Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Sprout Social

MARCH 29, 2021

As the widest-reaching social network around, Facebook boasts nearly 2.8 But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. billion monthly active users. Can't stop, won't stop! ??

Facebook 141

Facebook Work Management Campaigns Top of Funnel 141

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. They’ll be more likely to remember you, admire you, trust you, and work with your business long term. Focus on building value for customers over driving sales. That way, they’ll be more likely to engage with your business regularly.

Top of Funnel 343

Top of Funnel Work Management Marketing Management Content Marketing 343

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And businesses recognize the power of social media in driving tangible results. 94% of marketers believe that influencer marketing is an effective strategy for B2B businesses.

Social Media 117

Social Media Trends Media B2B 117

Marketing Insider Group

MARCH 6, 2023

Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. With all of the benefits that come along with creating video content, like building your brand identity and increasing your SEO , there’s no reason why your company should miss out.

Video Marketing 301

Video Marketing Content Marketing Content Paid Search Agency 301

Webbiquity

MAY 25, 2021

We extended that interview with three questions that take a deeper dive into influencer marketing platforms as well as the similarities and differences between influencer marketing in the consumer and business worlds. So, a few questions related to the business of influencer marketing. Community is interesting. I love LinkedIn.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

The Marketing Blender

NOVEMBER 11, 2022

9 small business networking tips to help you expand your reach. When it comes to running a small business, networking is key. You need to build relationships with other businesses, influencers, and customers in order to create a solid foundation for your company. Join a Business Networking Group . Our Services. .

Small Business Marketing 96

Small Business Marketing Tips Allocation Business 96

Sprout Social

DECEMBER 5, 2023

Meet our experts Kikora Mason Laurise McMillian Greg Rokisky Cassandra Blackburn Algorithm Name: Kikora Mason Pronouns: She/Her Company: JPMorgan Chase Title: Vice President, Community—Chase Social Media Bio: Kikora Mason currently oversees social listening and community management strategy at JPMorgan Chase.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Sprout Social

JUNE 7, 2023

When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. This, coupled with an exceptional customer experience, ultimately drives customer acquisition and retention to fuel your business growth.

Work Management 111

Work Management Marketing AI Brand Identity Branding 111

BenchmarkONE

MARCH 18, 2020

I remember when I first signed up for Facebook. I had no idea that in just a few years, everyone and their moms (literally) would be joining the platform, and Facebook as I knew it would totally change. . The Power of Facebook . Whether or not Facebook continues down a controversial path is uncertain. It was 2005.

Facebook 80

Facebook Webinar Metrics Business Guidelines 80

Navigate the Channel

NOVEMBER 21, 2023

Your team is posting relevant, timely information and your community is engaged. Like other paid media, building a budget for paid social media can depend on a number of factors and, with careful consideration and alignment with your overall communication plan, social media can be an effective channel in your overall paid media mix.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

MKT1

OCTOBER 24, 2023

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Learning which specific Facebook groups or communities can unlock new channels for you.

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

Hubspot

AUGUST 30, 2018

As evident by UCLA's study, offline communication is critical for maintaining relationships. In business, nearly 100% of people say face-to-face meetings are essential for long-term relationships. However, most business interactions exist primarily online. Align your offline community with your company’s mission.

Communities 70

Communities Online Marketing Ad Building Advertising Agencies 70

The Forward Observer

NOVEMBER 10, 2023

An organization’s content communicates everything to consumers. Content marketing is one of the most important pieces of the marketing plan, but many businesses do not approach it strategically. With a meaningful content marketing strategy, you can. In this book, he walks readers through his scalable, strategic approach.

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Planning Content Marketing 130

Hubspot

JANUARY 8, 2020

But not all realize the effects building and nurturing an online community can have on your brand. Social media marketing has evolved and the need to build relationships with your followers has never been more important. Online communities are groups of people who have a connection with your brand and/or each other.

Social Media 79

Social Media Communities Brand Identity Branding 79

Webbiquity

FEBRUARY 28, 2023

Business buyers are looking for a more authentic and trustworthy experience that is tailored to their individual concerns as well as their organization’s needs and preferences. By delivering a more tailored purchasing experience to clients, companies can improve customer engagement, build brand loyalty, and drive repeat business.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Outbrain

MARCH 20, 2020

There are plenty of affiliate marketing communities online where people put aside their competitive streak and make way for networking, education, support, and encouragement. And there are so many good-willed affiliate marketers ready to share their tips and strategies and to help make your business boom. Join STM Forum.

Communities 61

Communities Best Practices Marketing Management Paid Search Agency 61

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. It’s no secret that Facebook’s organic reach has taken a nosedive. Recent algorithm changes have basically forced businesses to invest in paid campaigns or abandon ship. Define your target audience. Custom Audiences.

Facebook 110

Facebook Advertisements Advertising Marketing & Strategy 110

Navigate the Channel

JUNE 21, 2023

Finding the perfect social media platform for your business is all about aligning your goals, target audience, and purpose. Choosing the social media platform that’s the best fit for your business is about your marketing or business goals and objectives and your target audience. If you’re unsure how to build one, let’s talk.

Business 65

Business Social Media Youtube Facebook 65

Convince & Convert

AUGUST 15, 2012

Here are five brands that do an exceptional job of educating their audience, which then drives purchase. Their community blog is unique, however. Mint.com Facebook updates encourage discussion. Funny and relevant Facebook updates from GE. Whole Foods. Financial planning tips from Mint.com. General Electric.

Education 126

Education Work Management Marketing Management Brand Identity 126

Hubspot

MAY 6, 2020

In 2016, Facebook released Live video on their platform. And in the past year, the time people spent watching Facebook Live has quadrupled. In fact, one in five videos on Facebook are now live streams. As we came into a new decade, it seemed the initial live streaming frenzy on Facebook had calmed down. Teach a class.

Facebook 100

Facebook Social Media Creativity Hubspot 100

Brandpoint

NOVEMBER 18, 2019

The rules and risks of advertising your CBD business. Building a campaign using traditional channels is still challenging for a variety of reasons. Facebook has modified their stance on hemp products slightly, offering the ability for topical hemp brands, but not ingested CBD, to advertise as of July 2019.

Paid Content 98

Paid Content Ad Building Brand Identity Branding 98

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. For years, we’ve partnered with universities to do business competitions.

Class 103

Class Digital Asset Management Education Webinar Metrics 103

Sprout Social

JULY 21, 2022

You could post on community review sites or live-stream it to the masses. From social networking to video sharing and social messaging, there’s something for everyone (and every business). Community blogging sites. Users can like, share, comment on posts and follow other users and businesses. What about forums?

Social Media 145

Social Media Social Marketing Media Curation 145

Moz

NOVEMBER 2, 2020

Conscious spending with the community can contribute to neighborhood sustainability.” — Christine Araquel, The Park’s Finest. Your work, and mine, depends on sustaining independently-owned local businesses through and far beyond Small Business Saturday. What is Small Business Saturday? Image credit: Elvert Barnes.

Paid Search Agency 71

Paid Search Agency Small Business Marketing Advertising Agencies SMB 71

ClearVoice

JANUARY 13, 2022

In the midst of an ongoing pandemic, many freelance business owners and small businesses continue to feel the effects of and strain of trying to keep their businesses afloat. Unfortunately, those who are a part of marginalized communities came into the pandemic with less access and support than their counterparts.

Resources 52

Resources Business Allocation Paid Search Agency 52

EveryoneSocial

JUNE 15, 2021

The idea that, even ten years ago, someone may make a career change based on content they found on Instagram or Facebook would have been seen as quite the expectation,” says Paul Abercrombie, head of talent acquisition at Bazaarvoice. It’s what your employees themselves have to say about your organization — especially online.

Ad Building 95

Ad Building Work Management Education Customer Surveys 95

Hubspot

JANUARY 27, 2022

Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. Only 56% of Black women entrepreneurs are able to raise capital, thus leaving them with a lack of resources that are needed to propel their businesses to the next level.

Business 62

Business Fulfillment Paid Search Agency Small Business Marketing 62

Hubspot

MARCH 10, 2020

When searching for a local business, this approach and process isn't unique. In fact, 90% of consumers used the internet to find a local business in the last year. That's why, as marketers, our businesses have to show up when people are searching for local companies online. This is especially true for local businesses.

Promotion 95

Promotion Business Loyalty Hubspot 95

Sprout Social

SEPTEMBER 14, 2023

Investing in your current audience leads to building trust with them, as well as prospective customers. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. In fact, it’s quite the opposite.

Marketing & Strategy 121

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 121

Optinmonster

FEBRUARY 21, 2024

Fortunately, Syed has a simple process for link building. While driving traffic to your blog posts via your email list won’t directly result in new leads, it’s another good way to boost traffic to your new content and build up momentum. Here’s how it works: First, track your brand mentions.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Scoop.it

JULY 13, 2023

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. If done correctly, the type of content helps build awareness and positions your brand as an industry expert. What is Thought Leadership?

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Martech

OCTOBER 11, 2023

More bluntly, how do businesses use these social media channels to impact their business performance? B2B social media ‘sweet spots’ Our research has uncovered a handful of businesses beginning to find the “sweet spot” for B2B. Twitter (now X) has lost much of its business audience and interest from B2B companies.

Social Media 129

Social Media Media B2B B2B Thought Leadership 129

Convince & Convert

DECEMBER 29, 2017

The merits of using social media campaigns in business are hard to deny, but they also don’t always seem perfectly suited to every business in every industry. Furthermore, FlexPod is a leading converged infrastructure solution, so buyers are generally well-educated, highly technical individuals. Finding a Point of Entry. “We

Campaigns 153

Campaigns Ad Building Opt-out Paid Search Agency 153

Moz

MARCH 29, 2020

Posted by MiriamEllis Local businesses know better than any other model what it means to fully participate in community life. As we explore this topic of what local businesses can do during the COVID-19 pandemic, I want to honor all that you have always done to take care of your community as a local business owner or marketer.

Tips 85

Tips Business Enterprise Management Work Management 85

Hubspot

OCTOBER 29, 2019

In fact, according to Adaptive Marketing, 97% of consumers use the internet to find a business. Below we'll review what an online presence is, and explore 16 effective ways to build your online presence. Build an email list. One of the top ways to build your online presence is to create and grow an email list. Master SEO.

CMS Development 100

CMS Development Ad Building Effectiveness Buyer Personas 100

Martech

FEBRUARY 23, 2022

If it’s not Facebook, it’s a big retailer. With all these different virtual experiences, and many more on the horizon, the association with Facebook might not help an early adopter brand. I think Facebook rightly or wrongly made a very deliberate trademark grab [by changing the parent company’s name to Meta],” said Rees.”

Gartner 140

Gartner Paid Search Agency Opinions Internet Marketing 140