Content High Quality Lead 286

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. Quick Takeaways.

Top of Funnel 343

Top of Funnel Work Management Marketing Management Content Marketing 343

Webbiquity

APRIL 18, 2024

Business process automation is, hands down, one of the best technological innovations to come along in decades. These tasks take time away from the value we could potentially be adding in our business. Reduced churn: Personalized follow-ups and timely engagement can reduce customer churn. Guest post by Eduard Klein.

Marketing Automation Services 149

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 149

Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. An ineffective strategy will both pause a business’s growth and decrease their probability of sales by 40%. Turn your mistakes into mastery and learn how to build an effective content marketing strategy that guarantees smooth sailing.

Marketing Budget Creation 311

Marketing Budget Creation Content Marketing Lead Ranking Lead Scoring 311

Marketing Insider Group

MARCH 24, 2021

Marketing success boils down to one thing: your audience’s trust. When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Gone are the days when a catchy commercial was all a brand needed to win a consumer’s business.

Brand Identity 360

Brand Identity Branding Advertising Agencies Content 360

Go Beyond SEO

APRIL 16, 2024

In today’s digital age, having a strong online presence is crucial for the growth of your pest management business. Your website serves as a virtual storefront, representing your brand and attracting potential customers. A well-designed website can attract more customers and generate leads for your business.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. Key Video Marketing Stats The video marketing stats below will help you craft a content marketing strategy that drives growth for your business. Benefits of Video Marketing 6.

Statistics 320

Statistics Video Marketing High Quality Lead Stats 320

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. Thought leadership content can help your company to get more press exposure, attract new business opportunities, and convert leads. Quick Takeaways. Avoid direct sales messages in this type of content.

Thought Leadership 326

Thought Leadership Enterprise Management Work Management Marketing Management 326

Hubspot

APRIL 21, 2020

It's easy to understand why you might think about free content this way — after all, the goal of any business is to make a profit, so giving away free goodies would be crazy, right? In fact, offering free content to your target audience and prospective customers can actually do the opposite. Free content builds trust.

Education 98

Education Sales Qualified Leads Content Inbound Marketing 98

Marketing Insider Group

APRIL 17, 2023

Product managers, salespeople, customer success managers, and solution engineers, among others, are critical resources for B2B writers. Tell them where you will publish the content, the campaign it supports, and the expected marketing outcomes. Take that as a win and build on it with your SME.

SME 317

SME Tips Content Marketing Work Management 317

Marketing Insider Group

NOVEMBER 23, 2023

We’ve applied the age-old notion of communicating through narrative to traditional advertising concepts, enabling us to build a bridge with our audience. Content, along with the digital innovations that have facilitated it, is transforming the way brands and businesses view one another. In effect, we’ve all become a little more human.

Content Marketing 229

Content Marketing Work Management Paid Search Agency Marketing Management 229

Stevens & Tate

FEBRUARY 15, 2022

It presented the perfect way for businesses to regularly publish new content to attract and build a large audience. How A Business Might Use A Blog. When you publish new content on your blog, Google will index it and include it in its search results. It also helps to build trust and credibility with your audience.

Online Marketing 100

Online Marketing Planning Lead Scoring Lead Ranking 100

Content Standard

NOVEMBER 19, 2018

The Edelman Trust Barometer is a survey that seeks to understand trust and credibility around the globe. For the past two years, Edelman has reported a significant decline in consumer trust across all four key institutions—business, government, NGOs, and media. Image attribution: Joshua Reddeko. Tell Your Story.

Ad Building 78

Ad Building Forrester Content Storytelling 78

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. Their case studies are searchable by industry and business size. Quick Takeaways.

Paid Search Agency 329

Paid Search Agency Content Marketing Companies Case Study 329

Marketing Insider Group

MAY 4, 2020

Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. Many tech companies have been publishing high-quality content for a long time and have earned a reputation for being knowledgeable and trustworthy. Quick Takeaways.

Enterprise Management 344

Enterprise Management Paid Search Agency Work Management Traffic 344

Content Standard

MARCH 12, 2024

Mistrust in mainstream media has hit record lows, as highlighted by Edelman’s latest Trust Barometer research. Frankly, our customers are drowning in a sea of information, hunting down sources to confirm information, and sifting through garbage to find advice they can trust. Why does this matter? They deserve better.

Media 95

Media Brand Identity Branding Storytelling 95

Webbiquity

NOVEMBER 28, 2023

On the other, there’s pressure to build positive, engaging relationships with prospects, without being pushy about lead generation. B2B sales is, of course, the process of selling your products/services to other businesses. Customers want to feel understood, not to be just another name on a list. What is B2B Sales Experience?

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Marketing Insider Group

MAY 3, 2021

Companies publish millions of blogs every day. Leaders often get picky about content because they read it as themselves, not the customer. If you can’t step outside of this, you’ll be doomed to continue publishing stuff that doesn’t resonate. Great content leads with education and offers specific takeaways. Get Creative.

B2B Marketing 296

B2B Marketing Content Marketing B2B Thought Leadership Planning 296

SmartBug Media

JUNE 11, 2021

Higher education is a unique and competitive landscape—one that pushes marketers to continuously think outside the box to have their brand stand out in a crowded marketplace. Now more than ever, with online degree options readily available and more people taking unconventional pathways in their education, the pressure is on.

Education 64

Education Account Based Marketing Work Management Lead Scoring 64

Marketing Insider Group

MARCH 30, 2021

All four brands mentioned above understand the importance of customer-centricity. They know how to keep their focus on the customer and follow sound product marketing principles for success. In other words, product marketers are responsible for getting people to purchase products and become loyal customers. Quick Takeaways.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

EveryoneSocial

JUNE 20, 2019

Educational content that is unconditionally proffered by a company is a low-cost means to enable brand exposure and foster engagement with the general public, prospects, competitors, and existing clients or customers. What’s So Educational About This Piece Anyway? Education is everyone’s secret sauce.

Education 105

Education Brand Identity Branding Content 105

Optinmonster

APRIL 11, 2024

The Dynamic Duo for Your Lead Generation Needs Pair OptinMonster campaigns with Uncanny Automator, and you’ll unlock a whole new world of automated actions that you can take to engage with your website visitors, and convert them into subscribers and paying customers. Problem: Your customers are skeptical one-time buyers.

Automation 84

Automation Marketing Websites Work Management Conversion 84

Webbiquity

OCTOBER 11, 2022

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. To build a lasting digital product brand, start with understanding how to create an effective brand strategy. Image credit: Olya Kobruseva on Pexels.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Marketing Insider Group

JANUARY 16, 2023

Is your business ready to have its most productive year yet? This means that the sooner professional marketers learn about these tools, the better we can utilize their technology to improve our businesses. Building a niche gives you a unique selling proposition, automatically minimizing the competition. Quick Takeaways.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Sharpspring

NOVEMBER 10, 2022

Lots of businesses set up blogs without any planning behind the effort. But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Here’s the checklist: 1.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Marketing Insider Group

FEBRUARY 27, 2023

Let’s face it – at some point, every business can benefit from enrolling team members in a marketing workshop. By re-aligning your marketing efforts with your audience’s needs, you can generate quality leads and turn them into paying customers. That means setting aggressive goals. Start cranking out your content!

Lead Ranking 259

Lead Ranking Planning B2B Thought Leadership Lead Scoring 259

Marketing Insider Group

OCTOBER 27, 2020

Businesses have a wealth of options for promoting their solutions to boost sales. B2B buyers are changing; they seek out more informational and educational content to solve problems. Even before the pandemic forced most businesses to operate virtually, we were already living in a digital landscape. Build a Content Strategy.

Top of Funnel 359

Top of Funnel Paid Search Agency Lead Ranking Work Management 359

ClearVoice

AUGUST 24, 2022

Your business needs stellar content to succeed. You may pride yourself on great prices, quality customer service, amazing employees, and a commitment to excellence, but you must ask yourself — how will people know about all of these wonderful things your brand stands for? Content builds brand recognition. Click To Tweet.

Paid Search Agency 52

Paid Search Agency Business SMB Content 52

Webbiquity

JANUARY 19, 2023

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. B2B is focused on developing relationships between businesses, while B2C is focused on connecting directly with end consumers. B2B marketing targets buying groups within businesses.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Top Rank Marketing

MARCH 25, 2024

Drawing the line between B2B and B2C SEO content The defining difference between B2B and B2C is that one targets businesses and professionals, while the other targets individual consumers. Organic SEO content plays a powerful role in brand building, serving as perpetual magnets to attract visitors from the 95% out-market audience.

Top of Funnel 105

Top of Funnel SEO Long Tail Marketing B2B 105

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. And before they do, they need to trust your brand as a thought leader in the market. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion. Email: Open rate, click-through rate.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Outgrow

FEBRUARY 12, 2023

15+ Promotion Ideas on How to Grow a Small Business Marketing and growing a small business is a challenging task all startups go through. Hence, here are some effective and out-of-the-box promotion ideas you need to try out today to grow your business. They provide a simple and easy 5-step customization process.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Optinmonster

APRIL 12, 2024

Have you ever wondered why businesses invest in case studies? In fact, we make a regular effort to communicate with our customers to produce great case studies. In fact, we make a regular effort to communicate with our customers to produce great case studies. Not sure if case studies are worth the investment?

Case Studies 105

Case Studies Case Study Studies Marketing Management 105